• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describe a promotional campaign for a specific product, its main target market, and its marketing mix, covering the promotional mix used in the campaign in detail.

Extracts from this document...

Introduction

Task 1 Describe a promotional campaign for a specific product, its main target market, and its marketing mix, covering the promotional mix used in the campaign in detail. For this task I will be researching and describing the promotion campaign of innocent drinks, its main target market, and its market mix and in detail the promotional mix used in the campaign. The innocent drink is very simple and effective their logo is very child like, basically a face with a halo over it hence the innocent name. Its colourful and its fun it not like other drink that are serious innocent drinks logo is not in your face it is simple and very effective. The aims of innocent drinks is to provide their customers with a high quality fruit smoothie with the purest of ingredients, promote good health, give ...read more.

Middle

The pricing strategy used by innocent drinks is standard retail pricing it retails at Tesco for �1.40-�2.00 which considering the effort put into producing it is a small amount to pay. Campaign Title: innocent by nature The method of promotion used is television, press (guardian, Sunday supplements, independent. The TV ads are typically shown on channel four as it is a channel highly watched by their target audience. The advert is very short and straight to the point; it shows the audience how the smoothies are made and where the ingredients come from e.g. naturally sustainable sources of fruit from the rainforest. The image that they are trying to portray is within the advert is one they have in all their adverts, innocents have the naturalist image. ...read more.

Conclusion

other companies, it shows in the advert that innocent drinks add all the parts of the fruit including the skin and seeds as they all contain nutrients and fibre the viewer is clearly made aware of this when they watch the advert. The image that they are trying to portray is that they are different to other companies in a positive way that they add every part of the fruit whereas others don't. This advert targets children as well as on the move people as it very colourful and uses some comedy where the guy is slicing the lemon without using a knife and the strawberry is jumping up and down the table. Instantly the child will be enticed even if they don't know what it means the colours will make them nag their parents to buy it for them. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    some questions for our survey IEE-No problem IER-Do you own a car? IEE-Yes I do, I have a Vauxhall Astra IER-How often do you drive your car? IEE-Every single day IER- Do you have any accessories for your car? If so, how often do you purchase accessories?

  2. The Promotional Mix used by Ford and Apple to Market their Products.

    It shows the four stages which occur when a customer purchases a product the first is: Attention or awareness, this is the idea that in order to sell a product you have to catch the customers eye first. You then have to gain their interest; this is done by focusing

  1. Audi TV Advert. Describe the role of advertising agencies and the media in the ...

    * The disadvantages of using advertising agencies is that they tend to be very costly depending on what type of advertising method you choose but television tends to be the most expensive and this means that Audi may not be able to afford the cost of advertising e.g.

  2. Design a promotional campaign for a Sandwhich bar.

    We are determined to make a success for this company as we always do and have made it priority to promote them in every way possible, we have a wide range of opportunities as we are open to different methods.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    |Information is accurate,|The leaflet didn't contain |I believe that the | | |leaflets, which are |up to date and is free. |a lot of information on |information in the leaflet| | |usually used for | |specific areas. |wasn't enough and wasn't | | |advertising.

  2. Unit 3 - Marketing Research And Marketing Mix

    Research of this calibre is mostly done face to face and the techniques used are usually focus groups or consumer panels. The drawback to this method is that it is more complex to publish results and make an analysis and it also maybe cost effective to the business.

  1. M1: Explain how the promotional aspect is integrated and used with the whole marketing ...

    The O2 is always trying to deliver good quality products and services for their customers that are satisfying to their customers. This is an important factor for any business or organisation, because if any customers of a business are not satisfied with what they get, than they are not likely to come again to that business.

  2. Thorpe Park Marketing Mix

    I may also use Secondary research as this would be quicker and cost effective. In addition to that I could use benchmarking which would compare Thorpe Park's qualities with another attraction like 'Chessington World of Adventures' and see how the park could improve.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work