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Establishing customer service. I am going to explain how various businesses value their customers and build their loyalty, and how I can relate that to my Middle Eastern Buffet,

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Introduction

I am going to explain how various businesses value their customers and build their loyalty, and how I can relate that to my Middle Eastern Buffet, the following methods are how I am going to carry the process out: * Taking Care over detail. * Enabling customers to build association with a brand. * Becoming a trusted advisor. * Exceeding the expectations of customers. * Guaranteeing 100% satisfaction. * Acting on complaints, ideas and suggestions. * Promoting employee "buy in". Taking Care over detail: Taking care over detail is the first stage in ensuring that everything about the product or service that the company/business is providing is offered up to a standard. There is nothing worse than a customer purchasing a product or using a service and finding out that the product is "missing a piece" or that the service is not performed to a certain standard or even worse that the service does not work. For example, a customer can walk into HSBC bank and experience that the "statement machines" are not working and that there is not a member of staff on the shop floor that can assist the customer on what to do next. ...read more.

Middle

For example, if a certain company makes a promise to a customer that their product will be delivered on a special set date and time, then the company needs to make sure that the product is delivered on that date and the specific time. Exceeding the expectations of customers: In order for a company to remain one step ahead of its competitors a business does not just need an excellent product/service which will establish itself as a brand in its own right. It needs to ensure that it exceeds its customers' expectations by supplying them with 100 per cent satisfaction every time they purchase the product or service. In a rush to develop brand identity an enterprise can forget that the largest and most important part of delivering a service is the interaction the customer has with the enterprise. Firsthand experience will strongly influence consumers' repurchase decisions. Banking customers are more likely to return by a ratio of 10 to 20 times if the business has outstanding employees/staff. ...read more.

Conclusion

Customers often have very good ideas and suggestions about how a business could develop its products or services or improve its provision of customer service. It is always useful to allow people to offer their ideas which could in turn act as feedback to improve the product/services. Promoting employee "buy in": The most important ambassadors of any business are the employees. They are the people on the "cliff edge". They deal with the public on a one to one basis. If employees are lethargic and lack interest it will not encourage customers to purchase the company's products or use their services or return in the near future. This could then affect the recommendations aspect and the increase in income and profits. By Companies offering their employees with fair wages and good working conditions, then a business is more likely to encourage their employees to become more enthusiastic about the business they are working for because they are more motivated and satisfied. If employees are not satisfied, then there is no way that they can satisfy the needs of their customers. ?? ?? ?? ?? ...read more.

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