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Electronic and non-electronic methods for communicating business information

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Electronic and non-electronic methods for communicating business information I am going to outline the different types of electronic and non-electronic methods of communicating business information, using examples for different types of audience. Age and Attention Span The majority of younger people can not concentrate for a long time compared to older or more educated people who can focus or listen for a longer period of time. Younger people respond more to videos, images and PowerPoint presentations, whereas older people might prefer to read reports etc. Age, gender and ethnicity Interacting with the audience by reflecting on their ethnic background, gender, interests and their experiences is an effective way to illustrate your explanations. Special needs of audience Accessibility Large fonts in leaflets, PowerPoint presentations etc should be used for people who are partially sighted. In relation to visually impaired people, colours like green and yellow should be avoided. People who have a hearing disability should be sat at the front of the audience, so it is easier for them to lip read the person or people who are speaking. Some people who have mobility problems, such as wheel chairs need to have enough space for ease of access; therefore chairs along the side should be removed. Finally audios should be played for people who are visually impaired or blind. ...read more.


Mobile Phones This communication is available on the move. This method can be used to send a text message to the customer to remind them about there next payment. For example a customer might receive a text to remind them that they need to pay for the next monthly bill for their recently purchased contract phone. A mobile phone is an ideal method for a business as it is easy to communicate. If somebody is busy on the phone then they can contact them by sending a text message and the message will be received as soon as the other person has finished on the phone. They can also contact customers or their boss if they are running late for a business meeting etc. WAP (Wireless Application Protocol) this technology is used by portable communication devices. This method can be used to purchase good. An example of this could be a customer that wants to purchase a product but does not have enough time to visit the store, they could instead, go on to the internet and visit the businesses website and purchase the desired topic online. WAP is ideal because it is convenient and is always available. Also the user's location can decide what can be sent to them. ...read more.


Letter an old fashioned written document which is usually formally structured and does not contain slang words or abbreviations. Mostly used for external communication. A letter can be sent from a business to a customer to inform and ask them about a new credit card that has come out. The business will ask the customers if they want to purchase the credit card or not. It is an ideal method as this can be sent to anyone, anywhere. This method shows the recipient that you have took time and cared enough to write a letter. When a letter is received it doesn't come in to the category of junk mail. Letters can be kept for future reference and referred to if needed. Flow charts this method is good for illustrating a process that takes a number of logical steps and requires decisions to be taken along the way. Businesses use flow charts to see how well the business is doing. The flow chart will allow the business to understand what they are doing wrong and therefore they can amend and improve where needed. This method is suitable as it is easy to understand. It provides diagrams instead of writing because they show a logical order of what is happening. This can go into detail, to reveal problems and therefore be analysed. ...read more.

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