• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Domestic tourism is important to the UK because the more people that stay within the country to take their holidays means more money staying within the UK.

Extracts from this document...

Introduction

Unit 3 Assignment 4 Task 1 - P4 Domestic tourism is when people that live in the UK take a break or a holiday within in the UK. Domestic tourism is important to the UK because the more people that stay within the country to take their holidays means more money staying within the UK. According to Star UK, UK residents took 151 million domestic overnight trips in 2005 and they spent �14 billion. The �14 billion that was spent from domestic tourists meant that money stayed within the UK rather than going to other countries outside of the UK. There is a range of different domestic tourism markets, which the travel and tourism industry need to, provide for. These include: educational, families, business and couples. All of these tourism markets are looking for different needs within their holidays. Due to the recent recession more honeymoon couples are taking their honeymoons within the UK as it is cheaper than going abroad. Honeymoon couples will require different needs to general tourists, as they want to make their trip special. Honeymoon couples will be looking for a 4 or 5 star hotel to stay in. they will want to look at what facilities they have such as do they provide champagne on arrival to they have an area to relax in such as a spa and what type of meals do they provide. ...read more.

Middle

If families choose to stay in hotels then they need to look at the facilities that the hotel provides such as entertainment like a swimming pool and meal times and whether they do offers for children. Some hotels do family rooms or interconnecting rooms so families can stay together and not have to move rooms to see one another. Families would also look at the rating of the hotel and perhaps go for a lower 3 star hotel, as it would be cheaper. Task 3 - P4 Inbound tourism is people that come to the UK for holidays or for business. Inbound tourism is important to the UK because it means the country earns more money. If there weren't many inbound tourists then the country would be losing money particularly if British tourists were deciding to take their holidays outside of the UK. There are different customers types that make up the UK inbound travel market these include: educational, families, couples and business. Leisure and business people make up the majority of the UK inbound travel market because the UK has a lot of business opportunities and a lot of attractions for tourists that are seeking leisure destinations. Britain has a website called visit Britain where tourists can enter the site and find out information in their own language. ...read more.

Conclusion

Business people require a lot of different needs compared to leisure tourists. Task 4 - P4 Leisure tourists include families this includes young and teenage children. Families' needs are different to business tourists this is because they have money budgets and have children to occupy. Families won't be able to stay in expensive hotels therefore they are more likely to stay in a caravan or hire a cottage. Wherever a family chooses to stay they will need to take into consideration what the location is. The special events that occur in the UK are likely to attract families they may be interested in festivals such as Glastonbury or they may be interested in going to sporting events like Wimbledon or a football match. There are also a lot of attractions throughout the UK that will attract families such as the theme parks, the zoos, and the beaches. To get to the attractions transport needs to be taken into consideration such as whether the tourists are going hire a car once they arrive, they could also catch a ferry and bring their car with them or they could catch a taxi or bus. The decision on transport needs to be made before the family arrives therefore information on attractions and there locations need to be found out before. This is where the visit Britain website is helpful as it has a wide range of information upon it for tourists to use. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. PEST is a planning tool which is used by a business to evaluate and ...

    product flavours, in the short term Ginsters will be unable to meet this aim as they will have to pay money to be able research into new food flavours and products, and then they will need to spend money to be able to make the new products.

  2. The main purpose of this research is to know and analyze whether the Olympic ...

    information is been provided to the visitors who are trying to come to UK in 2012 in order to watch Olympic Games. 2.3.2 Information about services The audience of the Games may relay on the statements given by the corporate companies involved in the marketing of Olympic Games.

  1. NETFLIX CUSTOMERS SATISFACTION

    Importance of Customer Satisfaction for the Firm The import?nce of customer satisfaction h?s h?d ? long history of deb?te, beginning in ?ncient Rome (Campbell 1999). When consumers ?re not s?tisfied, poor service experience will reduce the potenti?l customer b?se of ?n org?niz?tion ?nd in turn h?s ?nd ?dverse imp?ct on the org?niz?tion's perform?nce.

  2. Business plan. The business that I am going to produce is a personalised logo ...

    the business so the roles are shared may be a great idea. A partnership is where 2 people conjoin together to share decisions within a business or start to work together as joint owners of a business. Having the involvement or a partnership will have great advantages- As there is

  1. SWOT and Pestel analysis for Carlton Forum leisure centre

    it has so much potential to be one of the best facilitates as the location, size and space are perfect. 2.1 External analysis 2.2 Pestle analysis The impact that the wider environment has on firms and industries can be significant, which is why it is important that we understand And

  2. Hilton Hotel and a B&B analysed

    They trade physically and also tend to not have an online presence for trading. This helps these kinds of businesses to save money for fixed costs such as rent and rates. However, they do have to account for depreciation on machinery and the building.

  1. SWOT Analysis for the Mahal Palace Hotel, Mumbai

    An overview of four factors (S, W, O, T) is given below: 1. Strengths: 1. Strengths are the qualities that enable us to accomplish the organizations mission 2. Strengths can be tangible or intangible. 3. Strengths are the beneficial aspects of the organization or the capabilities of an organization which

  2. Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

    New technologies designed and decorated promotional brochures, business cards are attractive to customers, attracting their attention. In addition, the company can create a positive image through TV and radio, the periodical press. Travel agents work facilitates the computer because it is designed to a common database, where you can see

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work