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D2 Evaluate the effectiveness of business information and its communication as key contributors to the success of Tescos

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Introduction

D2: Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation In order to grow and expand, a business needs to a good communication and information management that will help them apply their different strategies and reach their goals and objectives more efficiently. Tesco is big business that has excellent communication and information management system within their organisation. They use information and communication method efficiently in the way they operate and that is why they are one of the biggest retailers in the UK. Methods of written communication Letter Tesco uses letters as a form of written communication, to get in contact with various types of people who include staff members from the other stores, customers or staffs who are unable to attend work for health issues. An advantage of using letters is that they can easily reach and communicate with their customers about financial issues or bills. A disadvantage of using letter is that the letter might not get delivered to the specific place you want it or on time, this could cause problems. Another disadvantage of using a letter is that it might get lost in the post and never get in to the destination. Reports Tesco use reports as a form of written information to communicate with between staff members within the company. The advantage of them using reports is that they record and show information of what happened during an entire week or month in a store for example. A report often contains information, sales figures and bar graphs to show the overall performance of something. ...read more.

Middle

trained to answer the phone, this could create complications between the company and the customer Video conference Tesco use videoconferencing as a tool of verbal communication to contact members of staffs from other stores across the country or even in different countries. The advantage of this is that they will be able to reach the colleges they are trying to join easily and without having to pay much which will save them the coast of travel. The disadvantage of this method is that when they contact other stores in other countries, there may be some connection problem which will cause understanding problems for both groups trying to communicate. Voicemail Tesco uses voicemails as a way of communication because they are another way to get in contact with other within the company when the phone can?t be answered or when the person being contacted is absent for example. Tesco use voicemail as a communication tool to contact their customers or even other staffs within the company. They use voicemails to contact customers when they need to remind them about their product deliveries for example or even to arrange a date to pick up an item for return. The disadvantage of voice mail at Tesco is that the voicemail system might have a failure and delete the voicemails or might just auto delete itself if the message left has been left untouched for too long. Audience requirements Age and Attention span Tesco in stores for example do have age restrictions on products targeted to mature or older audience. The y also require an id to purchase things like alcohol and cigarettes. ...read more.

Conclusion

An advantage of using body language is that it allows information to be communicated and understood easily and efficiently. A disadvantage of body langue is that it may be misleading sometime. Use of appropriate professional language Formal and informal communication needs to be shared through different ways to be efficient sometimes. The advantages of Tesco using simple language to communicate with their audience is that they can easily and efficiently reach them the audience and obtain good response in exchange. The disadvantage of Tesco using simple language is that more sophisticated and educated audience would expect information to be communicated through more technical language and terms. Ability to adapt communication techniques to audience requirements This is about finding the right method to use when presenting information so that your audience will be suited to and to which they can easily connect. This is due to the fact that not all communication techniques will suit all audiences. An advantage of choosing a suitable communication method for your audience is that it will help you communicate successfully. A Disadvantage of this is that by choosing the wrong communicating method for your audience could lead them to be disinterested or misunderstand your message. Presentational skills Presentational skills refer to the things you can do in order to enhance the presentation you will be giving to your audience. Preparation and notes could help structure and improve presentation. An advantage of presentational skills is that they enhance the information being shared to audience in an efficient way. Ability to invite Commitment to shared goals This is about adding information and interests that will help persuade and convince the audience. To make sure this approach is done successfully, you need to make sure you clearly articulate arguments you make, demonstrate your information honestly and to be ready to answer any questions. ...read more.

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