The buying process is very easy for returning customers. For example if a customer wants to buy something and then carry on with the shopping and make a one final payment this is available at many websites this is at where they have the option to add to the basket and carry on shopping until they are ready to pay. Also on ww.nike.com they have the option to customise products like trainers so customers would be able to choose exactly how they would like and they would be able to view the product online once the customisation is finished.
E – Price Strategies
The way that most websites put their prices is cheaper than the ones in the shops. This is because there is no need to store the good it goes straight out to the customer like manufacturer to customer. For example if a customer goes onto ww.nike.co.uk and then buys a customised trainer it is manufacturer to customer there is no need of a shop to show off the product and there are no other charges besides delivery. This is why most people go online to buy. Online they have website like www.kelkoo .com which compares prices over the internet. This is done within seconds. Online surfing is getting more popular that the technology allows repeat visitors to be tracked and also show off more offers to them. The payment is very easy because you can d o it online with PayPal or even online credit cards. Also there is a downside which is internet fraud which is also rapidly spreading round the world.
E – Place Strategies
You can place a link anywhere on the internet. But however it should be a on a place where a lot of people visit and also it is very popular like . This is a very well known website and if you do place a link on to this website it is guaranteed that people will visit the website. Also you can place the link on other search engines and also on other websites where you think that people will visit regularly, like and then place a link which will catch the eye of millions of surfers and the link will be going round the world.
E – Promotion Strategies
The way to promote online is to put the cheapest price up which will attract the surfer’s eye. Also to promote something on the internet you can do it by using websites that people use regularly like and then putting up banners so that it will catch the surfer’s eye. This is the way too promote online and to get the attention of the potential buyers. It is very easy to promote online because as soon as one person sees the banner all of the persons friends will know because it will get passed on if they like the banner. Also you can promote through search engines like ww.google.co.uk and others like .
E – People Strategies
The connection between manufacturer and customer sometimes cannot be very good because on if a customers needed more information about the product the customer can send an e-mail which will take long time to reply back from the manufacturer sometime it depends on what type of person that you are dealing with. Also it you go to the shop one to one is much better than using emails. However there are programmes such as msn and Skype where you can use online chat rooms to get in contact and to resolve unsolved problems quickly and efficiently.
E – Process Strategies
The process is all about how you first got onto the internet and the steps that you had to go through before successfully completing buying online. when you are buying an item which is still on auction then the person could press a button WATCH THIS ITEM and then you will receive automatic responses about the bidding and when it is about to end the bidding. Also you can put a price on there if you want so that you do not have to keep on staring at the screen until the auction is finished.
E – Physical Evidence Strategies
The physical evidence is online to see if the website have got the product. Also physical evidence can be when the item has come through the door and it is in your hands. By the online physical evidence is actually going onto the website like or and then checking if they have the item in stock and finding out what other items they may have to buy.
What is the e market?
What does it consist of?
How do you advertise online?
What are the tools used for e marketing?