• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Developing a Product

Extracts from this document...


Task 1: Introduction to the business: The business I am studying is called 'Rocco's Pizza'. Rocco's Pizza was established in 1980 and is a franchise whose stores are located in Bristol, Southampton, Surrey and Camberley. The store I am studying is Located in Greenford - London. Rocco's Pizza mainly sells low - medium quality pizza. As well as pizza, they sell other appetisers such as garlic bread, chips, chicken wings, ice cream and soft drinks. Rocco's pizza has their own online store (http://www.roccospizza.co.uk) in which customers can place there order and get it delivered, or have it collected in stores. The main product the shop sells is a pizza. Before the pizza is made, the employee has to make the dough which is made from flour mixed into water. The size of the dough depends on the size the customer order. They come is a variety of sizes from 7 inches (small) to 15 inches (extra large). Once the dough is made, they flatten it out into a circular shape and add the basic cheese and tomato sauce. They then add a variety of topping which is decided by the customer such as Pepperoni, Chicken, Mushrooms, Sweetcorn, Bacon etc. They come with a choice of crust: deep pan - a thick crust that goes around the edges of the pizza or no crust. Once the raw pizza is made, it is put into the oven. While it is in the oven, the pizza rises, the cheese melts and the toppings are cooked. After it is cooked, it is immediately put into a box so it is kept freshed and is either delivered to the customer or given to them in store. The shop I am studying is located next to a school. This is a very good location as the students are likely to go out for their lunch and having a fast food restaurant next to a school would mean the student are more likely to go there. ...read more.


Rocco's Pizza allows their customer to pay via debit or credit card. This is convenient for their customers as they don't have to carry around money with them when buying from the shop. They can also control the amount they spend as is they pay with cash; the customers may have some change left over and spend it on other stuff. Paying via credit/debit card can be done in stores through the credit card reader. Rocco's Pizza can't offer return on purchases because it is food. It can only be returned if there is something faulty with the pizza for example if a hair is found in there; however this is a very rare occurrence. If there is something faulty with the pizza such as if the wrong toppings are put on, then they can either offer the customer with a refund or a freshly baked new pizza. Rocco's Pizza gives their customers offers to attract them. They have 4 deals in which they provide to their customers: 1. Buy any medium pizza and you can get the 2nd, up to the same value, for �2.00 2. Buy any Large Pizza and get the 2nd, up to the same value, for �3.00 3. Buy a medium Margherita with up to 5 toppings, with Garlic Sticks or Garlic Bread, a portion of Potato Wedges and 2 cans of soft drink for �12.49 4. Buy A Large Margherita with up to 5 toppings, with Garlic Sticks or Garlic Bread, Hot Wings or BBQ Wings and a 1.5 litre soft drink for �15.99 The waiting time at Rocco's Pizza is average. The delivery time is roughly 30 minutes as they have to make the pizza and deliver it to the customer's house. If there are delays, the customers may get frustrated and may never shop their again. They may even refuse to take it a demand for a refund. ...read more.


Rocco's Pizza has the tough challenge of paying bills. They have to pay bills for water, electricity, heating, lighting and the worse of them all, business tax. They have to try and minimise any wasted resources in order to reduce bills. A way in which they could do this is by turning of the lights and radiators when they're not in use. A computer is an important financial resource to Rocco's Pizza. It is important to them as it is used to draw up financial data such as cash flow forecasts, budgets, profit & loss accounts and balance sheets. They can use this data to see how well their business if doings convince bank manager to take out a loan should they require one. Materials: The material resources are the equipments needed to make an item. For hygienic reasons, the staffs at Rocco's Pizza have to wear equipment while they are making the pizza. An example of an equipment wear is hairnets. This goes over the head and is used to prevent any hair pieces from falling on to the pizza. They also wear rubber gloves when preparing the pizza to stop and dirt or bacteria from spreading. This is used as a precaution when though the employees wash their hand before they are making pizza. Rocco's pizza has a computer located in their store which has many purposes. One of which is to order stock from JJ Food. They use the computer to select the amount of quantity they want and to enter their shipping and contact details. Another reason they use a computer is to design and print out their leaflets. They would use a software like Microsoft Word as it has a variety of features such as word art and a wide selection of fonts. They also have a till which is used to calculate the customer's order and is also used to print out their receipts. The till also contains change in which the cashier has to give to the customer if they don't have any change. ?? ?? ?? ?? Unit 6 - Developing a product ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays


    If the quality goes down then the reputation will also have an adverse affect, this will mean that people will purchase alternatives such as Pepsi and own branded cola.

  2. Motivation at Pizza hut 9.1

    Advantages of Theory X Managers * Work is carried out efficiently * Has strict deadlines * Does not hand out responsibilities to employees Disadvantages of Theory X Managers * Does not want to socialise with members of staff * Only wants to issue orders * Employees feel scared to talk

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    Government: All organisations and working individuals have to pay a tax to the government and so does Coca Cola Company. If Coca Cola makes a lot of profit than the company will have to pay more tax to the government but if the company does makes low profit than less tax is given to the government.

  2. business planning unit 8

    Therefore for a start of I think its good enough to attract customers, as the business increases its sales more adverts can be placed in various places. Resources Physical Resources The production place Premises, Machinery and Equipment. Galaxo will be produced within a factory from were it will then be distributed to all the major supermarkets.

  1. Opening a sandwich shop in huddersfield

    From this collection of data I will be able to look at factors internally and externally that affect my business. This will be things such as competitors, prices and customers etc. the primary research I have gone into detail about how I will undertake primary research, through questionnaires.

  2. unit 2 recruitment in the work place

    might be assessed on a simple English and Maths test making sure they have the basic knowledge before they are appointed. Role Play: In some cases, businesses might candidates to perform some in sort of a scenario, how they would solve a situation, these will be assessed by their body language and mainly their response from the role play.

  1. Marketing Analysis of Dominos Pizza

    in 2010 Dominos spent £40 million on marketing). * The higher the market share, the greater the customer base and the more likely repeat purchases are to evolve. For example, an average customer orders once per month. Repeat purchase and brand loyalty are key to the success of Dominos as they ensure healthy revenue.

  2. Business Environment SWOT Analysis for a pizza restaurant.

    FINANCIAL SITUATION. Franco Manca is a private limited with share capital company, incorporated in England and Wales on 15th October 2009 and located only in London with a business activity as Licenced Restaurants. The company has a team of 3 directors, and 1 shareholder own the total shares within the company and it is a part of a group.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work