• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

describe the opportunities for greater processing efficiency, enhanced competitiveness, and increased service support that businesses would benefit from having an online presence.

Extracts from this document...

Introduction

TASK 1 I am an E-commerce consultant and I have been asked to write an article on the benefits of an online presence. In this part of my assignment, I am going to describe the opportunities for greater processing efficiency, enhanced competitiveness, and increased service support that businesses would benefit from having an online presence. 1. Opportunities for greater processing efficiency that is improving a range of business process from the organisation of the supply of goods, through to simplifying work and how it is carried out. My website sells music online, it has an effective on-line presence as it attracts young people to the site because it is advertising and promoting young bands. It is a highly efficient tool that can be used in a variety of ways to make business work better. For example I can direct my consumers to You Tube to view Britney Spears videos, Rihanna and other artists. The supply chain management and the tracking of orders on-line could be used in the future as the site at the moment is just promoting the viewing of tracks. Online sites have to have a secure payment management system E.g. ...read more.

Middle

Visibility An attractive website gives constant global visibility. For example, students click onto Amazon 24 hours a day to buy books and CDs. Manchester United Football Club has developed www.manutd.com selling the club's merchandise and building up a fan base across the world. Keeping track of competition Another advantage to businesses is that they can be much more aware of what their competitors are doing, as a result of on-going research into rival websites. This gives them a good idea of what is going on in terms of local, national and global competition. By regularly examining websites of businesses that are similar, an individual business can increase its capacity to analyse the competition. Lower barriers to entry Another important advantage of operating on-line is that barriers to entering many global markets have been lowered. For example, a small manufacturer of specialist high-quality chocolates in the past probably had to concentrate largely on its own local market. Perhaps it had a link with a foreign distributor, but that would involve sacrificing some of the profit to agents. Now even the smallest business can trade globally, provided that transport costs make up only a relatively small part of the overall price. ...read more.

Conclusion

Establishing links Competitiveness can also be enhanced by linking a particular business website with other websites, portals and ISPs. A hyperlink is a highlighted word or picture appearing in a hypertext document. When you click on this link it will take you to another place within the document or to another document or site. On the World Wide Web there are billions of links. In developing links with other websites or ISPs, you need to make sure that you are getting the traffic (visitors) most appropriate to your site. If you can attract millions of site visits then you will be doing something right, and will have a competitive advantage over rivals that take relatively fewer 'hits'. Effective communication Another important purpose of having an on-line presence is to maximise effective cross cultural communication through the use of visual images such as film or video. In designing an Internet page it makes sense not to rely too heavily on text. Having a website enables a business to communicate with people who use many different first languages and with different cultures and lifestyles. Short film clips and images as well as still pictures make it much easier to communicate across cultures and continents. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    The IT department spends a lot of time designing the in-store newsletters and advertisements as they have to be eye-catching. If they are not well designed then it might not show the desired information resulting in a loss of potential customers.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    If my annual reports show that my strategy has made a profit this means that my strategy is successful however if the annual reports show that my product hasn't made any profit or even a loss this means that my strategy was not successful. Action will need to be taken.

  1. Marketing Research

    For e.g : For brand LG for colour TV, please rate on a scale of 1 to 5 on the following features A consumer may give the ratings as follows:--- Features 1 2 3 4 5 Aesthetics * Price * After sales service * Brand image * Sound quality * Picture quality * 4)

  2. unit 2 recruitment in the work place

    Stages of Dismissal: For example, "if a worker arrives late quite a few times a week" First they will be given a verbal warning, jus told that they breaking the rules of organisation. The second stage is a Written Warning telling them that they need to stop coming late and this time it would be serious.

  1. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    Product One of the aims of McDonalds is to create a standardised set of products that taste the same weather in the U.K, U.S.A or any other country. Adapting to the needs of different people in different countries is required for many reasons including satisfying consumers and producing products as per consumers taste.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    The characteristics of this business would be very caring and taking responsibility. Plan, coordinate and monitor the marketing mix A business needs to make sure to have the right mix for their marketing which could be the 4 P's product, price, promotion and place or the 7 P's which are

  1. Assessment Brand Management

    The automobile market will be displayed by studying the potential of the industry with its main features thanks to PESTL Analysis and Porter's Five Forces. A study of future scenarios which Renault has to face concludes the industry analysis and lead to the Renault's SWOT analysis.

  2. Research into Business Plans

    Is the business located in an area of social deprivation and will it be entitled to government grants? Physical size of business The physical size of the business is important as it influences the type of location that is needed and the initial investment needed Is the equipment needed to run this business large?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work