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Employer Branding. Direct TV is effective in their website by organizing their information as an employer in a direct way

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Introduction

The branding of a company is one that allows for explanation of how the company functions from an image. In identifying how the organization and images are presented, it is easy to see how the company's internal structure works in function with the external structure. The company that was reviewed in order to identify these ideals was Direct TV. Through examining its website, and comparing to other websites, it can be seen where the strengths are for the company. Direct TV is effective in their website by organizing their information as an employer in a direct way. The first thing that is seen is in the upper left hand corner, where the logo is located for direct TV. Underneath this, there is a menu. The center of the website also draws attention as it provides images that stand out of HBO and CineMax. The company then has different package deals organized; all arranged by price and quality of what is received for the company. When scrolling down, one sees a picture of a group of youth, all from the new show Entourage. On the side, the company has Internet deals that are a part of the package offered by the company. ...read more.

Middle

Direct TV also focuses on career opportunities by location. This provides one who is potentially looking to be in this market with information that will give them a long term solution to all of the locations, with general information on employment. If one is more interested in the overall functioning of the company, there is also general information on the organization of the company. By looking into the mission, vision and objectives of the company, one can see where the organization is. The company's organization with the details that are provided can help to explain what the employees will be focusing on. Beyond this, there can be explanations of where the company is going by looking into the press room as well as the community activities that have been provided. These all show the benefits and the downfalls of the company. The career opportunities available are also linked to a commercial advertisement for those who have seen the benefits of becoming a cable installer. This is the direct target that the company is continuously looking to expand, with other job opportunities, such as help centers, becoming secondary. ...read more.

Conclusion

If one wants an HR career, they click on one specific area. If they are interested in other career opportunities, they move to a different link, which explains what is needed and provides an application. There is also a link to Echo Star, which is the main employer for satellite TVs. By explaining these three different areas and making the careers area, as well as the other areas clearer and more appealing, it allows one to be drawn towards the company more. Beyond this, there is also a side menu which has more explanations, including a diversity statement, locations, recruiting programs and career opportunities. If one wants more depth to the company, they can have options that are organized next to the company (Dish Network Careers, 2007). The idea of employer branding is located in the image that is presented by both companies. The more organization that is available, as well as the way in which the pages are presented and divided shows the general atmosphere of the organization and how it functions. Through Direct TV, it can be seen where the priorities are for both companies and it shows how the organization links to what is offered from the company. The focus of image and the overall presentation of a company provide insight into employer relationships with both customers and with employees. ...read more.

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