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Effective Business Activity

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Introduction

Effective Business Activity How effective the contrasting businesses activities are, depends on how well they are helping the organisations achieve their stated strategic aims and objectives. Boots The Chemist, Cancer Research and Calderdale Royal Hospital all have different business activities to help them be successful and meet their aims and objectives in different ways. Boots The Chemist aims and objectives are: * Long term aims. To secure market leadership in the UK and overseas and increase the businesses overall sales. This means that the business needs to sell as much products to its consumers as possible to be able to generate more profit, as well as attract more customers to its store rather than its competitors to be able to secure its market place and increase its sales figures. This aim means that the business must consider two major aspects of providing goods and services. 1. The quality of their products and services 2. The price they charge for them Quality good cost more to make and buy. Boots activities are very effective in achieving the businesses long term aims. The activity's of reducing prices on the products that the business offers and spending more on advertising and promotion has attract potential customers to the store that will purchases their products. Offering additional services to its customers is another activity that separates the business from its competitors and makes it a better choice to shop at. Simply because it offers more variety than other health and beauty stores. All these activities help to improve sales because they make Boots more appealing to consumers as it has more chance of offering what its consumers wants than its competitors, because it has more departments and services in one place. This has lead to more customers going into Boots stores, because it offers what they want, which has meant the business having a better chance of the consumer purchasing products or using the services that are available to them. ...read more.

Middle

To do this the business needs to work with the public to raise as much surplus as possible to help find a cure. The business sets up fund and campaigns for different aspects of cancer. For example Reduce the Risk campaign is a five year campaign run by Cancer Research UK, to help raise public awareness of how to decrease the chances of getting cancer. Sponsored walks and runs to help raise funds for cancer research. These are just some of the charitys activitys that is very effective in achieving the businesses short term objective of working in partnership with others to achieve the greatest impact in the global fight against cancer. It dose this by bringing people together across the world to help the cause to be a succes. As well as each individual making new friends with people who have been effected by the disease in some way and building on how strong the camaign is. By attracting new members each day across the world to come to gether to fight the disease by raising money for research, will mean that Cancer Research is working with the public to support the charity. Also because more campaigners are joining every day to support the fight agains cancer, will increase the impact it will have world wide as it will show how importaint the issue is to so many lives. Each campaign brings a better chance of fighting cancer has it makes people more aware of the disease as well as raising more money towards the research. The statistics below show that the work cancer research have done has had an major effect in every aspect of cancer and have made a differrents in fighting the diseas.The overall rate of death from cancer in the UK has falled by 11% in the last ten years. More than eight out of ten women diagnosed with breast cancer have survived for at least 5 years, and more than 6 out of 10 now survive for at least 20 years. ...read more.

Conclusion

This will prevent bugs and disease being spread around the hospital as doctors and nurses can quickly decontaminate their hands before and after they have been seen to. One of Calderdale hospitals activities is generally visiting patients for routine check ups to cut the hospitals waiting hours down, this activity helps the hospital in the short run as it means nurses visiting patients instead of them visiting the hospital. So their will be a smaller waiting list so a shorter time to wait to be seen. As well as this activity the hospital sets its self targets to be achieved within a certain amount of time in each department. To help achieve its aims and objectives. The evidence suggest that the hospital is achieving its objective of Provide a better service by cutting waiting hours down so more patients can be seen and dealt with faster and more effectively. The below information is the targets that the hospital set them self to improve performance in all areas. The colours are keyed in the box on the left. The hospitals activity that effectively helps achieve the objective to break even by using the income as effectively as possible, Is the hospital setting up its own charitable funds to help the hospital survive financially. Each year the trust receives hundreds of thousands of donations and legacies from grateful patients and families, as well many other fundraisers for the charity. The total income for 2005/6 amounted to �842,000. This helps to spread the cost of the overall income of the hospital over each department as equally as possible, increasing for need for that department. Some examples of the hospital charitable funds are for: Medical equipment, the improvements to the chapel of rest at the hospital, training courses for nurses and staff. This activity is very effective in helping the hospital survive by breakeven as it provides enough income each year to pay for the costs of the Hospital and other expenses. The hospitals financial performance targets: The results: ...read more.

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