Evaluating My Experience of a Service Encounter Buying Perfume
Service Encounter
Your Name: Shahin Azizov Journal Entry: # 5
Name of Firm: Ideal perfumery and cosmetics Type of Service: perfumery
Date of Encounter: March 2010 Time Encounter Occurred:
What specific circumstances led to this encounter?
It was March 8 eve, so I wanted to buy some perfumery for my dear ones to congratulate them. I would always buy perfumery from one of the stores of Ideal perfumery and cosmetics store chain. However, the store that I went this time did not satisfy me.
Exactly what did the firm/employee say or do?
Sales-girls at the store were not willing to help me to choose a good perfume. I found them talking and ignoring me. When I asked them to help me to give a right decision about my purchase, they acted as if I was bothering them. Having chosen several perfumes I realized that I had not enough money to pay for them. Therefore, I asked the sales-girl to change some of them with lower cost ones. It was the worst part of my purchase. She began to laugh and blamed me: “If you did not have enough money you should not have come here. These products are for the people who can really buy them”. I did not know what to do, because I was too embarrassed.