• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describe the information the business collects

Extracts from this document...


Describe the information the business collects to measure its success Business measure their success to find out how good or bad their business is doing they can do this by highlight areas which need improvement or are doing well for example are they meeting customer needs, being competitive in their market, meeting their objectives and is everything legal. British Airways measure their success because they need to know if their meeting customer needs because if their not less people would use their airline and its one of their objectives to be customer driven, being competitive and making a profit because if they weren't they would lose out to the competition and its also one of their objectives to have a significant presence in as many markets in the world, meeting ...read more.


Information is used to identify and define marketing opportunities and problems, generate, refine, and evaluate marketing actions, monitor marketing performance, and improve understanding of marketing as a process. To see if their meeting customer needs they can use questionnaires, which is when an interviewer and respondent, speak face-to-face while the interviewer administers the questionnaire this is good for collecting in depth information such as what customers think about the business BA can use this to ask them how they feel about the airline, also BA can use observation to see if they look happy or sad when using the airline this is a simple method for example counting number of people who travel with BA each day or customers behaviour / body language. ...read more.


as this shows how well the business is doing against other business if BA's share price is high BA's shareholders will be happy and BA will be meeting their objective to deliver a strong and constant financial performance but if they have a low share price as they have now their customers will not be happy and their not meeting an objective. BA's share price over the last year below. A financial summary will tell them how much money the have, profit/ loss account will give them a idea if they are being successful by showing if they are making a profit or not, BA can also find out if their successful by the sales they make and they can also use a balance sheet. Top of Form Bottom of Form ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    fairer way, for example they stock many products that are fair trade, free range and they do not allow their products to be made by companies abroad that would use child labour. This means that M&S have to work hard to ensure they meet the demands of their customers.

  2. Btec National Business Level 3 Year 1 - Exploring Business Activity

    chain and liaises with a variety of parties, including suppliers of raw materials, manufacturers, retailers and, increasingly, consumers. It is includes organising the delivery of products by a firm and various materials and goods around an organisation or business. The key elements of logistics are transport and postal services.

  1. How successful is Cathay Pacific Airline

    Total Revenue (HK$M) Market Shares (2d.p.) 25,243 23,884 94.62% Brand Recognition Cathay Pacific Airways is a well know brand all round Asia or even the whole world. It is definitely well know with in the industry. Cathay Pacific Airways had been voted Airline of the Year in the Skytrax passenger

  2. Introduction to J Sainsbury plc

    Management is an activity that can be divided neatly into functions, such as production, marketing, sales, accounting and finance, human resources, research and development and customer service. The job of Sainsbury's managing director and other directors, sitting at the top of the 'pillars', is to ensure that all these functions are co-ordinated.

  1. external influences on a business

    So again if Morrisons were not giving parental leave for example, they will be breaching the law so they could be sued by their employees. The main consequences of this legislation are the wages Morrisons have to pay during the parental leave for example.

  2. Investigation into Cadbury's Plc.

    Maximum market share would also be part of this. This can involve entering many different markets, or producing as many different products for the same market as possible. Providing a service to the community: Producing high quality goods: The term "high quality" is often mistakenly confused with most expensive, yet frequently the most expensive items are not the best quality.

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    sample the product, some customers may have opinions about it like if they don?t like it, what improvements can be made so that the customer will like it, so if Tesco?s implements improvements to the product then the customer will feel satisfied as Tesco?s is meeting the needs of the

  2. Explain the legal and ethical issues in relation to the use of business information

    have previously been declared as bankrupt the new employer can seek this information and this would be of benefit to the company because they would not want someone who had been bankrupt before working for them. A disadvantage of this would be that if a person is applying for the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work