• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Different means of promotion. All forms of activity incorporate all four elements of AIDA. The company that I am going to be looking at is Walkers, they have used these elements in there campaign for walkers extra crunchy crisps.

Extracts from this document...

Introduction

Exploring Promotional Activities Definition: The way a business promotes their products to consumers and stores. So they can improve there brand image and create awareness to boast sales and to achieve a competitive advantage. They also grow there profits which expands there market shares, inform charity/services to differentiate and create a USP. Below are many different forms of promotions * Advertising (Billboards/Posters) * Sales Promotions * Public Relations * Sponsorship * In store merchandising * Loyalty schemes * Celebrity endorsements * Websites * Catalogues * Exhibitions * Party Plan Selling * Door to Door sales * D.R.T.V (Direct Response) * Junk Mail * Texts/Pop ups * Product placement (Films - TV shows) * Viral * Relationship Marketing Awareness Interest Desire Action AIDA is not a linear function it is a matrix, this is because there are many interconnecting factors, and at the centre of the matrix is the promotional objectives. All forms of activity incorporate all four elements of AIDA. The company that I am going to be looking at is Walkers, they have used these elements in there campaign for walkers extra crunchy crisps. ...read more.

Middle

they have launched there new promotion 'Win �10 Every Day It Rains'. In store Merchandising They have shelf and mass displays to promote there products. This makes them stand out more because there are big parts of displays dedicated to them. These show the products that they are promoting and lots of signage explaining the promotion and what the product is. Celebrity Endorsement Walkers use celebrity endorsement when promoting there products. Recently they have launched a new campaign to promote there new extra crunchy crisps. Within the advertising they have used two celebrities Gary Lineker and Lionel Riche. Websites Walkers have there own website, which shows all of the different products they make, and the promotions they have going on. www.wallkers.co.uk Samples They give customers samples of there products, you can get these through the post, or they give them out at supermarkets. End-Cap Display Walkers use end cap displays like the picture below, to make people more aware of there new products or promotions. End cap displays also encourage impulse shopping. ...read more.

Conclusion

Trade Marketing Trade Catalogue and Pricelist & Websites Walkers have a trade catalogue with all of there products and price lists in. This is purely for business to business use. Businesses like Tesco will receive this catalogue so they can look at the range of products that they sell. Tesco will then order the products that they want to sell in there shop from this. They also have a website in which they have this information on making it easier and more efficient for businesses to look at the products and order them online. Trade Exhibition They have stalls at trade exhibitions, it's more than likely they'll have a stall when there launching a new product. Relationship Marketing They take clients out Trade Magazines They have articles in trade magazines, usually when a new product has been launched. These articles tells the business about there products and how well they sell. Samples They send other business's samples of there products so that they will want to buy there products and sell them in there shops. ?? ?? ?? ?? BTEC Business Claire Widdicombe Unit 9 (Exploring Promotional Activity) P1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    Creative Product Promotion

    3 star(s)

    The phone uses a TFT display which gives it crystal clear clarity and superb colour. The integrated camera can be activated in one click, with an incremental click to take a picture. Sony Ericsson's new Quick Share technology enables users to easily share pictures with their PC or other phones, using Bluetooth, email, MMS or cable.

  2. BTEC BUSINESS UNIT 2

    However sometimes it is used within Coca Cola Enterprises and can be affective when trying to contact someone in different functional areas. At Coca Cola Enterprises, they use the telephone to talk about financial aspects of the business and any other problems between the store manager and the senior director.

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    We could find this information from looking at external sources like Government statistics, libraries, universities, company reports, specialist agencies e.g. Mintel, DataStream, Dun & Bradstreet and trade journals. Secondary research would be very useful to find out about the type of people that live locally and to see if they

  2. Design a promotional campaign for a Sandwhich bar.

    Give a brief description of it. I will be using the domino's pizza national marketing campaign. This national marketing campaign is good in the sense that the main people in charge have an interest in food especially what they are doing and they are eager to try out new experiments that seem to always work out.

  1. Business Studies Company Profile

    The Mission Statement and Objectives of BMW BMW's mission statement is: "To be the most successful premium manufacturer in the industry." Businesses achieve their objectives by ensuring that objectives set are based around the SMART model and that they fit into the business strategy.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    For example salesmen are often used to sell cars or home improvements where the margin is high. Advantages being that questions can be answered straight away, problems can be sorted out at a personal level. The sales man remains with the customers' case through to the completion of the sale.

  1. Marketing Research

    The scheme of selection of units from the target population is pre-specified and then the sample is selected according to the scheme and not according to any biases or preferences of the researcher. The major types of PST are 1)

  2. Applied Business Studies

    Another disadvantage of being a sole trader for the customers is that the prices at the store are usually a lot higher than those of larger organisations. This is because sole traders tend to be small and are unable to buy materials in large bulks and benefit from the lower prices this offers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work