Describe the role internet marketing has in a modern marketing context using selected organisations as examples.

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Describe the role internet marketing has in a modern marketing context using selected organisations as examples

Internet marketing is getting more popular day by day. More businesses and also organisations are using internet marketing to get the attention of the customers and also to boost their sales on get customers satisfaction and increase more customers buying on the website. The e marketing is customers using the internet to buy stuff online.

E – Product Strategies

E product strategy is buying online and getting sales online by using the internet. However when buying online customers cannot touch it, assess it and try it on. On the other hand online sales are increasing rapidly. This is because there are clear facts about the product that the customers are about to purchase. The customers will immediately find out the features and facts about the product. For example if a customers wanted to buy a Ps3 and the customers wanted to ask something that wasn’t there, the customers has few options which will be either send a email to then for the concern that needed an answer or there is a option where they will ring you and you can one to one talk to then over the phone about the concern.

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The buying process is very easy for returning customers. For example if a customer wants to buy something and then carry on with the shopping and make a one final payment this is available at many websites this is at  where they have the option to add to the basket and carry on shopping until they are ready to pay. Also on ww.nike.com they have the option to customise products like trainers so customers would be able to choose exactly how they would like and they would be able to view the product online once the customisation is finished. ...

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