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Description of different types of customers - The name of the organisation that I am investigating is called Tesco.

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Introduction

SECTION A - CUSTOMER SERVICE P1 - Description of different types of customers The name of the organisation that I am investigating is called Tesco. The main activity of the Tesco I am investigating is retail. The address of the Tesco I am investigating is 361 ROUNDHAY ROAD, LEEDS, WEST YORKSHIRE, LS8 4BU. ...read more.

Middle

I have given some of the definitions below then I have applied it to Tesco. Types of Customers * Internal - Members of other teams within the same business who been provided with a service or information * External - individuals who are outside the business buy and use goods or use their services Characteristics * Age - Tesco carefully distinguish between age groups when marketing their products. ...read more.

Conclusion

Most of the customers who shop at Tesco are around 36 - 59 and are at a mature working age. * Location - * Gender - * Lifestyle - Profile * Goods/services customers want * Typical expenditure patterns * How many or how much do they want * Whether they buying as an individual or as a business * How long they have been buying ...read more.

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