• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluation of Tesco's Website and a comparision with Asda.

Extracts from this document...

Introduction

Evaluation of Tesco's Corporate Communication. The purpose of Tesco's website is to create value for customers and to earn their lifetime loyalty. Tesco's success depends on the people who shop with them and also the people who work for them. If the customers like the website and find it easy to use they are more likely to come back and shop again. The Tesco website offers so much that it's a bit overwhelming the first time you visit it. Aside from the online supermarket, there's a music download shop, a Holiday & Flights section, and phone and broadband internet services. The Tesco's homepage is pretty good but it does contain quite a few graphics, so it wouldn't be suitable for 56k user's to go on their site due to the amount of time they would have to wait for the whole page to load. Because of this Tesco's might lose a few customer and now that broadband is more of a standard connection, this is Tesco's target audience. ...read more.

Middle

To try and keep you coming back to Tesco, Tesco's store information about you and what you have bought from them in a database so they can target you with special offers on the products that you are interested in. This is all done securely with encrypted data so nobody else will be able to read it. This is one method they use, there are other methods like online surveys so they can see what the customers really think of there website. With this feedback they can change the website and make it even better for the customer's ease of use. I am now going to analyse www.tesco.com in terms of affordability, visibility and feedback and compare it with www.asda.com The Tesco website shows good affordance because it is easy to interpret and understand the layout of the website and the links within it. The main headings are highlighted with a blue background to emphasise the title. ...read more.

Conclusion

This can be done by changing the style, font, colour and size of writing. The feedback also isn't as good as TESCO the pages don't always link together properly or at all, and error messages are shown which says 'no page exists in this location'. However ASDA's website has a good usability in terms of its registration facility, which saves regular customers' time by storing their details and not requesting it for subsequent visits. The search provided is also useful and provides alternative search terms in case no result is found. Overall the Tesco's website has been designed better than ASDA for ease of use especially for first time shoppers. As they can benefit from the online shopping guides that take you through various processes such as using the shopping basket and navigating the tool bar. Also Tesco's give the best product information, more detailed descriptions than any other online supermarket store. Tesco have integrated all the necessary features so the website runs well and products and services are advertised clearly. But TESCO could learn from ASDA by investing in a more advanced search facility to enable the specification of more characteristics about products. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Aims of tesco

    5 star(s)

    In order to do this Tesco works very hard to lower the cost of producing and distributing so they can pass the savings onto their valued customer. Tesco sell all of their products competitively in order to try and maintain their sales and market share.

  2. PEST is a planning tool which is used by a business to evaluate and ...

    Ginsters are more affected by advertising more on television. This will mean that Ginsters need to make sure that they are constantly advertising their business, and making sure their advertisements are up to date or people will have to interest in watching them.

  1. Disneyland and M&S. I am going to investigate customer service in two separate ...

    Another expectation for the internal customers of Marks and Spencer would be financial incentives. In order to meet and again exceed these expectations Marks and Spencer offer discount cards to all their internal customers. These discount cards allow the user to gain a total of 20% off all products in

  2. Free essay

    An evaluation of Littlewoods website and how this helps their business.

    There is no headline on the homepage saying what this website is about; they have dumped a huge range of products on the page saying 'if you like it - buy it'. A sensible colour scheme for disabled users is in use.

  1. Coca Cola Evaluation

    in which they are bound to come across a Coca Cola ad. As well as TV ads, Coca Cola have also sponsored a variety of shows and events including 'Wayne Rooney's Street Striker' on Sky One and The Olympics. Coca Cola mainly sponsor sporting type events as Coca Cola is

  2. I am going to carry out an investigation into S Parton Construction Ltd. I ...

    Interest rates are a factor in whether S Parton gains enough customers since if the interest rates are going up then more people will find it more difficult to pay off loans and mortgages. This means people may not be able to afford renovation or extension work done to their houses.

  1. NETFLIX CUSTOMERS SATISFACTION

    Netflix w?s born ?s ? result of ? spont?neous re?ction to the tr?dition?l movie rent?l model which included costly ?nd ?nnoying l?te fees. H?stings t?pped into ? new, emerging m?rket venture which en?bled customers to rent DVD's online for ? monthly fee. By subsequently copying ? very simple 'subscription' b?sed model, Netflix would grow into ?n entirely new m?rket concept with unriv?lled success.

  2. Evaluate the external corporate communications of Asda and Tesco.

    short summary on what the company is about and what the values of the company are about. The mission statement demonstrates in a few lines what the aim of the company is and they what the person reading the statement want to go receive the service that they provide from them rather than a competitor.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work