• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Customer service of McDoalds.

Extracts from this document...

Introduction

AVCE Business Mubbashar Rana Customer service Unit 10 Introduction I have been instructed to produce a detailed manual based on Customer service within a company of my choice. I have chosen McDonalds Restaurant as it has very good customer service which the majority of large recognized companies lack. During this manual I will be engaged in observation by doing research via interviews with staff and managers, internet websites, books or handouts based on McDonalds, and annual reports and fact packs available. Through out my investigation, I will be looking at the level of customer service provided within McDonalds and looking in detail at specific elements. I will be identifying such elements including different types of customers and their needs, skills required in order to provide effective customer service, how consumer protection is incorporated into its policy, strategic objectives, how the organisation uses customer service to meet its customer needs and objectives, customer service techniques, procedures and quality standards, and improvement. ...read more.

Middle

Many organisations consider themselves to be fully well aware of the needs and wants of their customers. Organisations consider customers to be of vital importance since this is the key to business success. In my personal view if an organisation manages to keep the customer in mind at all times, then inevitably it will increase its market share, provide better services than those of the competitors, it will maintain its current customers and attract new ones. Specific customer services are as follows: * Giving the customer information and help * Processing refunds and dealing with replacement * Handling customer complaints * Giving advice on after-sales service * Taking steps to prove that the organisation is interested in the needs and wants of the customer * Answering the telephone promptly * Replying to all forms of communication made by customers * Trying to avoid releasing any confusing or misleading Information * Always being polite and courteous * Offering a quality service throughout all aspects of the business activity I have chosen McDonalds for this assignment mainly due to its highly rated customer service. ...read more.

Conclusion

Today, customers demand greater convenience and want to visit a McDonald's wherever they are, and will visit a restaurant anytime of day and expect quality no matter what the circumstances are. In my view McDonalds has used customer convenience and research as the driving force behind new restaurant locations, which has led to new McDonald's in sites as varied as cross-channel ferries, a bowling alley and London's former County Hall. The Company is committed to responsible growth, and works closely with local planning officers and community groups when developing a new restaurant McDonald's is one of only a handful of brands that command instant recognition in virtually every country of the world. McDonald's began with one restaurant in the US in 1955 and today there are more than 26,500 restaurants in over 119 countries, serving around 39 million people every day making McDonald's by far the largest food service company in the world. McDonalds currently employs around 50,000 people throughout the world. There are over a 1000 restaurants based in the United Kingdom which employs approximately 14000 people. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    This is a common method because you can reach a large number of people in a short space of time, but the number of replies received may be small as some people may not want to participate. * Personal surveys- this involves face to face interviews, often using a questionnaire with an individual or group of people.

  2. Different types of customer service and their needs

    Some examples that customers might ask is where something is, how much it is or do you sell something. By the staff knowing knowledge about there business they will be able to be more helpful to there customers. Information at different levels of understanding When the business has information they need to know they have to have knowledge of it.

  1. Mc Donalds stakeholders

    answer straight away, as similar problems may have occurred with other franchisees. Franchisees expect support from McDonalds and they also expect to gain a good reputation as it is the livelihood of the franchisee. INFLUENCE: Franchisees influence the success of the business.

  2. customer service with in Sainsbury

    They have successfully reduced the level of salt in their products, and minimised the unnecessary use of pesticides to grow Different tastes It offers a very wide range of products (over 20,000 different products in many of our supermarkets) to meet just about every taste.

  1. Richer Sounds Customer Service

    is of course only the case if have achieved a high market share in the first place.

  2. Customer Service Assingnment

    WHAT IS CUSTOMER SERVICE FOR SAINSBURY Customer Service is an activity, which has been under managed in the past but professional service and support management, is emerging, the quality of support perceived by customers is generally rising and delivering an appropriate level of customer service and the support will be a major business challenge for sainsbury since the 1990s.

  1. For this unit I will be looking at the marketing of an existing service. ...

    The marketing mix is made up of the four Ps. To meet the needs of customers, virgin must: * Develop a PRODUCT to satisfy them (TRAINS) * Charge them the right PRICE * Find a PLACE for the train * Make the customers aware of the service through PROMOTION.

  2. Customer service: an investigation into Thorpe Park

    Research has shown that personal recommendations can be a more powerful influence on customer choice than other more expensive forms of promotion such as advertising. Enhance the image of Thorpe Park The term 'public image' refers to the way

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work