• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34

Disneyland and M&S. I am going to investigate customer service in two separate businesses, these are Disneyland Paris and Marks & Spencer.

Extracts from this document...

Introduction

In this unit I am going to investigate customer service in two separate businesses, these are Disneyland Paris and Marks & Spencer. Introduction to Disneyland Paris History of the Park Carrying the success of the Disneyland theme park in Anaheim, plans to build a European version were set underway in 1975, nine years after Walt Disney himself died. In the running for possible locations for this new park were the UK, France, Spain and Italy; however the UK and Italy were quickly ruled out as potential candidates due to the lack of flat land to expand the park on. The country which seemed the most fitting for this planned new park was Alicante in Spain, which has a similar climate to Florida for the majority of the year, unfortunately the area was prone to high winds. This then only left France who eventually won and the area of Marne-la-Vall´┐Że was investigated, due to its closeness to Paris and its position with Western Europe, something which was seen to be crucial to the parks future success in order to attract adequate numbers of visitors. This proposed location for the park was within a 4 hour drive to approximately 68 million people and a 2 hour flight for around another 300 million or so. Michael Eisner signed the first agreement letter with the French government in 1985, then financial contracts drawn by the following spring. Robert Fitzpatrick, a key organiser of the LA Olympics 1984 was selected as the Euro Disney President, soon after the park was quickly becoming visible with construction starting in August 1988. December 1990 saw the opening of Espace Euro Disney ( a information centre) to the public, allowing then to see what the DLRP park would look like. This was followed by the casting centre in September 1991 in which to start the recruitment of the many hundreds of cast member needed to operate and run the parks planned attractions. ...read more.

Middle

They also would expect that the items in which they purchase can be delivered as they may purchase larger items which would include furniture for a new bar for example. Factors which affect both internal and external customers needs There are a number of different factors in which affect customers needs both internally and externally. I have researched into these different needs for both Disneyland and Marks and Spencer. Disneyland I have identified family status as my first factor in which affects customers both internally and externally. This need would affect Disneyland's internal customers as with families, they may require flexi-time which would enable them to attend to their families when needed and make up the time when they are not needed. This would be important as if they couldn't attend to their families they may choose to work somewhere in which they can be granted flexi-time. They may also need transport to and from Disneyland if they live close, but not in walking distance of the Resort. This first need would affect Disneyland's external customers as they would expect there be different packages for them, depending on income or the age of the family's children. In order to suit this need, the customers would expect Disney provide various deals, including; special offers, discounts or family tickets. I have researched into some of these different packages in which Disney provide, these include: Save up to 30% off your hotel, park tickets and now even transport with selected partners For arrivals from 9th January 2011 to 7th November 2011 on a minimum stay of 2 night/3 days this package includes: * Accommodation * Tickets to both Disney Parks each day * Breakfast in your selected hotel * AND 30% off transport with either Eurostar, Flybe or P&O Ferries This package is most likely to benefit people of the lowest income who want to visit the Disneyland resort, as it offers a large discount off the total cost of the visit as long as they visit between the selected times which are usually off peak. ...read more.

Conclusion

would expect that Marks and Spencer provide a range of snacks or meal deals in which they could go there for lunch instead of doing large shops there. Secondly, I have identified Old Ages Pensioners (OAP's) as a group of people who would need and expect a variety of things from Marks and Spencer. The first of these things would include that the food provided for them is suitable. This suitable food would include food of small portions at high quality. OAP's would expect food of small portions as they would not want to waste any food and they would expect the food to be very nutritional as they may have dietary needs which requires them to eat certain foods. When out shopping OAP's would usually require toilets in various stores and would chose Marks and Spencer's over other competitors as they are renown for their high cleanliness toilet facilities. It would be important that Marks and Spencer retained this image as to not lose custom and in turn sales and revenue. OAP's shopping in Marks and Spencer would also expect that the clothing in store would be suitable for them; these clothing ranges would include plain and simple designs. However, as OAP's would have a low income, they would want these clothing ranges to be affordable but of a high quality. Lastly, unemployed customers visiting Marks and Spencer would want and expect that Marks and Spencer provide them with low budget product ranges, including items of food, clothing, home-ware, etc. This would be due to the fact that unemployed customers would have low or no income and won't be able to afford expensive food ranges or clothing ranges. The low budget food ranges Marks and Spencer offer are 'Ready Meals' and the low budget clothing ranges Marks and Spencer offer is the 'Outstanding Value' range. Unemployed customers would expect that these lower budget ranges still be of a high quality and standard. ?? ?? ?? ?? Unit 5 Strand A 1 Heather Scholes ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Skills and Knowledge Needed to Work In A Business Environment

    5 star(s)

    that result from your office and explore and see if there are green substitutes for them. Another way to practice energy efficiency, especially in the summer, is to loosen up dress codes and open windows rather than air condition. Consider opening windows on the top floor so rising heat can

  2. Marked by a teacher

    There are two main types of customer in the travel and tourism industry. These ...

    3 star(s)

    young children with them, so they would like a hotel with no building work going on also they would like to see that the hotel have a children's pool. Young families would also like to see that the hotel has a kids club, as the parents also would like some rest on there holiday.

  1. Unit 9: Marketing Strategy

    Each strategy focuses on a different aspect of a business' target market and product mix. Ansoff Matrix is often used as a follow up to how the business is doing although it can be used in deciding upon marketing strategies as I have chosen to use it here.

  2. In This unit I am gong analyse the product knowledge required by employees of ...

    A problem of this is that if customers have a negative experience of Alton Towers they will then tell people not to visit the park. Staff at Alton Towers are also regularly trained this is to give them up-to-date product information about the happenings of the park.

  1. How external factors can affect the ability of Tesco achieving its aims and objectives

    To date customers have also adapted a buy-what-you-can-carry attitude as they don't want to pay the levy which in turn has affected Tesco's sales. However when this scheme was imposed Tesco Monaghan developed a strategy to create a little extra profit and provide customers with a means of carrying goods.

  2. Aims and Objectives of A Business

    They want more 'off-peak time' members targeting the women with children from 0 - 6yrs of age and the elderly. In order to do that, they should offer junior racquets classes in late morning and during the early afternoon, which also goes for Pre-natal and Post-natal classes.

  1. The international business environment of Apple Inc

    The international monetary fund is located in America. The purpose of this organisation is: 1. to monitor the global financial health 2. present the guidance that is required by those who need it 3. maintain the global monetary cooperation 4. help international trading 5. ensure financial stability 6.

  2. SWOT Analysis for the Mahal Palace Hotel, Mumbai

    3. It represents in internal capabilities that make organizations unable to achieve their goals or lose their competitive advantage. 4. Weaknesses in an organization may be depreciating machinery, insufficient research and development facilities, narrow product range, poor decision making, etc. 5.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work