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Explain how to identify the target market

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Introduction

Alain Litumba Unit 17: Starting a Small Business P2: Explain how to identify the target market In this task, I have been asking to identify my potential customers and to explain methods used to find target market, I will explain the following methods; 1. Survey 2. Social Network 3. Newspapers and Magazines 4. Government Statistic Primary Research: Primary Research happen when someone will do his own research, without help from Internet or newspapers, he will find his own information. Examples of Primary Research are Questionnaire, Survey, Interview, group focus, interviews etc. Secondary Research: Secondary Research is when someone does not use his own information to complete his research but use someone else research. Example of secondary research sources are newspapers and magazines, internet, library, government statistic 1. ...read more.

Middle

Results are counted by the organisation. Survey allow organisation to see clearly what people think about their project and help them to make it better. 1. Social Network Social network sites are sites that allow peoples to talk, send messages, share photos, video and information and to play games. Those websites have very successful, more and more peoples are using those websites. Examples of social network sites; Facebook, Twitter, Flickr, YouTube and many more others. Social Network are not only used by peoples, they are also used by organisation (they use social network as advertisement methods). To find target market on social network, organisations use messages to pass their questionnaire. Advantages of using Social network as methods are that it shows clearly what peoples want and it?s free. ...read more.

Conclusion

There are made to advice about affair happening on country. Generally government statistics are about environment, crime, economy, population and more. Many companies use this information to ameliorate their services and products. Government statistic can be found at http://www.statistics.gov.uk/hub/index.html and http://www.ons.gov.uk/ons/index.html; companies use those statistics because there are reliable and free. 1. Target Market Our company name is Exagon Sport; we are specialized in sport clothing and accessories. . We will sell football, basketball, and rugby jersey, trainers, sport bags, racket, balls, racket athletic equipment, boxing equipment?s and many others stuffs. We have decided that our target market will be men; we are targeting men, who are between 15 and 40 years, who like sport, from any background and from any location. Our products are affordable for any people, we sell high quality product but we have set low prices. 1. Sources http://www.marketresearch.com/Technology-Media-c1599/Media-c92/Newspapers-Magazines-c784/ http://www.ons.gov.uk/ons/index.html http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073901910 http://sbinfocanada.about.com/cs/marketing/a/marketresearch.htm http://www.smallbusiness.wa.gov.au/step-1-why-do-market-research/ ...read more.

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