• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Domestic tourism is important to the UK because the more people that stay within the country to take their holidays means more money staying within the UK.

Extracts from this document...

Introduction

Unit 3 Assignment 4 Task 1 - P4 Domestic tourism is when people that live in the UK take a break or a holiday within in the UK. Domestic tourism is important to the UK because the more people that stay within the country to take their holidays means more money staying within the UK. According to Star UK, UK residents took 151 million domestic overnight trips in 2005 and they spent �14 billion. The �14 billion that was spent from domestic tourists meant that money stayed within the UK rather than going to other countries outside of the UK. There is a range of different domestic tourism markets, which the travel and tourism industry need to, provide for. These include: educational, families, business and couples. All of these tourism markets are looking for different needs within their holidays. Due to the recent recession more honeymoon couples are taking their honeymoons within the UK as it is cheaper than going abroad. Honeymoon couples will require different needs to general tourists, as they want to make their trip special. Honeymoon couples will be looking for a 4 or 5 star hotel to stay in. they will want to look at what facilities they have such as do they provide champagne on arrival to they have an area to relax in such as a spa and what type of meals do they provide. ...read more.

Middle

If families choose to stay in hotels then they need to look at the facilities that the hotel provides such as entertainment like a swimming pool and meal times and whether they do offers for children. Some hotels do family rooms or interconnecting rooms so families can stay together and not have to move rooms to see one another. Families would also look at the rating of the hotel and perhaps go for a lower 3 star hotel, as it would be cheaper. Task 3 - P4 Inbound tourism is people that come to the UK for holidays or for business. Inbound tourism is important to the UK because it means the country earns more money. If there weren't many inbound tourists then the country would be losing money particularly if British tourists were deciding to take their holidays outside of the UK. There are different customers types that make up the UK inbound travel market these include: educational, families, couples and business. Leisure and business people make up the majority of the UK inbound travel market because the UK has a lot of business opportunities and a lot of attractions for tourists that are seeking leisure destinations. Britain has a website called visit Britain where tourists can enter the site and find out information in their own language. ...read more.

Conclusion

Business people require a lot of different needs compared to leisure tourists. Task 4 - P4 Leisure tourists include families this includes young and teenage children. Families' needs are different to business tourists this is because they have money budgets and have children to occupy. Families won't be able to stay in expensive hotels therefore they are more likely to stay in a caravan or hire a cottage. Wherever a family chooses to stay they will need to take into consideration what the location is. The special events that occur in the UK are likely to attract families they may be interested in festivals such as Glastonbury or they may be interested in going to sporting events like Wimbledon or a football match. There are also a lot of attractions throughout the UK that will attract families such as the theme parks, the zoos, and the beaches. To get to the attractions transport needs to be taken into consideration such as whether the tourists are going hire a car once they arrive, they could also catch a ferry and bring their car with them or they could catch a taxi or bus. The decision on transport needs to be made before the family arrives therefore information on attractions and there locations need to be found out before. This is where the visit Britain website is helpful as it has a wide range of information upon it for tourists to use. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 12 - International Dimensions of Business Task 1

    Ensure no. of passengers flown is higher year by year Just like their first aim, the meaning of this one is as clear as it's title - the meaning of this aim is that British Airways want the number of passengers that use their service to increase every year.

  2. NETFLIX CUSTOMERS SATISFACTION

    Crosby ?nd Johnson believe th?t the go?l of rel?tionship m?rketing is to build customer loy?lty for the firm. M?ny rese?rchers ?vert th?t ?ssertion. For ex?mple, ? firm th?t does h?ve ?n expert in rel?tionship m?rketing, so the l?tter c?n meet difficulty to rel?te, to coordin?te with customers.

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    2.3.8 Games tickets & hospitality packages The tickets for the Olympic Games are on sale in the direction of the common public in 2011. The tickets are offered to buy from the London 2012 as well as the authorized ticket resale agents who are selected by the LOCOG or else

  2. PEST is a planning tool which is used by a business to evaluate and ...

    at all as they will have less money due to having to pay an increase in VAT on products. This may mean people make their own products as it is cheaper than buying them ready prepared like Ginsters products. This will mean that Ginsters have a decrease in their sales, which will in turn lead to decreased profits.

  1. SWOT and Pestel analysis for Carlton Forum leisure centre

    it has so much potential to be one of the best facilitates as the location, size and space are perfect. 2.1 External analysis 2.2 Pestle analysis The impact that the wider environment has on firms and industries can be significant, which is why it is important that we understand And

  2. Business plan. The business that I am going to produce is a personalised logo ...

    This can cause major difficulties as partners are bound by any commitments made by a single partner, even if they did not agree to it. The legal implications that a sole trader needs is to pay income tax on profit.

  1. Customer Service Analysis Between MacDonald Hotel and Chester Zoo.

    customers will be satisfied with the organisation in this case the zoo and will come back with other friends or family, therefore the Zoo will in increase profits and become more popular. A large part of any travel and tourism operations involve dealing with customers and satisfying their needs in my opinion Chester Zoo did.

  2. Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

    Significant impact on the company's services to choose people's attitudes, opinions and values. For some users, the use of certain services is his personality, individuality, expression. Some of them are very important people. This requirement benefits of tourism enterprises, as the trip is a great opportunity to establish personal and group contacts.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work