Different methods of verbal communication used at Tesco with their advantages and disadvantages

by serhad1234hotmailcouk (student)

AS and A Level Business Studies

Task 2

M1: Analyse different types of business information and their sources

An analysis of the verbal information used at my chosen organisation

Different methods of verbal communication used at Tesco with their Advantages and disadvantages

Tesco uses verbal communication such as face to face and telephone communication

Face to face communication

The Advantages of face to face verbal communication

Tesco uses verbal information like face to face conversation because it allows them to communicate important information easily with each other within the company. Another form of verbal communication that can be done face to face is board meeting. At Tesco board meetings can done to communicate information about the future plan of development concerning the company.

They also use face to face communication to communicate information with their customer personally to which they will obtain instant reply.

The Disadvantage of face to face verbal communication

A disadvantage of face to face communication at Tesco is that when dealing with customers, the customer might not understand properly or could misinterpret what the member of staff from Tesco is communicating to them.

Telephone communication

The Advantages of telephone communication

Tesco use telephone communication and the advantage of this is they will have a quick reply and speak to the person they wanted to.

Disadvantages of telephone communication

A disadvantage of this is you might not be able to have a reference or what has said over the phone unless it’s recorded for a particular reason.

Voicemail as a verbal communication tool

Tesco uses voicemails as a way of communication because they are another way to get in contact with other within the company when the phone can’t be answered or when the person being contacted is absent for example.

The Advantages of voicemail verbal communication

Tesco use voicemail as a communication tool to contact their customers or even other staffs within the company. They use voicemails to contact customers when they need to remind them about their product deliveries for example or even to arrange a date to pick up an item for return.

The Disadvantage of voicemail verbal communication

The disadvantage of voice mail at Tesco is that the voicemail system might have a failure and delete the voicemails or might just auto delete itself if the message left has been left untouched for too long.

Tanoys announcements

Tesco also uses tannoy announcements as a form of verbal communication for their businesses and like all other communication tools; it has its advantages and its disadvantages

Advantages

Tesco use tannoy announcements as a verbal communication tool when they need a particular member of staff for example, at a certain place for a reason, which could for a specific task for example.

Disadvantages

A disadvantage of using tannoy announcements as a communication tool is that they don’t always sound clearly. When making an announcement or trying to contact an employee, it the person is quite far away, they can misunderstand the announcement or not hear the message properly.

Verbal information used on the telephone

Advantages

This is a preview of the whole essay

Disadvantages

Verbal information used on the telephone

Advantages

Tesco uses Verbal information on the telephone to contact their members of staffs when there is a problem or it can be to check and clarify something for example. The advantage of using telephone for verbal communication is that staffs and colleges at the company can get in contact with each other when they are outside of work. Another advantage of using telephone for verbal communication is that customers can contact them for enquiries about products or complaints.

Disadvantage

One disadvantage of using telephone as a verbal communication tool that when the customer calls, the employee answering to the phone might not be trained to answer the phone, this could create complications between the company and the customer

Radio used to share information verbally

Advantages

Tesco uses Radio as a tool for verbal communication to share information to their customers about things like offers and promotions. The advantage is that they are more likely to reach their target groups by doing so.

Disadvantage

The disadvantage of using radio is it might not be clear when you try contact someone and also you may contact the wrong person this is because radio had different channels.

Presentations used to share information verbally

Advantages

Tesco uses presentation as a tool for verbal to share information about carious things concerning the company, their competitors, their plans and strategies for the future and the market their operate in. During these presentations, specific strategies to reach future goals are discussed and established. Plans to overcome competition and threats are discussed as well as ideas for future promotions are discussed.

Disadvantages

A disadvantage of presentation is that not all the staffs working at Tesco will take part to the presentation. This could pose problems because staffs who haven’t attended the presentation will be uninformed and therefore won’t be aware of the changes being made.

Video conferencing used to share information verbally

Advantages

Tesco use videoconferencing as a tool of verbal communication to contact members of staffs from other stores across the country or even in different countries. The advantage of this is that they will be able to reach the colleges they are trying to join easily and without having to pay much which will save them the coast of travel.

Disadvantage

The disadvantage of this method is that when they contact other stores in other countries, there may be some connection problem which will cause understanding problems for both groups trying to communicate.

An analysis of the written information used at my chosen organisation

Letters

Advantage

Tesco uses letters as a form of written communication, to get in contact with various types of people who include staff members from the other stores, customers or staffs who are unable to attend work for health issues. An advantage of using letters is that they can easily reach and communicate with their customers about financial issues or bills.

Disadvantage

A disadvantage of using letter is that the letter might not get delivered to the specific place you want it or on time, this could cause problems. Another disadvantage of using a letter is that it might get lost in the post and never get in to the destination.

