Describe the different stakeholders who influence the purpose of two contrasting organisations.

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Task 1 (P2):

Describe the different stakeholders who influence the purpose of two contrasting organisations.

Introduction

A stakeholder is an individual or group with an interest in the success of an organization in delivering intended results and maintaining the viability of the organization's products and services.

There are internal and external stakeholders in every organisation. An internal stakeholder is someone linked internally to the organisation that has personal interests which they might pursue; for example managers might seek organisational growth over profits, employees seek high wages and owners would seek for their shares to increase in value.

External stakeholders can be individuals or groups such as customers, suppliers, lenders, or the public which influence and are influenced by an organization but are not its internal part.

There are several types of stakeholders as seen below.

Ford Motor Company:

  • Shareholders

Interests: for share prices to increase, to have a higher profit each year and how well the business is doing and the reputation of the business.

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Influence: Interested in a good long-term return on their investment, having a say in decision-making. So the positive influence is that they could invest more into the organisation whilst the negative influence they could have is that they could take their money out of the organisation and take it somewhere else.

  • Customers

Interests: To buy good quality vehicles, to make sure the vehicles are safe and to buy attractive/good looking vehicles.

Influence: If a customer is satisfied with the product then they will recommend it to their associates, and vice versa.

  • Suppliers

Interests: For the organisation to sell as ...

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