• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluate the effectiveness of the business activities in both Sainsbury's and GE Lighting.

Extracts from this document...


Task 5 For this task, I am required to evaluate the effectiveness of the business activities in both Sainsbury's and GE Lighting. I will then make a link stating how these activities are connected with the aims and objectives of the companies along with their relative significance. Firstly it is important to note that business activities are the services that companies provide whether it is to consumers or to other companies. These activities that Sainsbury's and GE Lighting provide will steer them one step closer in achieving their aims and objectives. Aims and objectives serve as signposts from which strategic plans are established. These objectives provide direction for all phases of the company and serve as major standards in evaluating performance. Objectives are targets that need to be need achieved in order for a company to progress onto fulfilling their aims. Companies cannot achieve these unless they are providing good services. Sainsbury's The activities that Sainsbury's provide are as follows: * Sainsbury's Supermarkets; * Sainsbury's Bank; * Shaw's Supermarkets; * JS Development; * & Sainsbury's Property Development. The generic aims and objectives of Sainsbury's are as follows: * Achieving Profit * Increasing/Maximising Sales * Increase Market Share * Expand/Growth through Penetrating new markets * To Manufacture/Sell Superlative Components/Goods and Services * To offer a highly Competitive and Quality Assured Service to the Consumer/ Retailing Chain * To Increase/Solidify Upon User/Customer Perceptions How the Activities Sainsbury's Provide help them achieve their Aims/Objectives I will now evaluate how Sainsbury's activities are connected with their aims and objectives and analyse whether the activities are raising the performance of the company. ...read more.


In addition, bar charts, information from each Sainsbury's directors, annual reports will be utilised upon too. Sainsbury's Performance The results for Sainsbury's shows that good progress has been completed in more challenging and demanding market conditions. As you can see, the bar chart on the left hand side illustrates that Sainsbury's on behalf of all of their subsidiary companies have improved their operating profitability levels greatly because from the years 1999 to 2000, the plc lost a lot of operating profit as their profits depreciated by �123 million from �730 million to �607 million. But since then Sainsbury's group profit levels have taken a turn for the good as they started to grow up until 2003 where the profit level has risen to a massive �752 million which has been their best ever operating profitability levels. �752 million pounds has shown to be a large improvement on Sainsbury's group underlying profits since 2002 has they have shown an improvement of �73 million pounds. The bar chart on the left demonstrates that Sainsbury's Supermarkets have started to increase their profits once again as by 2003 profits had increased from �505 million to �572 million which shows an increase in �67 million. However having said the graph also acts as an indication that shows Sainsbury's are still not quite performing as they should be because in 1999 their year finishing profits were a substantial �671million which was almost �100 million more, �99 million to be precise. Sainsbury's Supermarkets The table here shows that Sainsbury's have become more cost cutting effective by employing more part-time workers. ...read more.


If these objectives are met then it could result in an increase of their sales as people's belief's about the company will have risen and help GE lighting accomplish the aim of generating more profit, growth and maximise sales too. As a conclusion, it can be said that the contribution of activities that both GE Lighting and Sainsbury's provide are of great importance in the quest to achieve their respective aims and objectives. Activities in businesses regardless of what they provide will contribute towards their goal of achieving a certain corporate/strategic aim such as growth and increase in sales and profit because without them, there is no incremental contribution. TQM plays a pivotal part in GE lighting's success, year on year they can strive to make their operations more streamlined and efficient. TQM enables GE lighting to tangibly identify and measure the effective of their operations. The more efficient GE Lighting become, the greater the chances of them increasing in the likelihood of achieving their aims and objectives because there will be less flaws in the manufacturing stages of their production. If there are minimal errors identified, quality is improved. Quality is the key and everything that GE Lighting and Sainsbury's strive for because they know that if they enhance products and introduce more activities, it will help them achieve all their objectives. Without profit a business will be unable to modernise themselves, reward shareholders, install new and innovative technologies nor justify some sort of investment. Without quality in products, an organisation cannot increase perceptions, gain loyalty thus hindering them to achieve the objective of increasing in sales and trying to grow. 1 https://secure.gelightnet.com/eu/specoem/highlights/index.html 2 www.bbc.co.uk 3 http://www.lmu.ac.uk/lis/imgtserv/tools/ Amish Patel ITB Peter Eskesen ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Introduction to Tesco

    a result of our customer focused strategy: our market share is now over 16.5%. This is how we compare with our competitors (based on IGD data) In total Tesco have 1,023 stores in ten countries. As of August 2002 Tesco had the following stores.

  2. Btec National Business Level 3 Year 1 - Exploring Business Activity

    If they are selling more than their rivals are, they could set themselves the aim of retaining market leadership. If their customers are pleased then they can focus on customer pleasing to beat competitors. For example, if interest rates are high they know that costs are likely to rise if they have borrowed money.

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    even make the chocolate in the UK and then sell in other countries possibly even the countries where the raw material was sourced from. A multinational company owns at least 50% of shares in at least one other business abroad and the overseas business that is part or fully owned is then called a subsidiary.

  2. For my portfolio, I was asked to do an assignment on two businesses. I ...

    because the government is totally reliable on the taxes and revenue so they can invest in schools, college and improve many services in the country. Tesco pay more than 300 millions in a year. Government want Tesco to open more stores so they can provide more jobs in Britain so

  1. Introduction to J Sainsbury plc

    1.2.1 A description and explanation of the objectives of the business. (E2) Sainsbury's Objectives Sainsbury's exist to provide goods and services. Whether Sainsbury's aim to make a profit or not, have to make products and provide services that satisfy customers' wants or needs.

  2. Outline key features of legislation and regulation on health and safety as applied to ...

    * Safety foot wear must be worn at all times while risk to feet exists. * To use correctly and maintain in serviceable condition, all personal protective clothing and equipment supplied by the company in the appropriate circumstances. * To be responsible for the security and storage of all personal

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    of ordering from their phone (tesco?s customers can also do this online) and have their goods delivered to their home. Another example of this would be the self-checkout service ? this service is modern and innovative because cutomers can checkout quickly as theyre doing it themselves and it saves them

  2. D2: Analyse the importance of legislative and regulatory controls on food retailers

    A customer has described her horror at finding mouldy food, congealed fat and stagnant water on the shelves of a Tesco superstore. When Sylvia Tyler noticed the filth, which sat alongside dozens of fresh food items, she complained to store bosses - but they told her the area was 'difficult to clean?.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work