• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Different means of promotion. All forms of activity incorporate all four elements of AIDA. The company that I am going to be looking at is Walkers, they have used these elements in there campaign for walkers extra crunchy crisps.

Extracts from this document...

Introduction

Exploring Promotional Activities Definition: The way a business promotes their products to consumers and stores. So they can improve there brand image and create awareness to boast sales and to achieve a competitive advantage. They also grow there profits which expands there market shares, inform charity/services to differentiate and create a USP. Below are many different forms of promotions * Advertising (Billboards/Posters) * Sales Promotions * Public Relations * Sponsorship * In store merchandising * Loyalty schemes * Celebrity endorsements * Websites * Catalogues * Exhibitions * Party Plan Selling * Door to Door sales * D.R.T.V (Direct Response) * Junk Mail * Texts/Pop ups * Product placement (Films - TV shows) * Viral * Relationship Marketing Awareness Interest Desire Action AIDA is not a linear function it is a matrix, this is because there are many interconnecting factors, and at the centre of the matrix is the promotional objectives. All forms of activity incorporate all four elements of AIDA. The company that I am going to be looking at is Walkers, they have used these elements in there campaign for walkers extra crunchy crisps. ...read more.

Middle

they have launched there new promotion 'Win �10 Every Day It Rains'. In store Merchandising They have shelf and mass displays to promote there products. This makes them stand out more because there are big parts of displays dedicated to them. These show the products that they are promoting and lots of signage explaining the promotion and what the product is. Celebrity Endorsement Walkers use celebrity endorsement when promoting there products. Recently they have launched a new campaign to promote there new extra crunchy crisps. Within the advertising they have used two celebrities Gary Lineker and Lionel Riche. Websites Walkers have there own website, which shows all of the different products they make, and the promotions they have going on. www.wallkers.co.uk Samples They give customers samples of there products, you can get these through the post, or they give them out at supermarkets. End-Cap Display Walkers use end cap displays like the picture below, to make people more aware of there new products or promotions. End cap displays also encourage impulse shopping. ...read more.

Conclusion

Trade Marketing Trade Catalogue and Pricelist & Websites Walkers have a trade catalogue with all of there products and price lists in. This is purely for business to business use. Businesses like Tesco will receive this catalogue so they can look at the range of products that they sell. Tesco will then order the products that they want to sell in there shop from this. They also have a website in which they have this information on making it easier and more efficient for businesses to look at the products and order them online. Trade Exhibition They have stalls at trade exhibitions, it's more than likely they'll have a stall when there launching a new product. Relationship Marketing They take clients out Trade Magazines They have articles in trade magazines, usually when a new product has been launched. These articles tells the business about there products and how well they sell. Samples They send other business's samples of there products so that they will want to buy there products and sell them in there shops. ?? ?? ?? ?? BTEC Business Claire Widdicombe Unit 9 (Exploring Promotional Activity) P1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    Creative Product Promotion

    3 star(s)

    The phone uses a TFT display which gives it crystal clear clarity and superb colour. The integrated camera can be activated in one click, with an incremental click to take a picture. Sony Ericsson's new Quick Share technology enables users to easily share pictures with their PC or other phones, using Bluetooth, email, MMS or cable.

  2. BTEC BUSINESS UNIT 2

    Training seminars are not widely used by other businesses but Coca Cola Enterprises use it to try and improve their business. Coca Cola Enterprises use training seminars two times a year. When the colleagues get nominated they have to go up to the managing director but the person that gets nominated is left anonymous.

  1. Business Studies Company Profile

    * Maximising sales revenue. Where the business seeks to generate as much income as it can from customers. For example an airline business might aim to maximise revenue, by selling empty seats at a lower price, thereby making sure all seats on the flight are generating revenue.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    Promotion costs are expensive. Growth: If the product is successful it can make its way to the growth stage. Promotions still are to be done in order to be more successful. Sales force activity will take the product into all the required outlets and sales to the final consumers will be influenced by the 'newness' factor.

  1. Marketing Research

    the sampling plan 6.3 SAMPLING TECHNIQUES 6.3.1 PROBABILITY SAMPLING TECHNIQUES 6.3.2 NON PROBABILITY SAMPLING TECHNIQUES 6.4 TYPES OF ERRORS IN MARKETING RESEARCH The previous chapter covered in detail stage 3 of step 3 i.e questionnaire design. This chapter will take a close look at stage 4 of step 3 of marketing research namely "SAMPLING PLAN".

  2. Applied Business Studies

    Strength could be: * Your specialist marketing expertise. * A new, innovative product or service. * Location of your business. * The quality processes and procedures. * Any other aspect of your business that adds value to your product or service Weakness could be: * A lack of marketing expertise.

  1. This integrated marketing communications plan is designed for new advertising campaign for Levis Strauss ...

    After then evaluation and finally media plan has described. The overall goals for this plan are: > To inform, persuade and remind the potential customers about its products > Increase awareness and build primary demand > To build strong brand equity.

  2. Design a promotional campaign for a Sandwhich bar.

    Target markets Sandwiches are eaten by a huge variety of people, especially during lunch time which is the 'golden hour' of the sandwich industry. However as we are a new company we hope to shock the public, and thus become recognized, much in the same way that the ice

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work