• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Design and produce a questionnaire (20 or more questions) for a postal survey, based on the whole garden centre (which is now up and running) or some or other of its products and services. Describe how you would pilot the questionnaire and evaluate the re

Extracts from this document...

Introduction

Unit 10: An Introduction to Marketing Research Criteria 1 Design and produce a questionnaire (20 or more questions) for a postal survey, based on the whole garden centre (which is now up and running) or some or other of its products and services. Describe how you would pilot the questionnaire and evaluate the results using a recognized sampling method (which needs to be briefly described). 1. Gender Male Female (Circle the Appropriate) 2. Age group 15-24 25-29 30-35 36-40 44-49 50+ (Circle the appropriate) 3. Family income 10,000-29,000 30,000-39,000 40,000-49,000 50,000+ (Circle the appropriate) 4. Would you want a cafeteria in the garden centre? Yes no Unsure (Circle the appropriate) 5. Who often do you visit the garden centre? Sometimes often unsure (Circle the appropriate) 6. When you go through a garden centre do you bring children? Sometimes often never (Circle the appropriate) 7. Would you prefer to leave your children in a play area? Yes no unsure (Circle the appropriate) 8. What do you think of your local garden centre? Very good good ok not good (Circle the appropriate) 9. Would you say that Wyle vale has a good service? Yes No Unsure (Circle the Appropriate) 10. Would customer loyalty cards keep you interested in the garden centre? Yes no Unsure (Circle the appropriate) ...read more.

Middle

that they don't understand and also to see if any question that I have written are to personnel for someone to give an answer to. Then once they have checked through these and they feel it is acceptable apart from the changes that are needed then I will take it back and edit it in a way that they would not feel so personnel, then finally I would give it back to the same people and ask them to go through the questions one more time to make sure that I have done the correct changes that they have asked me to do and see if they have missed any questions the first time round, then once they have checked it thoroughly, I can now take the question onto the public in the area and hopefully with all of the precocious that I took before will help me into the public in getting the answers that I need, as well as the public not feeling that I am not getting them to answer questions that they feel is to personnel to answer. With the efficient research that I will do to find the valid information But of course I myself will not be there to watch as I need to sort out other research methods that will get us the valid information for the launch of the new garden centre in ...read more.

Conclusion

This is a good idea as it will keep the employees on task and will not sit back and do the job at their own pace also this will keep the customers happy as there will be a set date in which the garden will be down and they will be not worried whether their garden will be finish in 2 month instead of some thing like 4 month and a couple of weeks this is just an example of what could happen if we did the contract method. In the research method observation this would prove to be one of those research methods that we give us the necessary information that we need. This will aid us a lot, in our pursuit to competitor with Wyle vale which is situated a far distance from us but still a strong competitor, as it is the next closet garden centre. When we handed out the questionnaire that I have type I am gland that before I did hand out the questionnaire I decided to get some people that I new to go through them and check for spelling mistakes and any question that are to personnel for the public answer. The questionnaires came back with some positive results which is good result as we can now process the information that we have collected from our researchers ?? ?? ?? ?? Max Hunwick Peter Hoggins BTEC National in Business Unit 10 P3 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Travel and Tourism products and services

    follow there are also promotes voluntary code of practise, for example ABTA Code of Conduct that they need to follow.

  2. business planning unit 8

    which will help me to recover from this consequently the following years will not bring out negative figures as the business will start to run more smoothly over time. The Trial Balance The table above is my trial balance for the year showing all the inflows and outflows that are required within the business.

  1. BTEC BUSINESS UNIT 2

    to prevent others from practicing the invention without a license from the inventor for a certain period of time (typically 20 years from the filing date of a patent application). A trademark is a distinctive sign which is used to distinguish the products or services of different businesses.

  2. Business Studies Company Profile

    This is extremely so everyone knows what they have to do and get on with, and everyone knows who they take orders from. Also this means that everyone does as they're told and meets the targets, as they know how to perform that task to a high standard.

  1. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    The employment law benefits McDonalds as the people which they employ are mature and so understand how to handle certain situations. The employees all understand the way in which they should interact with customers and also how they could maintain a good relationship with the other members of staff.

  2. Marketing Research

    Sales report 2) Collection report 3) Sales territory information report 4) Absenteeism report 5) Daily model wise production report 6) Profit-loss statements 7) Balance sheets 8) Invoice 9) Inventory sheets 10) Prior research reports B) External sources: 1) Census data: collected once in 10 years.

  1. Applied Business Unit 2 Coursework

    the company and the candidate because the candidate does not know what sort of placement the business is advertising. The first advert does show the pay per year but that could mean that the job is a permanent or temporary placement.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    The product of McDonalds is fast food and the service they provide. The business has to make sure the product is tasty enough to be sold. If the product tastes horrible the customer would never want to try the same business again even if they have different products.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work