Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations. IKEA and a hospital.
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Introduction
Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations. Stakeholders: The stakeholders in business are customers, employees, government, owner's shareholders and suppliers. The stakeholder can be a person, group or organisation that has an influence in an organisation. All stakeholders are not the same they all have their differences. IKEA: Owners: The owners of a business are the individuals who have invested the finance required to set it up, keep it running and allow it to grow. The owner has a great influence on the amount of revenue/profit an organisation as this is the main source of an organisations income and the owner has a great deal of influence over the business, its strategies and performance. For IKEA it is very important that the owner keeps the costs down and increase the profits made because they may not risk making nothing and even losing their money if the business does badly. The aim and objectives that the owner has influence on the over the amount of revenue/profit made by the business and their performance of their business. IKEA has an aim of becoming profitable business and to provide the best service. ...read more.
Middle
If IKEA does not satisfy this group then the business will suffer. Suppliers: Suppliers are the people that provide the materials and services required by a firm's operations. The supplier has a great influence business behaviour in certain ways. For example, the producer of a leading brand may threaten to withdraw supplies unless a retailer gives its products prominent shelf space or agrees not to stock rival brands. Smaller suppliers are unlikely to have the same degree of influence over their customers, particularly if they are competing for orders with a large number of rivals. For IKEA it is very important that suppliers provide home furniture such as chairs, tables, beds and other equipments otherwise they can't sell any furniture and they can't grow their business. The aim and objectives that the supplier has influence on regular orders prompt payment and prices that reflect the quality of the goods or services they provide. IKEA needs to pick the right suppliers who provide the right furniture because the customers won't be happy about the furniture IKEA provide. Walsgrave Hospital: Employees: The employee has a great influence on the concerns for clinical quality and superior services and facilities are manifested. ...read more.
Conclusion
They will do this by targeting the NHS to make sure they know about their product range and special deals that they may have. They also set the terms and conditions of supply. The NHS will have to maintain this relationship to ensure it gets the best deal possible. Government: The government is there to produce the goods and services that add to the nation's wealth. They create jobs, giving their employee incomes and pay taxes providing revenue to fund public services. The government has a great influence on business activity. It passes legislation that can directly affect the types of goods and services produced, the ways in which they are produced and the methods used to sell them to the public. For Walsgrave Hospital it is very important that the government provide funds otherwise they can't improve the hospital. The aim and objectives that the government has influence that wants businesses to become successful. Walsgrave hospital is funded by taxes. They want to see good businesses that take a full responsibility on looking after the welfare of society and their purpose is to provide service to the community which are their customers. The local community: Generally want to get jobs to ensure they go to local people. They want NHS to contribute to the community well being and health care availability. ?? ?? ?? ?? ...read more.
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