• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

D1 Evaluating the effectiveness of the techniques in marketing products in Microsoft

Extracts from this document...

Introduction

´╗┐Task 3 D1: Evaluating the effectiveness of the techniques in marketing products in one organisation An evaluation of the techniques used by Microsoft to market the surface pro Terms of reference: Microsoft Corporation, Wikipedia, online websites (Microsoft services, Microsoft accessibility) This report aims to evaluate the strengths and the weaknesses of the techniques used by Microsoft to market the surface pro Findings The report will now make judgement of the strengths and the weakness that Microsoft has used to market their products Techniques Growth strategies Diversification Diversification is when a business sells some new products to new customers. Diversification is one of the strategies that Microsoft has used over the last few years to market their latest invention, the Surface tablet. The business has diversified the surface tablet by creating the surface pro which was an advanced version of the original product. They have carried the diversification of the product to The Current version of the tablet which is the Microsoft surface 3. Microsoft have also diversified in by creating the ?Kinect? which is a sort of sensor designed to be used with their already well known product, the X-box but they didn?t stop there. They have entered the phone market also with their mobile handset which uses their own OS software. ...read more.

Middle

This process can be long as enough time is needed in order to come up with a meaningful name slogan and image relevant to the message they are trying to put across for their product Microsoft built their brand according to the business?s needs and expectations. ?Your Potential. Our Passion.? They believe giving power to people through technology will help them to understand and unleash their potential. They used this slogan to promote their aims and built brand One of the strengths of this technique to Microsoft is that it is important to because of its popularity and the fact that it is easily recognisable by customers and not just in one continent but globally. As a business they are know how people are aware of their brand when purchasing products. A weakness for this technique to the company is that it might not always do what it says it does, the way it deals doesn?t correspond to what the logo indicates. That is a big turn off for the customers and it could drive them to other companies About 25 years ago, Microsoft started as an operating system company, and then with time they have gradually extended by making other products. The first products they sold had the Microsoft brand on them and that was their original logo. ...read more.

Conclusion

The business can always relay on them to keep the sales up and generate benefits even in hard time. A weakness of it can only occur if the company loses these valuable customers as their commitments cannot always be trusted especially with competitor always looking to get more customers. Businesses like Microsoft sow their gratitude to their lifetime customers by making them offers on the products they buy. Some companies have loyalty cards with discounts on them, these cards are offered to the most loyal customers in exchange of their loyalty and devotion towards the business. Strengths of this is that it promotes further the name of the business and enables them to attract more and more customers. Growth and expansion is also another strength of this method because the more promotion it make for the company, the more customers it is going to attract. And the more customers are attracted the larger the company will get and this will lead to expenditure and growth. One of the weaknesses of this strategy in that it is not guarantee, loyal can always leave the company for another after getting all the discount they want or if they find a company who they believe offers better products. Also, another weakness of this strategy is that a company offering g too much discount or offers could lose out on making enough benefits for the business to prosper ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 9: Marketing Strategy

    This marketing objective aims to achieve all of the business objectives with the exception of "to give back to the local community." The other business objectives all clearly link to profits and turnover, by setting this marketing objective to advertise efficiently the business will build a larger customer base and in turn make more profits.

  2. Investigating Internet Marketing

    As they are already a very well-know brand, their advertisements are not linked with prices as they are also known as offering good quality clothes for cheaper prices; even on the website emphasis is given to fashion only. * Responsive transactions: the system used by H&M to sell online is very similar to the ones used by other large companies.

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    The logo which is prepared for London 2012 Olympics it self states that it is to take London forward which is not a logo but a brand. The main problem which arises in the branding is that the total message which is related to the brand cannot be displayed and described.

  2. Unit 11 D1 Evaluate the contribution of relationship marketing activities to the effectiveness of ...

    Survey as it states that Tesco customers believe that their customer service is very poor and not very helpful, this shows that not all customers? needs are satisfied by Tesco PLC By Tesco PLC offering the total product concept (quality products/ services, value for money prices and varied place)

  1. Unit 32 D1 Analyse how development in the consumer market have impacted on a ...

    able to get money from commuting sales rather than small unknown convenient stores from getting the sales. City stores have become a trend this is due to commuters are able to get items to and from work Mail order: Mail order have become very popular in recent times as customers

  2. M1 Compare marketing techniques used in marketing products in Microsoft and M & S

    Both of these businesses intensively advertised they product and services in order to enlarge the number of customers they already had. This method enabled them to generate sufficient benefits and to grow rapidly in their markets One of the difference I noticed in the ways they both used market penetration is prices reduction.

  1. RELATIONSHIP MARKETING - factors affecting customer satisfaction

    developing advertising that features real employees performing their jobs 3. allowing service providers to preview advertisements before customers are exposed to them 4. ensuring that consistent service standards are delivered across multiple locations 5. identifying and explaining uncontrollable reasons for short falls in service performance 6.

  2. I will investigate how two organisations, Microsoft and M&S use marketing activities in ...

    The voluntary sector is made up of charities including the national, local or international causes. Their objectives are: * Raise money to provide equipment or services for different causes * Raise awareness for a given cause which could also raise money to support the cause in question * Create a

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work