• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

explain the ways in which an online presence may support the achievement of business aims and objectives by attracting customer interest.

Extracts from this document...

Introduction

1. Task 3 In this part of the assignment I am asked to explain the ways in which an online presence may support the achievement of business aims and objectives by attracting customer interest. I have described and studied different companies operating in music industry. It has been said that all these companies have similar aims and objectives. There is a brief reminder of the main aims and objectives of HMV and Virgin: * Survive - initially break even - this is more relevant to new established companies. However, this can also relate to companies such as HMV and Virgin who e.g. want to enter a new market or launch a new product or service. It is vital for them to break even. However, large companies such as HMV and Virgin expect a fall in their profits as they tend to spend enormous amounts of money on promotion. Nevertheless, it is in their interest as they aim to increase their profits in long term development. ...read more.

Middle

Apparently, today's music industry depends on the ongoing development of technology. Companies have to sort of reposition themselves in the market place or try to penetrate into new markets in order to appeal to customers. One of the main technological developments is the Internet. Companies started setting up their own websites. The Internet or E-commerce is a new market where companies can boost their profits by expanding their customer base and meeting the needs of customers who prefer to for example shop online. The competition led companies such as HMV to set up their website in order to expand their customer base. By expanding their customer base, the company aims to boost their profits and beat competitors such as Virgin. It is vital that HMV's online presence to be similar to their shops. It eases customers to recognize HMV by colors, logo, products and services sold both in the stores and on the Internet. The products that HMV sells are mainly CDs, Vinyl, music books, MP3 players, Ipods, posters, DVDs, Video, games etc. ...read more.

Conclusion

Please see the table below: HMV Choice A Choice B Choice C Unlimited access �14.99 a month right to burn the music to CDs Limited access 50 tracks �4.99 a month Individual tracks or entire tracks The price varies Virgin Over 1.2 million tracks, from old classics to the latest and greatest, with the best sound quality in the UK. Buy individual tracks for 79p and Albums with a discount. or Subscribe from �9.99 and listen to anything, whenever you want, that's unlimited music for the price of a CD! As you can see the prices at HMV are cheaper. However, the prices of CDs in HMV are slightly expensive. For example the latest CD of Madonna in Virgin is �8.97 and in HMV is �9.99. Obviously, Virgin tries to sell all its products and services in their stores and their website. The company targets and reaches new customers. E.g. customers who pop into the store to buy a CD may also become interested in buying other products and services such as concert tickets and travel insurance. Whereas, HMV attracts customers interested only in products related to music such as CDs, DVDs and mp3 players. 1 http://www.oaa.org.uk/default_frame.asp ?? ?? ?? ?? 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level People & Operations Management section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level People & Operations Management essays

  1. Marked by a teacher

    Roles and Responsibilities of Staff Members at McDonalds.

    5 star(s)

    These both relate to McDonalds well; McDonalds has over 1231 restaurants in the UK alone, which is roughly 48,000 employees in the UK (and more than 1.5 million employees worldwide). With so many employees McDonalds has to be thoughtful on how much wage they are all given, although it is

  2. Customer service in travel and tourism. Best Western Hotels and Virgin Atlantic

    My first immediate reaction on our entrance to the hotel where we sat in the foyer, was of a grand decor with leather sofas and chandeliers, however the receptionist ignored us and looked very bored. Company Image The company image was highly respectable through the design and layout of the Hotel and the uniforms and presentation of the staff.

  1. Presenting Business Information

    For example business can give their feed back to the business regardless of where they are. Emails are an effective way of transferring information quickly, where as if business manager is to write a letter to the customer, it will at least take three days for customers to receive this

  2. Teamwork. There are several reasons why a business may organise their staff into teams. ...

    lead to some team members forming groups which do not agree with the objectives and tasks set, causing a lot of conflict. These groups are more likely to form in democratic work places as employees are allowed to make their own choices and decisions , and have their own opinions , unlike an autocratic environment.

  1. The main aim of this research is to evaluate the information on the human ...

    Departments have encouragement in giving feedback about promotion after related exercise is conducted. 3.13 Performance appraisal Performance of individual performance is compared with previous objectives of work and based on result performance appraisal is assessed. Two functions are served by it.

  2. Unit 13 Applied Business

    * Secondary Secondary research is information conducted and found by someone else used as part of your market research. This could be any information you see useful or need to find out information of your own, for example a school website with information of their Christmas craft fairs.

  1. People in Business

    Some mid level administrative managers in Primark oversee first line supervisors from various departments, including the clerical staff. Mid-level managers in Primark also may be involved in the hiring and dismissal of employees, but they generally have no role in the formulation of personnel policy.

  2. Principles of customer service and methods used to monitor them in two organisations. ...

    Accuracy however was perfect. Products and Services T Clarke made a presentation for us on their customer service skills and attributes. I asked him what kind of products or services are you currently offering to customers and is there anything else you're planning to introduce for the future.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work