• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

describe the concept and principle of marketing

Extracts from this document...


P1) Describe the concept and principles of marketing For this task I am going to describe the concept and principles of marketing. The main objectives and aims in marketing are to increase customers, because if the business doesn't have customers it won't survive. For businesses that aim to make a profit, marketing is essential to reach their goals and objectives. The main concept of marketing in different businesses is to keep concentrated on the customers and how they can meet their needs and requirements. The different concepts: Production concept The production concept is about distributing products to customers, often customers expect a readily and a valuable price for a product. Selling concept Selling concept is how to convince the customers to buy your products for example you could persuade the customers by promotions for example buying a product it could be by one get one free. Product concept This is when organisations try to sell their products or service. All the organisations believe that they provide the best high quality and good services to the customers in order to beat their competitors and stay high in the market. Marketing principles Marketing is very important in order to get succeeded, because the organisation needs to see their customer's opinion what they think about their services or products. ...read more.


Plus on top of that this car has been improved in speed wise and economy and much better that its German competitors. Jaguar did not expect the popularity of diesel engines for premier cars unlike their most close competitors BMW. Concept of Magners Magners are an alcoholic drink and according to this topic that I am going to do, their main point is they are trying to advertise it to young people. The main aim of this case study is they are trying to encourage youngster to drink Magners. However its quite cheap compare to other alcoholic drinks and they can get this drink in Pubs, bar and off license stores. And also the best selling time of this drink is during summer times especially when people go on holidays or watching live sports at pubs and bars. Magners have grown 7% in volume in market and by 13% in terms of value over the previous year. During hot weather "in summer" time Magners has proved it to competitors by being a successful high quality product in the market to beat their competitors Stella Artois. Understanding consumer needs It is very important for all businesses in order to understand the needs and wants of their customers. ...read more.


For example for Jaguar Car Company they can use latest technologies such as Tom-Tom in case if customers don't know the address they don't have to look in the map, they can simply follow the instructions of Tom-Tom. Jaguar Car Company can also advertise their cars on internet which is increasing the amount of people using day by day not only in magazines and newspapers. Communicating effectively with consumers In any business in order to get succeeded they need to see they customer point of view. Although they can also tell this by the sells they make. However Jaguar will need to think of improvement, which they could use to help with communication between suppliers, contractors and their customers. Jaguar should communicate to their customers and have a survey what they think of Jaguar or if need to make and improvement for example to improve their customer service or sellers if need to explain more clearly about their cars. This principle of marketing is totally different to Magners; it is difficult to them to ask their customers what they think about their product when they buy it. However they can make a survey and distribute it outside the pub and bars and they should offer their customers after the survey a free drink. That's how they can communicate to their customers. ?? ?? ?? ?? Mustafa Imad Mahdi 30102346 Mohamed Unit 3 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    They would have looked at secondary research such as how many mums and children are there in the UK and in different areas of the country. They would have looked at their existing customers and how many of them were parents, this information would be easy to gather as they


    in the application form what is involved in the job that he/she has. Another example is that if an employee has been asked to do a job that is dangerous then this problem could be resolved first of all by just talking to the person that asked the employee to

  1. Unit 3 - Marketing Research And Marketing Mix

    As mentioned before in the segmentation strategy, the business will be separated by gender, age and social groupings. Magazine advertising is a traditional method that GlaxoSmithKline can use. Different magazines create separate segments within the reading market. The company could target magazines such as Nutz and Zoo to reach their target market.

  2. The concept and principles of marketing

    Conducting market research online has many advantages e.g. Being the least expensive research method. For a given sample size, online surveys or Internet surveys can be executed for less costs than any traditional forms of research. Some reasons for the costs savings are: * No outgoing or return postage costs which increase with sample size.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    However as most people focus more on a healthier diet it could affect the sales of my new strategy this is because my new strategy is a fizzy drink and this could decrease the sales. Other than that culture will not affect my new strategy this is because Coca Cola is sold in most of the countries around the world.

  2. Thorpe Park Marketing Mix

    - Harvest the product - reduce costs and continue to offer it, possibly to a loyal niche market. - Discontinue the product, or selling it to another company that is willing to continue the product. For Thorpe Park this could mean selling the ride to another amusement park or adding

  1. Business Studies Company Profile

    1985 BMW Technik GmbH was set up as a think tank to realise ideas and concepts for the future. 1991 BMW car recycling initiative begins. BMW E1 electric concept car unveiled. 1994 BMW acquire Rover Group from BAE. With the purchase of Rover, BMW take over Oxford plant.

  2. Business Aims and Objectives and the Marketing Mix

    Understanding and keeping ahead of competition. It?s essential for companies to generate the best profit and have the greatest customers in comparison to their competitors ? this is the main reason for competition. Competition is identified in business as two or more organizations that are continuously battling against one another in order to have the best profit and consumers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work