Explain different types of business information, their sources and purposes at John Lewis,

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Communication is an integral aspect of business as a business must communicate internally to be successful. It is very important because it can be used to exchange ideas and make decisions.  Without communication the business may be likely to fall apart.

In this assignment John Lewis will be used as an example of a business that demonstrates outstanding communication with both its employees and customers. John Lewis began in 1864 with its first store in Oxford Street, London. Through serving customers with their suppliers high quality goods they have succeeded in building the largest department store retailer in the UK with 37 John Lewis stores and a growing online business. At John Lewis they work hard to offer customers everything they need at competitive prices with an excellent service.

Communication is the act of sharing information by exchanging thoughts, messages and information by using methods such as speech, visuals, writing and behaviour. An example of this is passing messages within a business using emails or memos. Communication is important in a business as it is needed for managing the workforce, it can be used for informing and consulting in the workplace. Poor communication can lead to misunderstandings.

John Lewis uses many different types of communication to connect with the variety of people involved in its business. When communicating with its partners (employees) John Lewis have annual partner surveys, AGM’s and other meetings, they print publications including letter pages for the company-wide weekly publication gazette and their intranet. This is so they can create a working environment where everyone can feel valued and reach their full potential. It ensures job satisfaction and the long-term future of the company, its impact and sustainability.

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When John Lewis communicates with its customers and local communities they hold focus groups, they do customer satisfaction and opinion research and surveys, and they also have planning application processes and consultations. This helps to maintain customer satisfaction, quality and value, sustainable products and services and give support for their community needs. By communicating with its customers John Lewis is able to understand and manage the social, economic and environmental impact of their operations.

When John Lewis communicates with its suppliers it is to build lasting relationships based on honesty, fairness and courtesy. They do this by holding supplier conferences, ...

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