Describe the information the business collects

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Describe the information the business collects

to measure its success 

Business measure their success to find out how good or bad their business is doing they can do this by highlight areas which need improvement or are doing well for example are they meeting customer needs, being competitive in their market, meeting their objectives and is everything legal.  

British Airways measure their success because they need to know if their meeting customer needs because if their not less people would use their airline and its one of their objectives to be customer driven, being competitive and making a profit because if they weren’t they would lose out to the competition and its also one of their objectives to have a significant presence in as many markets in the world, meeting their objectives and keeping everything legal as they are a Plc  

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British Airways would use market research to find out if their being successful or not. Market research is an extremely valuable function in today’s fast-paced, highly technological, and rapidly growing business world. It’s the best tool available to help companies maintain a strong home presence while still trying to expand into other markets. It’s a link between the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems, generate, refine, and evaluate marketing actions, monitor marketing performance, and improve understanding of marketing as a process. To see if their meeting ...

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