Exploring Business Activity

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Introduction        Page 2

Task 1.1                 Page 3

Task 2.1                Page 5

Task 2.2                Page 7

Task 2.3                Page 10

Task 4.1                 Page 14

Sources                Page 15

Introduction

For this unit I have chosen for the Mediamarkt and hotel de Zon. I have chosen these companies because they are totally different. I know some things about this hotel so I can apply that information or I can get information.

In this Unit I want to find out what the differences between these companies are. The internal and external factors where the companies are dealing with.

Task 1.1

Describe the type of business, purpose and ownership of two contrasting organisations.

The type of business

I have chosen for the Mediamarkt and Hotel de Zon. At first I’ll work out the Mediamarkt.

The Mediamarkt

If you go to the Mediamarkt you want to buy or just want to take a look at something like electric- or entertaining stuff or for example: you’ve gotten your wage and you really want that CD of Alicia Keys, so you go to the Mediamarkt and buy him.

Primary, secondary or tertiary

The Mediamarkt has stores everywhere in over the world, so the Mediamarkt is a international business. The Mediamarkt belongs to the tertiary sector, they sell the TVs, telephones, notebooks and entertaining stuff. They don’t produce it or something else, that’s why the Mediamarkt belong in the tertiary sector.

Purpose

The purpose of the Mediamarkt is to make as much profit as possible.

The reason why they exist is because people want a lot of this luxury electric stuff. But not only electric stuff also entertaining stuff like DVDs and CDs. But nowadays people start downloading, so the customers don’t buy anymore. Why should you go to the shop and buy music or movies if you can download them for free at home. To make more sure that Mediamarkt make profit they advertise everywhere: In the paper, on TV and the Internet off course. A smart way to advertise, you can also shop online!

Ownership

The Mediamarkt belongs to the private sector. They don’t have shareholders and the company is not owned by the government. It’s owned by private citizens, with there own money.

The type of business

Here I’ll work out Hotel de Zon.

Hotel de Zon

The purpose of a hotel is totally different than the purpose of a shop like the Mediamarkt. The intention of a hotel is not per se to make profit, but to take care of there quests and make them as much as they can comfortable. A hotel is responsible for this.

Primary, secondary or tertiary

Hotel de Zon has only one hotel in the small town Ommen, so this hotel is local. Hotel de Zon also belongs to the tertiary sector because they don’t produce anything but they provide services to there guests.

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Purpose

The purpose of hotel de Zon is to have as much as possible guests and provide the best services to them as they can. The reason why they exist is because people want to relax or just want a place to sleep because they can’t sleep at home for any reason. Nowadays people are more luxury.

On vacation they take a hotel in place of sleeping in a tent on a camping. So there is ask for more hotels with different price-ranges for different target groups. There is more competition these days.

Ownership.

Hotel de ...

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