• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Enterprise at coca cola

Extracts from this document...

Introduction

Task 4: Enterprise is a set of characteristics to start up a business or a project. They come under 5 categories: Self-confidence and motivation, risk taking, identifying and exploiting marketing opportunities, ability to innovate and ability to build teams and inspire. The people who carry out enterprise are called entrepreneurs. Enterprising behaviour is when someone demonstrated these skills for example someone who is able to be innovative. Enterprise is a key factor that helps contribute to the success of Coca Cola. In order to carry out their enterprise skills, they have to be able to do the following things: Self-confidence and motivation: Being self confidence is a key factor that helps motivate Coca Cola to achieve their objectives. An example of how Coca Cola have self confidence is by being the market leaders in soft drinks ahead of its competitors Pepsi, Lucozade, 7up etc. This has motivated their employees to work harder as they want Coca Cola to continue to be the market leaders. However Coca Cola are not the market leaders in all segments for example in the energy sector, Red Bull is the market leader. This has lead Coca Cola to carry out research and develop their products to achieve this title. This has affected the people objective as they're providing a better workplace for their employees to work ion. ...read more.

Middle

It is now called 'Coke Classic' This has affected Coca Cola's portfolio objective as they're providing a new product to their customers; widening their portfolio. However not Coca Cola's entire risk taking has lead to a profit. For example, Coca Cola had introduced Dasani Water. This was steadily making sales when researchers found in had contained bromide - a substance found in tap water. This led the researchers to believe the product was just tap water and as a result, the product has to be removed from the UK. This has affected their profit objective as the launching of the Dasani Water has caused Coca Cola to lose money due to it being withdrawn from some countries and people not buying it other countries due to its bad reputation. Identifying and exploiting marketing opportunities: Being able to identify and exploit marketing opportunities is an important skill for a business in order to be successful. An example of how Coca Cola have exploited a marketing opportunity is when the new film 'James Bond Quantum of Solace' released. The movie had made �11.4 million on its opening weekend of release and took more than �50 million at the British Box Office. Coca Cola had taken advantage of this by releasing the limited edition Coca Cola packaging based on the film. ...read more.

Conclusion

This was used to attract football fans from all around the world to buy their product. This worked because Coca Cola is a typical sports drink. Coca Cola have also introduced different coloured bottles to resemble the flavour of the drink. For example Coca Cola had made an orange bottle to resemble the Coca Cola orange flavour. This was used so that their customer could easily recognise what flavour the drink was without going up to it and reading it. Coca Cola have also introduced a few limited edition products for example Coca Cola Vanilla and Coca Cola with lime. These were used to widen their portfolio to their customers who enjoy the taste of coke. Being able to be innovative has affected their portfolio objective as they're providing more brands and beverage to their customers. It has also affected their profit objective as these promotions have meant more people have bought their products. Ability to build teams and inspire In order to get things done, the employees at Coca Cola have to work as a team. Being the market leaders in the soft drink market has meant the employees at Coca Cola have to work as a team to generate ideas and to carry out research. Inspiring the employees to work as a team has helped to motivate them which means they can get things done faster. This has affected their people objective as their employees are working as a team. They are also providing their employees with a great place to work in. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 9: Marketing Strategy

    This makes Fabulous Frostings a cash cow. I am sure that with a lack of nearby competition my business will be able to hold a high market share. Positioning Maps Positioning maps are geographical representations of a business's position in a market, this is according to specific customer benefits.

  2. Investigating Internet Marketing

    Information about products is just not clear but also up-to-date on online retailers and certainly the information provided is unique comparing to physical stores. Special offers exclusive to the online website Many online retailers have special offers on their website that are not available at a physical store.

  1. How Evans Enterprise party and wedding planners could use IT to help manage their ...

    She decided to start up her own business and become self-employed organising and hosting children's parties, as she had extensive personal and professional experience at being highly organised and capable she was confident she could make this work. Elizabeth began renting the local church hall to host the parties in,

  2. Coca Cola Evaluation

    One way in which Coca Cola have met their profit objective is through the continuous successful promotions. Having a wide range of promotion has helped them to attract customers to their products. Promotion is a way of Coca Cola advertising their products, but like every promotion, it will cost them money to start up.

  1. I am going to carry out an investigation into S Parton Construction Ltd. I ...

    It could also give the business a good reputation if the customers are happy with the quality of work then it may end up towards being one of the leading businesses in the area. As a result the business may get more work and S Parton can afford to offer higher prices.

  2. NETFLIX CUSTOMERS SATISFACTION

    be me?sured by the degree of satisfaction of its perform?nce by its intern?l customers (role set members). When members of intern?l org?niz?tion?l units s?tisfy the needs of their unit's intern?l customers, they ?lso ?re en?bling their intern?l customers to perform their t?sks.

  1. unit 12.3 coca cola

    The total West European Soft Drinks & Juices Market was worth Euros 69.6 billion in 2005 and the Top-10 West European companies supplied 48.0% of this market. This total market is forecast to grow at an average annual real 2.16% during the 2005 - 2010 period.

  2. Financial Feasibility of Opening A Business

    Basically it is like a guide to new business owners planning to start up a business, even giving helpful websites that you can buy supplies e.t.c off. 3. To conduct further primary research into the demand for a venue where people can watch sporting events, either for private functions or for public viewing.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work