• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Explain how to identify the target market

Extracts from this document...

Introduction

´╗┐Alain Litumba Unit 17: Starting a Small Business P2: Explain how to identify the target market In this task, I have been asking to identify my potential customers and to explain methods used to find target market, I will explain the following methods; 1. Survey 2. Social Network 3. Newspapers and Magazines 4. Government Statistic Primary Research: Primary Research happen when someone will do his own research, without help from Internet or newspapers, he will find his own information. Examples of Primary Research are Questionnaire, Survey, Interview, group focus, interviews etc. Secondary Research: Secondary Research is when someone does not use his own information to complete his research but use someone else research. Example of secondary research sources are newspapers and magazines, internet, library, government statistic 1. ...read more.

Middle

Results are counted by the organisation. Survey allow organisation to see clearly what people think about their project and help them to make it better. 1. Social Network Social network sites are sites that allow peoples to talk, send messages, share photos, video and information and to play games. Those websites have very successful, more and more peoples are using those websites. Examples of social network sites; Facebook, Twitter, Flickr, YouTube and many more others. Social Network are not only used by peoples, they are also used by organisation (they use social network as advertisement methods). To find target market on social network, organisations use messages to pass their questionnaire. Advantages of using Social network as methods are that it shows clearly what peoples want and it?s free. ...read more.

Conclusion

There are made to advice about affair happening on country. Generally government statistics are about environment, crime, economy, population and more. Many companies use this information to ameliorate their services and products. Government statistic can be found at http://www.statistics.gov.uk/hub/index.html and http://www.ons.gov.uk/ons/index.html; companies use those statistics because there are reliable and free. 1. Target Market Our company name is Exagon Sport; we are specialized in sport clothing and accessories. . We will sell football, basketball, and rugby jersey, trainers, sport bags, racket, balls, racket athletic equipment, boxing equipment?s and many others stuffs. We have decided that our target market will be men; we are targeting men, who are between 15 and 40 years, who like sport, from any background and from any location. Our products are affordable for any people, we sell high quality product but we have set low prices. 1. Sources http://www.marketresearch.com/Technology-Media-c1599/Media-c92/Newspapers-Magazines-c784/ http://www.ons.gov.uk/ons/index.html http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073901910 http://sbinfocanada.about.com/cs/marketing/a/marketresearch.htm http://www.smallbusiness.wa.gov.au/step-1-why-do-market-research/ ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    Describe how to identify the target market for your coffee shop.

    3 star(s)

    I also need to find out the strengths and weaknesses of my competitors. I have to make sure my competitor`s weakness are not mine and my strengths are bigger than theirs. To achieve this I will need to carry out a research.

  2. BTEC BUSINESS UNIT 2

    Also the letters that need to be sent around internally of Coca Cola Enterprises that are related to customer service are done on the computers. * Have 'real time' comprehensive sales information; this is available to any of the trained staff at the touch of a key.

  1. Business Studies Company Profile

    This means that the workers strive to be part of this team, so that they can meet those targets, any problems that may occur are then dealt with by the managers in a Paternalistic Style and this also creates the Support Culture.

  2. Marketing Research

    are as follows:--- Define the situation/problem : Will giving the rip and zip effect help broaden the market? Research objectives: 1) To find what kind of customers would prefer drinking straight:- teenagers, executives. 2) To find how many are likely to switch to this packaging at different pricing.

  1. Applied Business Unit 2 Coursework

    Score = 10. This advert was also very clear but had the same problems as the last one. 3) Score = 7. This advert was very short and to the point and also covered all of the main points.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    The brand is not that famous no more but still when people have a Dyson vacuum cleaner. They would carry on saying I am going to Hoover rather than Dyson the living room. People People are the employees providing a service to customers therefore they need to have the right attitude to keep customers satisfied.

  1. P2: Explain how to identify the target market for your key ring project

    In order for us to have strong research we have also managed to use another form of primary research. This is focus groups. We randomly elected a group of students all different individually who have their own opinions and idea?s this way resulting in fair and un- bias answers due to this.

  2. Describe the types of Market Research

    The product/service will undergo heavy analysis making sure that flaws are drawn out from this the business can make applicable changes for the better. In general there are many advantages of primary research methods such as addresses specific research Issues this is where carrying out their own research allows the marketing organization to address issues specific to their own situation.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work