• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluating My Experience of a Service Encounter Buying Perfume

Extracts from this document...

Introduction

´╗┐Service Encounter Your Name: Shahin Azizov Journal Entry: # 5 Name of Firm: Ideal perfumery and cosmetics Type of Service: perfumery Date of Encounter: March 2010 Time Encounter Occurred: What specific circumstances led to this encounter? It was March 8 eve, so I wanted to buy some perfumery for my dear ones to congratulate them. I would always buy perfumery from one of the stores of Ideal perfumery and cosmetics store chain. However, the store that I went this time did not satisfy me. Exactly what did the firm/employee say or do? ...read more.

Middle

She began to laugh and blamed me: ?If you did not have enough money you should not have come here. These products are for the people who can really buy them?. I did not know what to do, because I was too embarrassed. How would you rate your level of satisfaction with this encounter? (Circle the most appropriate number.) (1) 2 3 4 5 6 7 extremely extremely dissatisfied satisfied What exactly made you feel that way? First, sellers did not show me individual attention and caring. They were not willing to help me in choosing a good and right perfume. Additionally, they were not courteous enough. ...read more.

Conclusion

If I had complained about the shop-assistances the responsible managers would have done anything to satisfy me. I think this pure service was mostly responsibility of the sellers. ─░ will continue to buy from this firm, but not in that store. What could the employee/firm have done to make you happier with the encounter? It would be better if the firm chose better sellers for this store. The sellers who can really care about customers, approach them individually, and show them courtesy. How likely is it that you will go back to this service firm? 1 2 3 (4) 5 6 7 extremely extremely unlikely likely ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Applied Business Studies

    The difference would be that in Blackpool, people are used to spending money on the arcades and on the rides, but in Chester, everyone are used to spending money in the fashion stores. The area in which I have chosen to set up my business is in Flint.

  2. Opening a sandwich shop in huddersfield

    This would be very beneficial as the savings could help the business. I thought doing a sandwich shop is simple and so would help me as there are not many complications to base my coursework on. I work in a restaurant and have a good idea of food and how its ordered and lead and delivery times etc.

  1. Business Enterprise unit 5

    The adavantage of opening a restaurant is that I can divesify into other food markets for example my restaurant can offer indian and chinese food, I can offer a wide range of dishes, as the business will be a sole trader I will be able to keep all the profits.

  2. effective customer service

    With this form of communication, it enables the reader to re-read the letter or report etc as many times to clarify, providing the appropriate feedback. Written communication may also enhance customer satisfaction, improves the businesses efficiency, and also enhances the image of the business with the community and the industry.

  1. Consumer Decision Making Process for Purchasing Property in Spain

    hunting abroad, as they take advantage of profits made from the property boom in the UK (Euro Tunnel, 2003). Spain is the number one destination for Britons who want to buy a second home abroad. Moneynetinternational, a financial website, states a quarter of the applications it receives for international mortgages are for properties in Spain.

  2. customers service at holmes place plc

    swimming pool, large mixed sauna and hydrotherapy spa, male and female only steam rooms, luxury changing facilities, 2 large Aerobic studios with over 70 free classes every week, RPM cycle studio with 30 bikes, Pilates studio, members. Holmes Place offers an invigorating range of services and facilities, designed to keep people busy whatever their fitness level.

  1. SunCity - developing marketing strategy for problem

    decide whether they have or will affect or make a difference to the problem. Price- the prices of a business drastically affect the types of customers they will attract, I will research the prices of Sun City's products/services and compare them to other companies in the same field, e.g.

  2. What is customer service?

    The way is works out is that points will equal to money or air miles. They can also provide varies different forms of payment methods this will please the customers because then he or she does not need to go to the cash point to withdraw money.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work