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Describe the process of distributing goods through different channels from manufacturer to the customer

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Task 2-P2- "Describe the process of distributing goods through different channels from manufacturer to the customer" In this assignment I will describe two products linked with my business to ensure that both are different to storage, packaging and transportation needs. I will also look at the supply chain from getting the raw materials to selling to the customers. Introduction IKEA is a privately owned, international home products company that designs and sells ready-to-assemble furniture, appliances and home accessories. The company is now the world's largest furniture retailer. IKEA was founded in 1943 by Ingvar Kamprad who was 17 years old that lived in Sweden. The Carphone Warehouse Group was founded in the 1989 by a man called Charles Dunstone as a UK mobile phone retailer. From the year 1998, the business supplemented this organic growth with a series of acquisitions both in the UK and Western Europe and now has 2,453 stores across nine European countries, of which 2,231 are owned and 222 are franchised. ...read more.


Once all trees are collected then it will need to be processed in machinery to make the table, add colour and the finish touch to give the table a smooth texture. After all that is done, it's more likely to be sent to a distribution centre but IKEA is 2 in 1. IKEA are the distribution centre and the retailer. In this case, tables are sent straight to the store and workers will store them appropriately within the stores so customers can get the easily. Mobile phone from Carphone warehouse Carphone warehouse sells phone and have many raw materials to make one phone. Carphone warehouse will need to contact suppliers who obtain all the raw materials and send all the raw materials to a mobile manufacturing to make the phone. Then they will send the phone with accessories to Carphone warehouse as they are a warehouse and retailer. ...read more.


The mobile phone will be put into normal boxes with bubble wrap around it so it will not get damaged and help from not tipping over. They will placed in pallet and the conditions needs to dust free. Then the pallet will be wrapped with shrink wrap so they stay in one place and give extra care so the phone do not get damaged.. These will be stack into security cage where they have a padlock with a pin. The pin will be sent to the Carphone warehouse and only they can break it. The padlock cannot be used again. These need to be secured very well as this type of item is valuble and more appealable to theives. When it has reached these will be rolled into the store room where the door has automatic doors with harsh security and taken of and put in appropiate places. These are not shown to customer until they are buying the phone. Biblography http://en.wikipedia.org/wiki/List_of_IKEA_stores http://www.ikea.com/gb/en/catalog/categories/departments/dining http://www.thesiliconmine.com/home http://www.semidice.com/index.asp?gclid=CLO9iNrZpaYCFc0f4QodeD-oYg ?? ?? ?? ?? Jamila Abdulhusein Unit 41 P2 ...read more.

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