• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

D1 Evaluate the appropriateness of business information used to make strategic decisions at Tescos

Extracts from this document...

Introduction

D1: Evaluate the appropriateness of business information used to make strategic decisions Finance Tesco is a global company that operates in 12 different countries across the world. They are a public limited company that operates in the private sector. What types of information the finance department requires? The marketing finance of Tesco mostly requires types of information such as how the business is performing overall. This department uses on-screen communication which allows them to create information like how much profits Tesco has made in their sales the past year, month or even week. They will also be concerned with types of information like how much lost occurred after their sales and overall performance. Once Tesco finds out and analyse their overall profit figure how much lost they made, they use this information to make strategic decisions for the future of the business. The type of strategic decisions they make will depend on how and what the overall performance of the company was. ...read more.

Middle

Another reason why it is appropriate is because it was based on the sales, benefits and loses information the financial department obtained from their on-screen data. Marketing What types of information the marketing department requires? The marketing department at Tesco will need information regarding the marketing activities that Tesco performs in order to attract new customer, to promote new products and services and to communicate offers and deals to customers. This department within Tesco needs all sorts of information including on-screen information, written information, verbal information etc... The marketing department of Tesco mostly requires types of information such as how effective the business?s marketing activities are on their target customers and the general public. This department uses on-screen communication which allows them to allow them to gather the opinion of customers on their activities such advertisements promotions and how this connects with these customers and the general public. The marketing department also uses on-screen information such statistics and graphs which depicts the performance and effectiveness of activities from the marketing department at Tesco. ...read more.

Conclusion

This will in turn allow then to quickly grab the interests of their target customer with their marketing activities. This will also lead them to attract new customers. The disadvantage of this strategic decision is that it will take a lot of time and money from Tesco to acquire information from customer and the public such as feedback on previous marketing activities like advertisements. They will also need a lot of money to obtain information from outside sources such as commercially provided databases, trade groupings and researches. Tesco will also need time to obtain information from their internal sources such as their own customer services. This strategic decision is appropriate because it is based on the information the marketing department from Tesco obtained from their marketing research and the feedback from their customers but also from both internal and external sources. Another reason why this strategic decision is appropriate is because its aim is to improve the performance of the company?s marketing activities which will in turn help them to attract new customers and improve the overall performance of their sales. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Business information and communication at Tescos.

    3 star(s)

    a company producing music, target audience could be teenagers, A CD-ROM is a compact disc used for storing computer data, although this data can be in practically any form, including audio and video. Although CD-ROMs are universal now on home PCs, as much as anything as a way of installing software, most business PCs do not require them.

  2. Tesco Marketing Activities

    However this is not a possibility with observational research and the results/trends recorded tend to be very factual. Observational research was used in Tesco Monaghan to examine the direction which the majority of shoppers took. A member of a market research company examined a number of CCTV footage for the store spread over a year.

  1. (P4) Describe the Functional Activities and the Independencies of Tesco Plc and Coleraine Borough ...

    Outsourcing Definition: This is when a business hires a contractor (third party), who in turn, will offer their services to perform a partition of the businesses operations. Outsourcing can be split into two separate types of activities, these including; 1.

  2. Explain different types of business information, their sources and purposes

    Good the behaviour patterns of customers and their buying motivations. Information can therefore help businesses to promote their goods and services and so to sell more successfully. Inviting support for activities: Information is also required and needs to be communicated in order to support business activities.

  1. Unit 11 D1 Evaluate the contribution of relationship marketing activities to the effectiveness of ...

    Tesco PLC also use their clubcard data to anticipate customer needs Tesco PLC don?t necessary satisfy customer needs, this may be due to customers need costing the organisation to fulfil an example of this is Tesco PLC don?t fulfil customers, customer service needs we can tell this from the which?

  2. D2 Evaluate the effectiveness of business information and its communication as key contributors to ...

    An advantage of using notes it that it can help save time as well as reminding member of staffs efficiently and tell their employees/staff on upcoming events/activities The disadvantage of notices is that it can create a waste of paper and a mess when they are too many notes accumulating in one place all at once.

  1. Different methods of verbal communication used at Tesco with their advantages and disadvantages ...

    Disadvantage The disadvantage of using radio is it might not be clear when you try contact someone and also you may contact the wrong person this is because radio had different channels. Presentations used to share information verbally Advantages Tesco uses presentation as a tool for verbal to share information

  2. Unit 1 P5 Describe the influence of two contrasting economic environment on business activities ...

    This will decrease the demands of consumer because consumers don?t have money to spend from banks. This indicates if the availability cost of credit is in recession it will influence the GPD because people would be unemployed and don?t have money to loan from banks.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work