• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

describe the opportunities for greater processing efficiency, enhanced competitiveness, and increased service support that businesses would benefit from having an online presence.

Extracts from this document...

Introduction

TASK 1 I am an E-commerce consultant and I have been asked to write an article on the benefits of an online presence. In this part of my assignment, I am going to describe the opportunities for greater processing efficiency, enhanced competitiveness, and increased service support that businesses would benefit from having an online presence. 1. Opportunities for greater processing efficiency that is improving a range of business process from the organisation of the supply of goods, through to simplifying work and how it is carried out. My website sells music online, it has an effective on-line presence as it attracts young people to the site because it is advertising and promoting young bands. It is a highly efficient tool that can be used in a variety of ways to make business work better. For example I can direct my consumers to You Tube to view Britney Spears videos, Rihanna and other artists. The supply chain management and the tracking of orders on-line could be used in the future as the site at the moment is just promoting the viewing of tracks. Online sites have to have a secure payment management system E.g. ...read more.

Middle

Visibility An attractive website gives constant global visibility. For example, students click onto Amazon 24 hours a day to buy books and CDs. Manchester United Football Club has developed www.manutd.com selling the club's merchandise and building up a fan base across the world. Keeping track of competition Another advantage to businesses is that they can be much more aware of what their competitors are doing, as a result of on-going research into rival websites. This gives them a good idea of what is going on in terms of local, national and global competition. By regularly examining websites of businesses that are similar, an individual business can increase its capacity to analyse the competition. Lower barriers to entry Another important advantage of operating on-line is that barriers to entering many global markets have been lowered. For example, a small manufacturer of specialist high-quality chocolates in the past probably had to concentrate largely on its own local market. Perhaps it had a link with a foreign distributor, but that would involve sacrificing some of the profit to agents. Now even the smallest business can trade globally, provided that transport costs make up only a relatively small part of the overall price. ...read more.

Conclusion

Establishing links Competitiveness can also be enhanced by linking a particular business website with other websites, portals and ISPs. A hyperlink is a highlighted word or picture appearing in a hypertext document. When you click on this link it will take you to another place within the document or to another document or site. On the World Wide Web there are billions of links. In developing links with other websites or ISPs, you need to make sure that you are getting the traffic (visitors) most appropriate to your site. If you can attract millions of site visits then you will be doing something right, and will have a competitive advantage over rivals that take relatively fewer 'hits'. Effective communication Another important purpose of having an on-line presence is to maximise effective cross cultural communication through the use of visual images such as film or video. In designing an Internet page it makes sense not to rely too heavily on text. Having a website enables a business to communicate with people who use many different first languages and with different cultures and lifestyles. Short film clips and images as well as still pictures make it much easier to communicate across cultures and continents. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    Suggestion schemes are only effective within the business, not when communicating with other businesses. They are affective in meetings only, this is outside of a functional area, and therefore it is a way of communicating between the functional areas.

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    Most of the decisions made in McDonalds is by the senior management. However all the employees and lower management are asked if they agree or disagree with a certain decision. Therefore when coming to a final decision all the employees and stakeholders would've had a certain view on it.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    It gives the advertiser an extra benefit to draw to the consumer's attention, persuading them to go to the outlets, and allows the manufacturer's sales person to revitalise the interest of the retailer by having something new to discuss or offer.

  2. Unit 2 Investigating business

    They have a little more experience than us but they are quite a newly established business. http://www.cyndor.com/ Buffets with TLC They also don't advertise many deals on their actual site, however they do provide a phone number which you can ring if you wish to find out any further information about them and what they can offer you.

  1. Marketing Research

    MDS seeks to measure this distance to determine the approximate position of each brand in the consumer's mind. This graph of brand position is termed as perceptual map. It may be two dimensional, three dimensional or even more. The dimensions are the attributes over which the brands have been evaluated.

  2. Applied Business Studies

    When the business is paying wages to their employees, the wage will be really low, that is if they have employees. In my business, I will have between 3-5 employees, as if I have too many it will get overcrowded and I will be paying out too much money.

  1. Promotional Activities

    The Mind member designing the leaflet must be aware of the language used within the leaflets, and ensuring they will understand what the teenagers read about mental health issues. Mind Charity does not have much of a budget for promotional activities as it is a non-profit business, but leaflets are a good way of raising awareness of mental health issues.

  2. Applied Business Unit 2 Coursework

    I will use the following criteria to assess each person specification's fitness for use because it is information that I have gained from Katie Watts. I have also weighted each criteria so because I think that some parts are more important than others.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work