Decide whether there is a gap in the market at the school to provide an alternative supply of fast food to the students in years 7-10.

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Business Studies

Coursework Guide

2003

Enterprise Option

Name ..................... Form .......

Teacher .....................................

Introduction

Business Studies must be relevant to the real world of business and what goes on in the world outside the classroom.

You will not be able to achieve this by only doing SECONDARY MARKET RESEARCH.

This coursework option gives you a chance to study, analyse and report on a business idea and will be based on a FICTITIOUS business. Remember that you will be given some DEADLINES and in order to gain full marks it is vital that you meet these deadlines.

In this handbook, you will be given a step-by-step guide. This will enable you to gain good marks for your coursework.

This work is worth 25% of your final examination marks.

There is no specific length for this piece of work, but the work will need to meet all of the criteria. It will be possible to meet all of the criteria set down in this handbook with a piece of work of around 2000-3000 words.

You must use ICT in all aspects of this work, and