E-Commerce Project for a mail order cosmetics company

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Assim Bhatti 13W

E-Commerce

Mr. Fraser

Introduction

Myself and a group of friends from college have decided to set up a mail order cosmetics company. The company will produce, market and sell its own range of cosmetics aimed at the age group of 18 – 30 for both male and female. Part of my role in this new company is to produce a plan on how a business could introduce E-commerce.

Introduction To E-Commerce

E-Commerce is the exchange of information across electronic networks, at any stage in the supply chain. It can be done within an organisation, between businesses and to businesses to consumers. It can also be carried out between the public and private sectors, whether paid or unpaid. The growth of e-commerce is mainly down to the business opportunities that it can bring to the company.

Why A Business Should Develop E-Commerce

Businesses should develop e commerce in their organisation, as it will have many benefits to the company as a whole. On the other hand, when a company carries out this feature, there are also barriers that they will have to overcome. These are both outlined below.

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Benefits

The benefits that e-commerce will give to the company are stated below:

  • Individual access to customers (this procedure entails the use of COOKIES, this is a profile on the individual that visits a website, this allows the company to work around the needs and requirements of the consumers.
  • Shortening of the supply chain.
  • Possibility of global access to the website.
  • The location of the business will become unimportant to the customer.
  • Reduction in costs, due to removal ...

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