Facebook uses market segmentation by advertising other business on the Facebook website to aim attracting customers with their deals and offers they advertise like games to attract the younger customers. They advertise holidays for the older customers for example the over 18s. They also advertise mobile website this would attract every customer that uses Facebook. They target businesses who want to advertise to their customers. Facebook is a young people site so the customers to Facebook are product and services who want to sell to members of Facebook.
How?
KFC segment their customer’s age in different age groups from 10 years old to 50 year and above. KFC uses the use of questionnaire to segment their customers with various questions in the questionnaire helps Vodafone to collect the information from the questionnaire to segment their customers effectively.
Why?
KFC segment different age ranges to know what they are interested in e. g the food they uses questionnaire to know the kind of food they like. How much they are likely to spend in KFC shops. This segmentation help KFC to target their potential customers and helps improves the quality of service they provide. This segmentation helps KFC to attend to the need of the different age groups and helps improve their quality of service.
How?
Newspapers providers segment different them into small source providers especially now news is very important for both teenagers and adults and different news agents sell them. They segmented into four groups and they include local news papers in the Enfield borough.
Why?
This pie chart shows the market segmentation on the Enfield independent. This shows what is mostly advertised in the local newspaper. This is where business sold advertising space to other businesses. So they are the customers. In the paper, you could look at the different type of businesses for example Local businesses general, Estate Agents, Car Dealers, Local Restaurants, and Double Glazing. They use market segmentation to enable them to know there potential customers are. They can target them by arranging meetings and giving them specific deals.
How?
Cineworld segment their movies that customers watch by different ages for example in different categories from adult to children movies and they target potential customers.
Why?
This pie chart demonstrates market segmentation for Cineworld and their price plan. They use this is by the use of different types of deals for the various ages. They target their customers by having these categories to enable to target people who like going to Cineworld a lot they would buy the unlimited card for 12.50 a month. So they target over 18’s to be able to have unlimited card holders.
How?
Tesco sell wide range of products to their customers. Tesco sell different kind of groceries and electronics and Tesco want to segment them their customers into men and women who are adults and students as well. Tesco also segmented their customer through club card and club card application.
Why?
Tesco use their club card scheme to segment their market and look at who spend the most and who shop the most. Tesco are one of the largest markets because people tend to buy most of their household goods from Tesco and will not be targeted that much as they already collect club card points and visit Tesco on a regular basis. The shopping again are people who have recently began shopping at Tesco after leaving they will be watched by Tesco the reason why they left in the first place.
How?
Vodafone plc has different price plans that their customers can choose from to suit their needs. Vodafone segment through the use of price plans.
Why?
This pie chart shows market segmentation for Vodafone their customers via their price plan for example: whether they pay £15-£20 a month or £25-£30 a month. They target their customers to sell and to encourage its customers to change a higher price plan.
