• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

EBusiness - why is it not just another passing management fad?

Extracts from this document...

Introduction

ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Course Code: (e.g. TMAN- - - -) TMAN7012 Course Name: (e.g. Marketing of Technology) Management of e-Business Technology Location where you study: (i.e. Hong Kong, Singapore or Australia) Singapore Title of Assignment: (e.g. Assignment 1) Essay Family name: Ng First name/s: George Your UQ Student Number: S4002252 Your email Address: Just4jcgeorge@yahoo.co.uk Lecturer's name in full: Dr Andrew Brent GRIFFITHS Assignment due date: 12 September 2003 If late, was an extension granted by your lecturer? (Answer yes or no only if this assignment is being submitted after due date) 1500 - 3000 Number of pages including this one: (Please number your pages like this: page 1of 12, page 2 of 12, etc) Introduction At the peak of the tech bubble before March of 2000, IBM was advertising e-everything, putting a .com behind a business and having a web presence seemed an easy and 'fashionable' thing to do and a must have. EBusiness, with its fortunes closely linked to tech stocks that have bottomed out, was an unfortunate victim in a cycle of greed. (Kotler; "Marketing Management", pg 35) ...read more.

Middle

Here governments should also take responsibility by introducing the Internet into all schools, and IT skills training, at an early age, into all national schools' curricula Employees need to be seen in a new light - they need to be seen also as customers, as they are the ones who are employed to communicate with external customers, thus it is essential for companies to overcome any internal resistance to new eBusiness method adoption. � Lack of awareness of potential eBusiness benefits or ' benefits not demonstrated' - In other words, it is difficult for most people, even for those within the IT industry, to keep up with the rapid speed of change, and developments of new technologies. Even at the best of times, people generally dislike change. If people don't understand the benefits of new processes and technologies, then they will not readily adopt new methods no matter how much money a company has spent on them. � Lack of IT skills - There are not enough skilled IT specialists able to keep up the many imposed demands in keeping up with this speed of change. (Charles W. Wessner, 2001) � Concerns over Internet security - Security issues regarding the Internet are still rife, particularly with regards to online payment, however with ...read more.

Conclusion

He contends that "the key question is not whether to deploy Internet - companies have no choice if they want to stay competitive - but how to deploy it". He suggested to gain a competitive advantage businesses needs to build on the proven principles of effective strategy and using the Internet as a complement to not as a replacement of traditional way of competing. He argues that "far from making strategy less important, as some have argued, the Internet actually makes strategy more essential than ever". Conclusion EBusiness is not a fad and continues to evolve in-step with technological advances. Firms have struggled with implementing eBusinesses due to the nature of the change being transformational in the way business was previously thought of. They have been lured by the promises of potential benefits but have not aligned these tools along strategic principles. This position is contrary to Steven's post 196 that eBusiness is not strategic in nature. Firms need to appreciate the obstacles in harnessing real value created by eBusiness through a sustainable model. They also need to look at IT departments in a new way, as revenue generating business units instead of cost centers. Real benefits have been realized by more and more companies in the area of CRM and others too will find their place as well. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    business online

    4 star(s)

    The market environment for both online based companies which compete against each other and customers as there is a wide range of facilities offer when customers shop online is a very competitive but when successful the company doesn't need to consider competition only the growth in the global market and the revenue it could generate.

  2. For my business report I am investigating the Co-op erative society supermarket.

    As a large organisation Co-op has a hierarchical structure the business has a chief executive director, a deputy the management is divided into the various functional areas which each functional area having a manager and deputy who oversee and assist in the carrying out the activities of the business.

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    The system helps to control the movement of stock and the activity of staff. Thus when a person has finished a particular job, the computer decides which would be the most efficient job to allocate next to that person, based on his or her current position in the warehouse.

  2. Access to computing

    Also because the other computer is a dell you will only be able to upgrade the hardware with Dell products which could end up being quite costly in the future as new models are released. The eMachines computer will be easier to upgrade.

  1. Business Internet marketing

    The internet does this buy showing what sort of people are right for the product and who it is designed for. This makes the people, (the costumers) aware of the product and to see if the product is right for them.

  2. Human resources

    Cranfield Survey This survey was carried out in winter of 1989. It was found that 82.7% of owner managers ranked "employing key staff" as either their number 1 or number 2 business problems. The table below gives some demographic information on the people surveyed.

  1. Strategic Management of Ebay

    eBay, working together with banks will provide a network of foreclosed properties for sale to the highest eBay bidder. There will be a guarantee that the properties purchased through eBay have had the titles thoroughly inspected in order to avoid fraudulent activities.

  2. In this assignment I'll be explaining how the government supports the development of e-business, ...

    As you know technology is rapidly evolving and more and more people are using the internet for many different reasons, but shopping Is more common and there is more and more online customers using the internet to shop as it saves time and money.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work