Memorandums

Memorandums are not used for written communication by Tesco

Reports

Advantage

Tesco use reports as a form of written information to communicate with between staff members within the company. The advantage of them using reports is that they record and show information of what happened during an entire week or month in a store for example. A report often contains information, sales figures and bar graphs to show the overall performance of something. Tesco use report to convey information about how they performed annually every year to show people their profit/sales etc.

Disadvantage

A disadvantage of using reports is that writing involves gathering a lot of data sometimes and they are quite time consuming. It would take a lot of time to produce reports because you have to record every that has occurred and sometimes doesn’t provide the full information it is hard to acquire all information and note them down.

Notices

Advantage

Tesco use notices as a form of reminder of tasks that needs to be completed during the day, in a week or sometimes in the near future. An advantage of using notes it that it can help save time as well as reminding member of staffs efficiently and tell their employees/staff on upcoming events/activities

Disadvantage

The disadvantage of notices is that it can create a waste of paper and a mess when to are too many notes accumulating in one all at once.

Faxes

Tesco don’t use faxes

E-mails

Advantage

Tesco use E-mails to contact customers as well as other employees with the company. An advantage of this written communication method is that Tesco can contact the person whoever they want to contact efficiently knowing that the person they are trying to reach will receive the message. They can also use is as a way to keep in contact with their customers and update them about things like special offers and promotions to avoid losing them.

Disadvantage

The disadvantage of Tesco using E-mails is that some people don’t use their E-mail regularly and therefore won’t be able to respond to the message that has been sent to them on time. Another disadvantage to of using E-mails is that some customers will see Tesco messages and offers as a sort of spam which could be inconvenient sometime.

Leaflets

Advantage

Tesco mostly use leaflets communicate to their customers by informing them and keeping up to date about what changes within Tesco. For example, they could use leaflets to inform customers about offers, competition, sales, special deals and bundles. Another advantage of Tesco using leaflets is that they can inform customers any new products or services they bring out.

Disadvantage

A disadvantage of Tesco using leaflets is that their customers might misunderstand the information they convey. Another disadvantage of using leaflets is that Tesco will have to spend time and quite a lot of money to design and make leaflets.

Books

Tesco don’t use books

An analysis of on-screen information used by my chosen business organisation

Televisions

Advantage

Tesco use television as a method of on-screen information to advertise new products or services to their customers. The advantage of Tesco using television as a way of communication is that they can easily reach they target group through such technology since everyone own and watches the TV nowadays.

Disadvantage

The disadvantage of Tesco using television as a method of communication is that they will have to spend a lot of money for advertisements to be shown on TV for an adequate amount of time so that their target group can easily perceive it.

CD-ROMs

Tesco do not use CD-ROMs

An analysis of multi-media information used by my chosen business organisation

Advantage

Tesco uses multi-media such as the internet as a way to convey and share different types of information. The advantage Tesco obtains by using the internet is that it allows them to advertise new products and services, do promotions, sales, special offers and other.

Disadvantage

The disadvantage of them using the internet to share information is it can be annoying for people to see because it might be a virus; another disadvantage is people might not be interested and can be an annoying pop up.

An analysis of web-based information used by my chosen organisation

Financial

Advantage

The advantage of internal source of information such as financial is that they will help Tesco identify the changes in the stores whether they are bad or good. On the performance has been identify, they will be able to take action and set targets and strategies to improve if their finances are not performing well.

The advantage of internal source of information such as financial is that it will help Tesco identify if their various activities online were successful or not by comparing the amount of money sales generated and what their benefits was before and after these online activities.

Disadvantage

The disadvantage of this is when Tesco release their annual reports other businesses will have access to their financial reports try to improve theirs to make sure they beat Tesco’s efforts and be ahead of the competition.

Human resources

Advantage

Tesco will have important information about specific things for example they will have information about their customers and information about their employees

Disadvantage

The disadvantage is they won’t be allowed to have too much personal information about the customer or employee

Marketing

Tesco use marketing by doing promotions for example store offers or buy one get one free, this is an advantage because they will know which promotion strategy will be best to make more sales the ‘’store offers’’ or ‘’buy one get one free’’

Disadvantage:

The disadvantage of marketing is Tesco has to go through a long process before they develop an effective marketing strategy

Purchasing

Advantage

Purchasing is used by Tesco. This is an advantage when the customer purchases a product and if it’s out of stock the system of Tesco will order more stock automatically from the manufacturers

Disadvantage

The disadvantage of purchasing is that it is very difficult to keep up to date with suppliers cost change if the system is set up for automatic orders

Sales

Advantage

A sale is when something is acquired for money for example product/sales. The advantage of sales is that it is easy to track and monitor

Disadvantage

The disadvantage of sale is not everyone is allowed to see it only the specific person is allowed to see it

Manufacturing

Manufacturing is when an organisation produce large quantities of a product for a business that requires it. The advantage is they can supply as much as the business require

Disadvantage:

The disadvantage of this is not everyone can see the information but specific staff

Administration

Advantage

The advantage of Tesco using administration is they can contact anybody in Tesco