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Departments and their roles within a business.

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Introduction

UNIT 1 - Marketing * Marketing- need to talk about what they do * Finance * Administration * ICT * Human resources * Customer service * Operations/production * Research & development * Quality assurance/quality control Marketing Department The marketing department carries out research and evaluates the current market. They also identify competitors on the market, which may hamper their own marketing activities. Marketing teams also produce advertisements for their new products. The marketing department is responsible for identifying, anticipating and satisfying their customer's requirements profitably. Marketing is not just about sales, promotion or market research. It is an important role in setting objectives that create a base for an organisations business plan, which then affects the entire organisation. Marketing has a budget to work towards, and its main objective is to develop and produce new products which meet and satisfy customer needs. The marketing department is responsible for: 1. Providing leadership on serving the client better The first area of responsibility for marketing is to contribute to the leadership of the business. From product development to, marketing should also provide leadership on how to better serve the customer and their needs. Activities involving this area include, developing pricing, conducting customer satisfaction surveys, contributing to product development, monitoring competitors and website usability testing. 2. Support sales team & distribution partners Sales support is a critical responsibility of marketing. Sales support is part of the sales team and their activities include: * Building brand recognition. * Nurturing leads until they are sales-ready. * Creating collateral that helps persuade prospects such as websites, brochures, multimedia presentations, product sheets, etc. * Gathering customer testimonials and writing case studies. * Making it easy to differentiate from competitors. 3. Manage advertising & promotions Possibly the most recognized component of marketing is advertising. Advertising is the promotion of a product/service/company. Usually it's done through magazines, TV, classifieds, search engines, email, newspaper, billboards, etc. ...read more.

Middle

Both departments will also work together if the marketing department are struggling or are preparing for big upcoming product launches and campaigns. The Human Resources department will recruit specialist staff to help assist the marketing department and keep operations flowing efficiently. The marketing department will communicate with the human resources department informing them that they are in need of some expertise or specialist help. The Human resources department will then recruit new staff, in some cases the marketing manager or executives may be asked what kind of employee they are looking for and what type of help they need, this will help the human resources department select and shortlist the perfect candidates for the job role, leading to a more efficient workforce and increasing the chances of success for the business. Human resources department will also be responsible for keeping staff in line and on-task. This will involve keeping employees happy and motivated, allowing them to work efficiently and progress through their career onto more senior roles. Human resources need to keep employees positive and feeling happy about their role. This is vital because if an employee is unhappy about their role and tasks then they will not perform to their best standards and will lower the speed of operations, the reputation of the business and may also create a negative atmosphere which will also affect a lot of the other employees. For example if the marketing department had a new employee join and he/she was finding the work atmosphere difficult and finding it difficult to fit in and mix with other employees, the humans resources department will then motivate the employee and ensure that they stay on task, making them feel happy and having a positive attitude. Human resources department will also work the marketing department providing discipline and authority. The human resources are in charge of the verbal/written warnings, retention and dismissal of staff. ...read more.

Conclusion

Both departments will also liaise during the feedback and improvement stages. The marketing department will carry out market research on existing products in the market and gather feedback from the customers about the products. The marketing department will then analyse these responses and feed the data back to the quality department, allowing them to make the required changes and ensure that the product will satisfy the customers and be released at the highest of qualities. The quality assurance/control department will work together with the marketing department, by ensuring that they test all of their products at certain stages during the manufacture to ensure maximum quality. For example, if the marketing departments are trying to portray and image of 100% quality, they will communicate with the quality control department and ensure that they are maximizing quality by carrying out checks and tests at every production stage. If the quality control/assurance department fail to do so, then marketing objectives and aims will not be met, customers will be unsatisfied and the business will have a bad image, decreasing its' reputations and attracting bad PR. During the production stages of the product, the quality assurance/control department can find any faults in the prototypes and the products and can then feedback to the marketing department by communicating and ensuring that changes are made to ensure maximum quality. It is essential for every business that their functional areas work together and communicate because it will keep operations flowing efficiently and will help the business satisfy their customers and achieve many of their aims and objectives. Departments working together will result in successful and profitable businesses, businesses will perfect their products, marketing aims/objectives and meet their customers' needs by working together and communicating on a regular basis. As functional areas work together and communicate, they will build and enhance their relationships, making it easier to work alongside each other and will also create a positive working atmosphere. This will keep employees happy and motivated and will lead to a more efficient workforce and reputable business. ?? ?? ?? ?? Unit A01 Task 2 ...read more.

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