Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations.

Millie Taylor

Unit 1

Tesco

Tesco have many aims and objectives, their main aim is to make a profit as they are a profitable organisation.

Some of their aims are:

To further grow the Tesco UK market
To grow and maintain the current no.1 retail in the UK
To grow their retail services in all their markets
To maximise there sales
To outshine their competitors and remain the market leader
To create value products for their customers
To earn lifetime loyalty of their customers

Their objectives are:

Maximising sale which means they’ll be able maximise their profit at the same time. They could do this by promotions and cut backs on their prices to bring customers

Low price is always good for Tesco as the customers like it with good quality products. To keep the price low Tesco buy their stock from the manufacturers instead of the wholesaler who are selling the goods a bit more than the manufacturers
Tesco are trying to make and promote healthier products as customers are more worried about what they are eating

Tesco’s aims to give their customers:

Good value for money
High quality products
Make sure that the goods are delivered on time, either in the store so the products are their for the customers to buy or on time delivery to make a reliable service
Make sure that the products are priced at reasonable price, not over priced for the customer

These are the things that the customers want from Tesco. Tesco makes sure it gives these things to its customers because it is so easy for the customers’ demands to be met by changing supermarkets as there are so many big supermarkets today.

Tesco’s aims and objectives to its staff:

It aims to give them training to be able to do there job successfully
It gives the staff objectives such as to be customer friendly so the customers return
It also aims to help staff with their work and if they need ...

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Tesco’s aims and objectives to its staff:

It aims to give them training to be able to do there job successfully
It gives the staff objectives such as to be customer friendly so the customers return
It also aims to help staff with their work and if they need extra training it will be provided
It also aims to recruit staff that are determined, willing and are going to benefit the business

The staff are an important part of Tesco; they are the people that keep it running. By helping the staff the stores are more likely to run smoothly as they are in a happy working environment. Also the staff need to help Tesco by being patient to the customers and provide good customer care.

Tesco’s aims and objective to its shareholders:

To has to make sure they give good dividends to the shareholders to the end of the year
To keep profits at a maximum to ensure there is as much money going into Tesco
To ensure the share prices are kept as high as possible and do not drastically drop

Shareholders are the main stakeholders in Tesco as they are the people who invest their money int0o the business. They are only there to make money so if they start losing money they will back out and sell their shares.

Tesco’s aims and objectives to the suppliers:

They need to make sure that they are paid on time, or when agreed
The suppliers need to make sure they deliver on time and keep to deadlines
Tesco need to make sure they choose the right supplier for them
The suppliers need to make sure they deliver high quality product to Tesco

The suppliers are an important part of Tesco as they are the people who supply Tesco with the products they sell. If the right supplier is not chosen then there will not be a good relationship and then the aims and objectives will not be met.

Tesco’s aims and Objectives to the Competitors:

To be able to match or undercut their prices
To be able to stay on top as market leader
To make sure that Tesco have the best deals so that the customers stay shopping at Tesco

The competitors are the people who determine Tesco’s prices and what they should be price their own products at, as Tesco want the best price and will undercut any other bid supermarkets.

British Red Cross

The British Red Cross are a charitable organisation and their main aim is also to make money and help people in need by providing essentials such as food, water and shelter.

There aims are:

Provide a range of Community Services to assist vulnerable people in crisis
Give relief to victims of disaster and help people prevent, prepare for, and respond to emergencies

The objectives of the British Red Cross are:

To make as much money as they can in order to help those in need
To get more people to offer their services free of charge to the charity

British Red Cross aims to those in need:

To be able to help and care for them in the immediate aftermath and also help them rebuild their lives
To be able to give them essentials such as food, water and shelter
To be able to help people in local communities

The British Red Cross is a charity see up to help people and without these people to help them there would be no charity, they do this to help people in less fortunate situations than ourselves.

British Red Cross aims to the volunteers:

To try and get as many volunteers working as possible
To be able to give their services free of charge
To be able to train them to help people in need

The volunteers are the people, who give their services free of charge without them the charity would have to pay for workers which would mean less money for aid, so with them the charity can make sure they get the most money they can.

British Red Cross aims to the Government:

To distribute the money in a way that makes the most of what they’ve got
To help people in communities that need extra support
To help as many people in crisis as they can

The government give the British Red Cross money in order to help people in bad situations; by giving them money it means they can help as many people as possible.

British Red Cross aims to local businesses:

For the business to support the charity and donate money
In return the British Red Cross will advertise they have donated which looks good for the businesses

Businesses like to support charities as it looks good on them and also they support what the charity stands for, so it helps everyone out.

British Red Cross aims to the local communities: