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D1: Analyse how developments in the consumer market have impacted on Tescos.

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Introduction

D1: Analyse how developments in the consumer market have impacted on a food retailer How radical developments in the consumer market impacted Tesco In recent years relating it to businesses, radical changes have occurred on online shopping where it has become a lot more acceptable, where many business including Tesco has released a click and collect service so that they can meet these changes to ?stay on top of their game?. Radical changes have affected Tesco because they have adapted to meet developments by installing self-scan checkouts to reduce queues in stores, this new type of technology that supermarkets have invested in to keep their customers happy, by reducing the time standing in queues. Tesco plc. also has a website for customers to order their shopping and either have it delivered to their home or can pick it up from the store. This indicates that Tesco are arranging services to work around their customers as they are their main audience and target people/customers. Tesco have benefited from their online services because customers are happy that Tesco are working around their times by providing time slots where they can fit their customers preferred time of pick up or delivery. In 2012 Tesco were close to 50% of internet food sales. This has improved their reputation and brought more customers and increased sales in recent years. Another radical change is Tesco have a ??Scan-As-You-Shop?? Technology. Tesco has said it will add another 100 stores by the end of 2014 also it is also exploring the use of mobile phones to scan and pay for shopping. ...read more.

Middle

The supermarket giant said it wanted to play its part in battling the growing obesity epidemic. Tesco has already met one of its targets by reducing the number of calories sold in its own-brand soft drinks last year by one billion. Tesco has increased the number of non-food items offered for sale. The type of goods and services demanded by consumers is mostly influenced by their beliefs and attitudes which, in turn, are influenced by social conditioning. Because customers are becoming more aware of health issues, due to which their approach towards foods is changing constantly, Tesco is adapting to these changes by accommodating the demand for organic products. Working patterns have impacted on Tesco as they open some of their small, convenient stores 24 hours as well as their petrol stations. This is to fit everyone?s type of life. This is because some people work days or night and do their shopping through the day. This indicates work patterns have impacted Tesco as they have make changes to their product line as well as trading hours for some stores. This indicates that the change has proven to be a good impact on Tesco; because by Tesco introducing a new healthy product line they have attracted those with a healthy lifestyle and those customers now come to shop at Tesco regularly because they find all their products they require there with the number of calories that are within the product. Tesco having new convenient store hours has shown that they can adapt to changing working patterns and that they are adapting for their customers convenience as they are the ones who make the business successful. ...read more.

Conclusion

So far they have converted 1,200 to their small convenience stores to led lighting they save 17 GWH of electricity and reduces their carbon footprint by 7,640 tons each year. How technology in the consumer market impacted Tesco. With all the radical changes, there were trends such as technology. Some of most of these technologies includes bar code scanning, club card service. All these new technologies have come to reshape the some aspects of the consumer current market. Loyalty card can be another new technology that affected the market; the card is simply as a reward for becoming honest and loyal towards business. Retailers have must adapt to this specific change by giving loyalty card for their customers who haven?t proven any type of loyalty and perhaps it is employed to attract new buyers The UK's first transactional barcode scanner for the iPhone is being launched by Tesco, enabling householders to scan any grocery item and add it to a home delivery order instantly. The barcode reader, which has been added to the existing Tesco Groceries app available on the iPhone, is being targeted at busy parents and time-poor professionals who want to be able to add specific items to their online shopping basket at any time rather than browsing for groceries to add to their shopping lists Tesco's has scan-as-you-shop scanners, so you can scan your own shopping and pay at the end. They are quick and easy, and you don't have to keep unloading and reloading you?re shopping. This helps Tesco customers to do their shopping easy and fast but will cost them money to buy these technology devices so this means they will lose money but make customers happy at the same time. ...read more.

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