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Entrepreneurship in the Castle Hotel - An empirical analysis of a local entrepreneurial management

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Introduction

Department of Entrepreneurial Management Entrepreneurship in the Castle Hotel An empirical analysis of a local entrepreneurial management 25/03/2004 1.0 Executive Summary..........................................................................2 2.0 Methodology: .................................................................................2 3.0 The organisational structure of the Castle hotel.......................................2 4.0 History of the Castle hotel and its business partners..................................3 5.0 Characteristics of the entrepreneur in the Castle hotel...............................3 6.0 Evaluation: ....................................................................................4 7.0 Conclusion: ....................................................................................5 8.0 Reference: ......................................................................................6 1.0 Executive Summary: The Castle Hotel is a local small family business located in Lampeter, Ceredigion. It provides fine ales, local Welsh food, and accommodation for customers. The hotel now has been controlled by the Johns family, who moved to Lampeter in 2000. In this report, the author describes the organisational structure, history, daily business, and entrepreneurial characteristics of the Castle hotel. The relationships between Castle hotel and its supporters are provided as well. On the basic empirical investigation, an analysis of the entrepreneurial behaviour in Castle hotel is presented. The author demonstrates two evaluations, which illustrate two different analyses in terms of diverse criteria. 2.0 Methodology: The author is of a staff member of the Lampeter Castle hotel. She started working from December, 2003. The author participated into the daily business and watched most of the procedures of the transactions. Observation was a main research method adopted for this case study. It helped the author gather much accurate information about how the Castle hotel actually operates, particularly about processes. Meanwhile, communication and discussion were adopted. ...read more.

Middle

According to Landau's classification of entrepreneurial types (1982), John and his family are classified as a consolidator. They developed a venture based on low levels of both innovation and risks. The John's family in that it is really, at best, a marginal improvement on what existing players are doing. Though risks are low, so too must be expected returns. 6.0 Evaluation: In this section, the article gives the analysis of entrepreneurial characteristics: risk-taking, proactive, innovative, self-motivated, competitive, and money-oriented. Risk-taking: In 2000, John decided to take up Castle hotel; as he said: 'I really want to be a perfect entrepreneur in middle Wales and expand my business in a new area.' His family strongly supported him and they all moved to Lampeter to start a new business. John could easily manage the former hotel and made profit. But he sold that old one and applied for the Castle hotel from the franchisor three years ago. It is obviously that he should face many circumstances those haven't happened to him before. He hoped to expand, which indicated that he was not satisfied with the current situation and hoped to make progress. Actually, entrepreneurship is the process of creating something new and assuming the risks.3 So, he took the risk at that time. Proactive: There is a lack of efficient human resource management in the daily business, as well as forecasting. He often makes redundant staff arrangement on quiet nights but to deal plenty with busy time. ...read more.

Conclusion

8.0 Reference: [1] Charles R. Greer, Strategic human resource management: A General Managerial Approach, 2nd Edition, Texas Christian University, Prentice Hall, 2001 [2] http://www.aber.ac.uk/~dcswww/Telematics/leader_ii/commerce/lampeter/list/castle.html [3] Tulgan, Bruce, Managing generation X: how to bring out the best in young talent, Santa Monica, Calif: Merritt Publishing, 1995 [4] http://www.hotels-and-discounts.com/ [5] Philip A. Wickham, Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management, 2nd Edition, 2001 [6] Jim Stewart, Employee Development Practice, Nottingham Business School, Financial Times, Prentice Hall, 1999 [7] http://www.cityspecialwaste.co.uk/press/home_press_2001_10_brainsclock.html [8] http://www.castlesontheweb.com/ [9] Robert D. Hisrich, Michael P. Peters, Entrepreneurship, 4th edition, 1998 [10] Richard W. Scholl, Motivation Inducement Model, Source: Leonard, N.H et al, A Self concept-based Model of Work Motivation, Proceedings of the Academy of Management Annual Meeting, Vancouver, B.C. [11] Porter, M E (1985), Competitive Advantage, The Free Press, New York [12] Neil M. Kay, The Innovating Firm: A behavioural Theory of Corporate R &D, 1979 1 Boston Matrix Introduction, http://www.ecommerce-now.com/images/ecommerce-now/Boston%20Matrix.htm 2 The webpage of Castle Hotel, http://www.pub-explorer.com/olpg/the-castle-hotel/landelo/index.htm 3 Robert D. Hisrich, Michael P. Peters, Entrepreneurship, 4th edition, 1998, P.9 4 Neil M. Kay, The Innovating Firm: A behavioural Theory of Corporate R &D, 1979, P. 10 5 Robert D. Hisrich, Michael P. Peters, Entrepreneurship, 4th edition, 1998, P. 74 6 Landau's classification of entrepreneurial types (1982), which is stated by Wickham, Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management, 2001, 7 Porter, M E (1985), Competitive Advantage, The Free Press, New York 8 Philip A. Wickham, Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management, 2nd Edition, 2001, P. 51 ?? ?? ?? ?? 1 ...read more.

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