• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

explain the ways in which an online presence may support the achievement of business aims and objectives by attracting customer interest.

Extracts from this document...

Introduction

1. Task 3 In this part of the assignment I am asked to explain the ways in which an online presence may support the achievement of business aims and objectives by attracting customer interest. I have described and studied different companies operating in music industry. It has been said that all these companies have similar aims and objectives. There is a brief reminder of the main aims and objectives of HMV and Virgin: * Survive - initially break even - this is more relevant to new established companies. However, this can also relate to companies such as HMV and Virgin who e.g. want to enter a new market or launch a new product or service. It is vital for them to break even. However, large companies such as HMV and Virgin expect a fall in their profits as they tend to spend enormous amounts of money on promotion. Nevertheless, it is in their interest as they aim to increase their profits in long term development. ...read more.

Middle

Apparently, today's music industry depends on the ongoing development of technology. Companies have to sort of reposition themselves in the market place or try to penetrate into new markets in order to appeal to customers. One of the main technological developments is the Internet. Companies started setting up their own websites. The Internet or E-commerce is a new market where companies can boost their profits by expanding their customer base and meeting the needs of customers who prefer to for example shop online. The competition led companies such as HMV to set up their website in order to expand their customer base. By expanding their customer base, the company aims to boost their profits and beat competitors such as Virgin. It is vital that HMV's online presence to be similar to their shops. It eases customers to recognize HMV by colors, logo, products and services sold both in the stores and on the Internet. The products that HMV sells are mainly CDs, Vinyl, music books, MP3 players, Ipods, posters, DVDs, Video, games etc. ...read more.

Conclusion

Please see the table below: HMV Choice A Choice B Choice C Unlimited access �14.99 a month right to burn the music to CDs Limited access 50 tracks �4.99 a month Individual tracks or entire tracks The price varies Virgin Over 1.2 million tracks, from old classics to the latest and greatest, with the best sound quality in the UK. Buy individual tracks for 79p and Albums with a discount. or Subscribe from �9.99 and listen to anything, whenever you want, that's unlimited music for the price of a CD! As you can see the prices at HMV are cheaper. However, the prices of CDs in HMV are slightly expensive. For example the latest CD of Madonna in Virgin is �8.97 and in HMV is �9.99. Obviously, Virgin tries to sell all its products and services in their stores and their website. The company targets and reaches new customers. E.g. customers who pop into the store to buy a CD may also become interested in buying other products and services such as concert tickets and travel insurance. Whereas, HMV attracts customers interested only in products related to music such as CDs, DVDs and mp3 players. 1 http://www.oaa.org.uk/default_frame.asp ?? ?? ?? ?? 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level People & Operations Management section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level People & Operations Management essays

  1. Marked by a teacher

    Roles and Responsibilities of Staff Members at McDonalds.

    5 star(s)

    Evaluate the interviewing process. Consider criteria such as: * Questions asked As a group we decided that 4 questions and one scenario was a good amount for the interviews we were doing. However after the interviews we came to the conclusion that more questions were needed and of other subjects too.

  2. Customer service in travel and tourism. Best Western Hotels and Virgin Atlantic

    My first immediate reaction on our entrance to the hotel where we sat in the foyer, was of a grand decor with leather sofas and chandeliers, however the receptionist ignored us and looked very bored. Company Image The company image was highly respectable through the design and layout of the Hotel and the uniforms and presentation of the staff.

  1. Presenting Business Information

    Managers in Tesco do act on employees' views if they think they are right. In Tesco meetings are also hold to let shareholders know about the new changes that may take place. In meeting all questions can be answered quickly because the manager is there to answer the questions quickly.

  2. The main aim of this research is to evaluate the information on the human ...

    and safeguard delegation must be balanced and for human resource management true accountability must be provided. Service delivery of organization is implemented by managing information and those are implemented by following key components. Those are included below: * Measures of human resource management * Indicators and targets 3.15 Measures of

  1. Human resource and Finance

    Piece rate Paying by the number of items (pieces) produced. Overtime Extra pay for work done over and above normal working hours. It is usually paid at a higher hourly rate, e.g. double time means twice the normal hourly rate.

  2. Principles of customer service and methods used to monitor them in two organisations. ...

    a priority, it is important to them that the customer is never dissatisfied. Teamwork Teamwork is important throughout all the staff, especially the ones dealing with customer service. There are 80 members of staff in the whole hotel and for them; there are 10 managers, one for every 10 staff sections.

  1. Unit 13 Applied Business

    A diverse amount of stalls Another objective of ours is to have 15 stalls by 15th September. By offering diverse stalls means it more likely that people will buy more products. It also helps produce a day for families by targeting all ages within the stalls taking part.

  2. Monitoring, Maintaining and Improving Customer Service at Disneyland Paris

    or negative points they may be doing and suggest ways in which they can improve. This would be a cost effective method of monitoring the level of customer service and can be easily carried out, it would also mean that cast members get the experience of on the job training.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work