• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluate the external corporate communications of Asda and Tesco.

Extracts from this document...

Introduction

On evaluating Asda and Tesco and comparing and contrasting the two organisations on their corporate communication with their customers and the differences in the how the two organisations communicate with their audience and which organisations corporate communications is most effective. 1. Advertising ? This is a form of promotion where a business will advertise to let people know about their product whether it is on TV, leaflet or email. This form of corporate communication is directed at customers or potential customers. Advertising can be used to show promotional offers or new products and even when a company is introducing a new service. So if Asda and Tesco?s advertise would be to promote their products, introduce a new service, and to pro+mote new offers. These are leaflets form the two organisations Tesco and Asda. They are very similar in how the two organisations have set them out in due to them being similar businesses and more or less providing the same service as each other they are similar in design. The purpose and audience of both the leaflets is the same in the way that they are promoting new offers that they have but the products that they are offering may differ the audience slightly because Asda have alcohol which under 18s can?t buy. ...read more.

Middle

The style of the Asda is simple whereas the Tesco one looks completed by having irrelevant images and not picture/animation of actual salt. The layout is better on the Asda one because it is less clustered unlike the Tesco one. 1. Livery on vehicles ? The liver on a vehicle of company represents the whole company and if that person has not seen the company their first impression will be on the livery alone so it needs to be effective. It is clear to see who the vans belong due to both of them using their corporate colours and both are very bright and the structure of both of them is organised and neither are clustered and completely un-readable. The purpose and the audience of this is really anybody standing around they instantly know who the vans belong to and which company they are for. The designs meet the purpose which to allow people to know that they deliver to your home and that is what it says on the van. The format on the Tesco one is better because if the van is moving people are still able to read that and the Asda one people cannot that easily read it. ...read more.

Conclusion

Asda sponsored the Paralympics which is a worldwide event however they are a national business however this generated a lot business for Asda due to the fact that they are sponsoring an even of its nature. This meant on promotional material for the Paralympics Asda logo would appear and millions of viewers would see it. Tesco did not due such a big event so their sponsorship would not have been as effective Asda because the event they sponsored was a nation even called Race For Life which still is a good way to promote their business, but is not as effective the Asda sponsorship. In conclusion in some aspects Tesco is better but in others Asda is better. Asda Celebrity endorsement/marketing department is better due to the fact that they have had more recognisable celebrities and their Digital/TV advertisements are more effective, their packaging was more effective and there sponsorship would have been more effective. They need to improve on these categories so their corporate communication is as effective as it can be. Tesco is better in the mission statement due to the fact that it is more concise therefore it is more effective and efficient, their logo is better due to being in block letter and the livery on their vehicle was better because it was much simpler. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Aims of tesco

    5 star(s)

    This is how it became the anchor tenant in the local shopping centre in Monaghan. Tesco support local growers and buys directly from manufacturers in Ireland wherever possible. For example they buy potatoes from local producers in Monaghan. It has become a very good employer and contributes to fundraising and supports organisations such as Rehab.

  2. Unit 9: Marketing Strategy

    Can the Marketing Objectives be met? Due to the research I have conducted, I can now make an informed judgement as to whether my marketing objectives can be met. Below are the four marketing objectives I listed earlier and why I believe they can or cannot be met.

  1. Infosys and Corporate Social Responsibility in India

    Community Development Unlike the education schemes already mentioned, community development initiatives do not at first seem the best fit with the company's existing activities. However, Infosys has done its share of work in this domain too and while most of it has been in the vicinity of its offices, there

  2. Evaluation of types of business communications with examples from Bernard Matthews, Vodaphone and Primark.

    This is because reputation is one of the main factors which decide the success of a business, and if the businesses' reputation goes down, like it did due to the bad press, then the company could be at risk of making losses and eventually going bankrupt.

  1. NETFLIX CUSTOMERS SATISFACTION

    series of use situ?tion experiences. Satisfaction is therefore rel?ted to customer v?lue. Customer v?lue (or client's v?lue) is ? perception of wh?t ? customer w?nts to ?ccomplish with ? help of ? service, in order to re?ch ? desired go?l.

  2. The main purpose of this research is to know and analyze whether the Olympic ...

    * The position of the Games must be in the process without suggestions and proves that the business is not associated with the Games. * The business should not make use of the London 2012 Protected marks. * The business should not give any publicity, promotions, advertisements, products, special offer, websites or making use of any other promotional media.

  1. PEST is a planning tool which is used by a business to evaluate and ...

    set a temperature of 40�F or colder otherwise they could be at risk from harming their customers and having to have a product recall so they harm the least amount of customers as possible. There are two different types of bacteria that affect refrigerated meat these are pathogenic bacteria, this

  2. Chick-fil-A corporate strategy

    This was also done out of consideration for employees, giving them a day of rest to spend with their family and to worship if they choose to do so. Today, Truett Cathy?s two sons, Dan and Bubba serve as COO and Senior Vice President, respectively with their father, now 90 years old, still as CEO.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work