• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Explain why it is Crucial that Policy Makers have Accurate Estimates of the Relevant Demand Elasticities when deciding on a Policy Scheme.

Extracts from this document...

Introduction

Economics Essay Explain why it is Crucial that Policy Makers have Accurate Estimates of the Relevant Demand Elasticities when deciding on a Policy Scheme. Elasticity is concerned with the extent that one variable responds to another. Thus elasticity of demand is a measure of the responsiveness of quantity demanded of a particular product to a given change in one of the independent variables, which affect demand for that product.1 Therefore a valid estimate of a given elasticity of demand can determine the actions of an institution with designs on changing one of those independent variables (e.g. firms and Governments). There are three types of elasticity of demand: Price Elasticity of Demand, Income Elasticity of Demand and Cross Elasticity of Demand. As the names suggest, Price and Income Elasticities of Demand concern the responsiveness of Demand to a change in price and/or Income. Cross Elasticity of Demand refers to the responsiveness of Demand of one product, to a change in price of another. Knowledge of Price Elasticity of Demand can be important for a Government as it can provide reasonably reliable foreknowledge of the effect that a change in indirect taxation (Ad Valorem Tax) ...read more.

Middle

real incomes will decrease, as the price of cigarettes is rising as a proportion of a consumer's budget, and thus a consumer can afford less than he/she had consumed before. Diagram "b" below illustrates this also. "b" Governments can also use figures of Income Elasticity of Demand (YED) when deciding on a policy. YED measures the responsiveness of demand to a change in income. There are different types of good with respect to YED. If YED>0, the good is known as a normal good. This means that as Incomes increase, consumption of the good will also increase at a proportionate level. However, if YED<0, then the good is known as an Inferior Good. This means that as Incomes increase, consumption of the good will decrease proportionately. Also, if YED>1, then the good can be called a luxury good, meaning that as a percentage increase in incomes is perceived, there will be a greater percentage increase in the consumption of the good. Governments can use these figures to decide on policies aimed at demand-sided economics, such as a change in direct taxation (e.g. Income Tax) or when deciding on benefits to be granted to the unemployed (e.g. ...read more.

Conclusion

Also, demand for complimentary goods will change only a little, if the price of cigarettes were to be increased. Therefore, a Government can be relatively assured that as it imposes an indirect tax on cigarettes, there will be little danger of a diversion of consumption away from the product. In conclusion, using the example of cigarettes, one can see that as a Government imposes an indirect tax on cigarettes, the overall level of demand will decrease only a fraction of the increase in price. Therefore, the Total Revenue to the government will most probably increase. This can have two effects. First off, it provides Governments with more income to fund public works programmes and/or fund Government Expenditure on services and benefits. Secondly, the increased price on cigarettes could lead to a decrease in the disposable income of consumers to be spent on other, alternative goods. This can lead to a decrease in the standard of living of consumers, but also to an increase when the injections of Government Expenditure are considered. However, in order for a Government to really understand the impacts of such a policy initiative, this must be analysed and considered, and conclusions must be drawn referring to externalities of the new tax as well as the overall effect on standards of living and quality of life. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Explain price elasticity of demand, income elasticity of demand and cross elasticity of demand.

    In terms of price elasticity of demand, different customers have different price elasticity of demand. This has resulted in the airlines practicing price discrimination, offering tickets at different price and level of service to different segments of the market. People who travel in first class and business class tend to have more inelastic demand.

  2. Unit 2 Investigating business

    needed for promotion, advertising, and public relations in order to market the product or service. So your business will use this to know how much they can spend on advertising and promoting your business, they will know exactly how much is needed for anything to do with making sure the customers know about your business.

  1. Marketing Research

    In such a scenario, identifying new consumers with similar characteristics is not easy. 4) Limited cooperation: initially the panel members are very cooperative. As time goes by, their cooperation level/ enthusiasm falls. Types of consumer panels 1) Purchase panel : is useful to study the purchasing habits and trends of

  2. Applied Business Studies

    saw that they are selling a certain product at a specific price and I saw the amount of people buying them, I could lower the price of the same product in my business and then I would have all of the customers.

  1. Marketing analysis of Marlboro cigarettes

    By this, Philips Morris takes the chance to launch the new Marlboro with a filtered end in 1955. At the time, the majority of cigarettes being sold were non-filtered. Marlboro was a filtered cigarette, so this clearly was an attempt to win over the health conscience crowd.

  2. Price Elasticity of Demand.

    A relative measure is needed to calculate the changes in different measures that are being compared. Economists measure the relative changes in quantity demanded and price by comparing the percentage change in quantity to the percentage change in price. This resulting ratio is called the coefficient of elasticity (Appendix, Figure 1.)

  1. Outline the main reasons why most companies pursue profit maximisation as their main business ...

    As profits are so imperative "Economist assume that firms are in business to maximise profits" (Begg, D. and Ward, D., 2004, p104) and it is also assumed that all choices are "selfish and involve neither malevolence nor benevolence towards other agents" (Howard, M., 1983, p74).

  2. This is a report on the international dimension of Costa Coffee and Coffee Aroma.

    is one of the three economic sectors, the others being the secondary sector (approximately the same as manufacturing) and the primary sector (agriculture, fishing, and extraction such as mining). The service sector consists of the "soft" parts of the economy, i.e.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work