Evaluating My Experience of a Service Encounter Buying Perfume

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Service Encounter

Your Name:  Shahin Azizov                                                      Journal Entry: # 5

Name of Firm: Ideal perfumery and cosmetics                      Type of Service: perfumery

Date of Encounter: March 2010                                                     Time Encounter Occurred:

What specific circumstances led to this encounter?

It was March 8 eve, so I wanted to buy some perfumery for my dear ones to congratulate them. I would always buy perfumery from one of the stores of Ideal perfumery and cosmetics store chain. However, the store that I went this time did not satisfy me.

Exactly what did the firm/employee say or do?

Sales-girls at the store were not willing to help me to choose a good perfume. I found them talking and ignoring me. When I asked them to help me to give a right decision about my purchase, they acted as if I was bothering them. Having chosen several perfumes I realized that I had not enough money to pay for them. Therefore, I asked the sales-girl to change some of them with lower cost ones. It was the worst part of my purchase. She began to laugh and blamed me: “If you did not have enough money you should not have come here. These products are for the people who can really buy them”. I did not know what to do, because I was too embarrassed.

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How would you rate your level of satisfaction with this encounter?  (Circle the most appropriate number.)

                (1)        2                3        4                5        6                7

                    extremely                                                                            extremely

                   dissatisfied                                                                             satisfied

What exactly made you feel that way?

First, sellers did not show me individual attention and caring. They were not willing to help me in choosing a good and right perfume. Additionally, they were not courteous enough. The girl embarrassed me and acted as if there was nothing wrong with it.

What was your reaction? If you complained, did the service provider attempt ...

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