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Describe the Objectives and Online Activity of Three Business Organisations.

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´╗┐Unit 12 ? Business Online Assignment 1 PURPOSE OF THREE BUSINESS ORGANISATION. AIMS AND OBJECTIVES Task 1 A PUBLIC SECTOR Transport for London (TfL): Is the local government body responsible for most aspects of the transport system in Greater London in England. Its role is to implement the transport strategy and to manage transport services across London. Its head office is in the Windsor House in the City of Westminster. Aim of Transport for London: The aim of TfL is to improve the information service for customers. Objective of Transport for London: The objective of TfL website is to improve the accessibility and make it easier for customers to find the information they need. PRIVATE SECTOR Tesco: The primary function of any business is to make money and invest. If it doesn't do that, it can't exist. Tesco is a major retailer in grocery and general retailing. Tesco is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. ...read more.


Tesco (Private Sector) Tesco?s website is designed to attract customers for online shopping. The website complements offline activities such as online catalogues, and store locator. It is also inviting online transactions are customers are persuaded to purchase different products at cheap prices and with free delivery. NSPCC (Voluntary Sector) As this is a Voluntary Sector, the main aim is increase donation, so they are inviting online transactions. Also, they would like to keep the customer up to date with news and information about the charity; this is why they have a providing information online presence. * Summarise the construction features of each website and explain how these contribute towards achieving the aims and objectives. TfL (Public Sector) The website?s layout aims to give information to viewers in an easy way. The website is not very complex so everyone can access it. Drop down menu make it easier to find the information faster this improving service. For example, if the customer will press the tickets button a new page will open. ...read more.


They also used Jargon Free text, by having clear and well clear language, which makes it easier to understand and customers can get all the information they need and make then more likely to buy and make then more likely to buy. NPSCC (Voluntary Sector) This website?s design opens in an easy way. As a customer opens the website, there will be a banner which invites the viewers to donate money and stuff for the charity. They did not use any drop-down menu to make the website easier, so customer gets the information easier. NSPCC used pictures that would emphasize the audience about the children abused, so the donations are increased. They aim to help as much as possible children so they do not need to suffer anymore. The main objective is to receive many donations. They added a registration form for people that want to register as a volunteer with them. They also have a site search and a navigation bar, which makes the information being well read and look professional. Costumer has the option of zooming and rotate different images of abused children. They added hyperlinks which send the customer to donation page. Razvan Garbacia ...read more.

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