Explain how customer service standards are planned, implemented and monitored, and the impact this has on the operation of a selected business.

The first 200 words of this essay...

AO4 Explain how customer service standards are planned, implemented and monitored, and the impact this has on the operation of a selected business.

In this task I will explain why customer service needs to be planned, how this is monitored and what impact it has for the whole organisation. The present customers of the organisation are really important for the organisation and company has to do 'a step forward' to make them satisfy and to keep them. If a company has no customers there are no profits for the business. Keeping existing customers is important as finding new ones is time consuming and costly.

Planning customer service standards

If companies plan their customer service they are more likely to exist in a business environment. Companies which have planned customer service for both; external and internal customers are more likely to be succeeding than others.

Setting aims, outlining measurable benchmarks

Companies must have standards which are measured and it the targets are not achieved action will be taken.

Setting aims

Aims are main announcements of what the business wants to achieve. Objectives are targets which are measured to check if they