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Design a promotional campaign for a Sandwhich bar.

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Introduction

Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief. 1. Background/Introduction I have been in the sandwich business for a number of years now, and so am extremely experienced in this sector of the food industry. I started working at a top sandwich company, and soon became manager, of the local region. After a number of years at this position I realized that gap in the market that had not yet being manipulated. I soon discovered that the same types and flavor's of sandwiches and other snack related foods were the same where ever you went. There was no substantially different or unique flavor's, or types of snacks that would stand out in any sandwich and snack bar alike. That's when I decided to branch out and create my own sandwich and snack bar called 'Funky House'. This bar would sell sandwiches and snacks that are of normal flavor along side the bars trademark selection of sandwiches that will be unique to that store. We propose a campaign that attracts bold, young, and stylish individuals as well as anyone who wants a change from the plain old 'cheese and ham sandwiches' that suffocate the current market. We hope to include flyers, Billboards, promotional offers, newspaper spaces and maybe even Local TV ads in our promotional campaigns. ...read more.

Middle

By using continuity we hope to strategize to keep current customers coming using the particular and initial product and promoting it before moving on to something new. 4. Promotional/advertising proposition Each of our advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: "Buy this product, and you will get this specific benefit.", and that's what we aim to establish. The proposition we are using is unique, and as an advertising agency we have gone out to confirm that it is really unique although we have quite a number of competitors, we know they don't offer as good quality as out and the price cannot be compared because we will sell at the best of quality but cheapest of prices. We are also using a very strong proposition that will pull a mass million as we are experienced enough for such, we are creating a unique identity that hasn't being seen anywhere else and distinguishes us from others. 5. Support Support will be given to me by my client in the area of taking pictures and samples of the sandwich to advertise with, people who have worked in the market of food in particular before and how the excelled and succeeded triumphantly will be introduced to me by my client. 6. ...read more.

Conclusion

http://www.youtube.com/watch?v=AH5R56jILag What were the positive aspects of this campaign? The positive aspects of this campaign are: * The people involved know what they are doing as they have an interest in food and pizza in particular as it is impossible to lead a food based company without a passion or love for it as stated in the video * The became the world's fastest growing pizza company at that time * They had the opportunity to listen to the bad comments of individuals and customers and tried to make changes. * They care about the interest of their buyers and aim to satisfy their customers. What were the negative aspects of this campaign? The negative aspects are not as much as the positive, they are: * Their change of ideas and plans might not still sooth their customers In other for domino's pizza to overcome the challenge they are facing concerning the sale of their products, some needs need to be met, which are: * Effective communication: The ability to communicate with their customers effectively, knowing what they want and their exact choice. * Knowing the market: domino's as a food company need to know customer's choice as there are loads of other competing stores out there. E.g. pizza hut and papa johns, those are the main competitors. * * co ...read more.

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