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Customers in Business

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Introduction

Customers in Business All businesses need to attract and keep good customers. Good customers provide regular sales revenue and they can also give information about the success of a product. Good customer service allows a business to: * Gain and retain customers; * Gain Customer satisfaction and loyalty; * Improve the image and reputation of the business; * Provide information about the product in use; * Help a business to keep market share; * Increase sales revenue and profits. The rights of customers under consumer law and the features within the YBS that contribute towards good customer service Consumer law looks after consumers in a number of ways it prevents: * Businesses charging very high prices or high rates of interest * Dishonest practices, such as selling measures other than those stated on the label * The sale of unsafe products, such as children's toys with sharp edges * Information about consumers being passed onto other businesses without the consumer's permission. ...read more.

Middle

Lender 1/1/96 - 31/12/99 1/1/00 - 01/01/01 Total Difference + Yorkshire BS �14,516.44 �3,609,60 �18,126.04 - Nationwide BS �14,544.61 �3,598.07 �18,142.68 �16.64 Bradford & Bingley BS �14,853.12 �3,782.35 �18,635.47 �509.43 Skipton BS �15,125.37 �3,714.61 �18,839.98 �713.94 Portman BS �15,173.58 �3,707.29 �18,880.87 �754.83 HSBC �15,242.01 �3,668.55 �18,910.56 �784.52 Leeds & Holbeck BS �15,246.18 �3,665.81 �18,911.99 �785.95 Chelsea BS �15,259.61 �3,709.82 �18,969.43 �843.39 Britannia BS �15,229.03 �3,779.02 �19,008.05 �882.01 Cheltenham & Gloucester plc �15,331.79 �3,838.91 �19,170.70 �1,044.66 The customer provision has in fact recently won three wards, this again proves the high quality of service that the YBS provides its customers, and these national awards are listed below. * Excellence in Customer Services * Overall Customer Service Professional * Financial Services Customer Service Professional The Unisys/Management Today Service Excellence Awards recognises companies who stand out as providing outstanding service, which should set a benchmark for others in their field. ...read more.

Conclusion

The YBS has several help lines to help and offer information to any of its customers, these include a general enquiries helpline and a lost or stolen LINK cards helpline - this is open 24 hours 7 days a week. This shows the commitment of the YBS to offer its customers good technical advice. A way in which YBS could improve it after sales service is to have a helpline specifically for complaints because at the moment for complaints YBS only allows its customers to write to them at their head office, this would take quite some time so having a telephone line could improve their service as customers will be able to contact them more quickly. If having a helpline would be to much hassle as a result of a high volume of calls an email service through the YBS website where the customers can send their complaints. ...read more.

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