Explooring creative product promotion.

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Creative product promotion                 Hannah Alexander

Explooring creative product promotion

Task 1 (P1)

University of Greenwich

These are the educational services offered by Greenwich University.

In this section of my report I am looking at Undergraduate Programmes in International business. The product range offered for this subject is:

International Business Programmes

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The target customers for the University of Greenwich are:

  • Graduates leaving 6th form or college.
  • People wishing to higher their education.
  • A level students.
  • Businesses wishing to train staff in the universities in house training programme.
  • Long distance students who wish to study at home.
Join now!

They define their prices between two catagories.

  • Home students/EEC students.
  • Foreign students.

Home students prices range from about £2,000 to £3,000.However for a Foreign student the prices are from about £8,000 upwards.

Their products are distributed across Greenwich campus, Medway campus and Avery Hill Campus.

The university of Greenwich uses the following elements of the promotional mix and media.

  • The internet
  • Posters
  • Adverts
  • Leaflets
  • Prospectuses
  • Open days
  • London busses
  • Word of mouth

Why choose us?

The ...

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