• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Exploring Creative Product Promotion. The aim of the campaign is to refurbish the clients caf into an Italian Coffee theme.

Extracts from this document...


Unit 9 Exploring Creative Product Promotion D1 Evaluating Our Promotional Campaign The aim of the campaign is to refurbish the client’s café into an “Italian Coffee” theme and to attract a rise in business people to come in for breakfast and lunch. We need to increase the amount of business people by 30% for the opening month, our budget is £2,000. We wanted to get as many business customers to the café as possible. In order to do this we developed advertisements geared towards the business end of the market. We offered Promotions such as: 1. Free business newspapers 2. Access to secure, reliable Wi-Fi 3. Business news displayed upon widescreen TV This would attract a large amount of business customers and the unique Café Crema club card will keep them coming back in order to receive bonuses for being a good customer. Looking at this decision after the campaign I can say that it was a good idea to promote these specific items as it really does relate to business people and will help to reach the aim of 30% rise in business people. ...read more.


When they engage more they will be more likely to come in the café and have something to eat or drink. 1. Logo The logo was developed on Adobe Photoshop software and displays a coffee cup with a brown swirl of coffee. It represents the company well and I feel that the whole feel of the company should come from the logo. The brown colour scheme that we chose is relative to the coffee café. The Italian theme that we were trying to go for within the aim could be incorporated more within the logo, maybe a flag on the cup or something like that so that customers know that we are an Italian coffee café. 1. Club card The club card was also designed on Adobe Photoshop and is good because it contains the same colour scheme as the logo and fits everything on it with nothing going over the edges. I feel that it is a good marketing tool and will keep customers coming back with promotional offers such as points that customers can exchange for coffee or food. ...read more.


Suggestions for improvement: If we had more time we could have: 1. Created a training plan that teaches your staff the basics of how to market your business to clients giving you a more solid in-house marketing team for the future. If we had a bigger budget we could have: 1. Advertised in more areas such as local websites, newspapers and local radio stations 1. Bought software and hardware to produce more in-depth advertisements such as bevel and emboss on fliers etc. 1. Developed the club card so that it was able to get topped up at major super markets Overall I feel that the campaign went well and that we were close to achieving the main aim. To improve we should have I think we should have done special promotions for breakfast and lunch as we stressed so much on business people that we forgot that we wanted more business in the breakfast and lunch period of business days. Having discounts at these times would increase the urge for customers to pop in and eat or drink without costing them too much. Unit 9 Exploring Creative Product Promotion D1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays


    If the quality goes down then the reputation will also have an adverse affect, this will mean that people will purchase alternatives such as Pepsi and own branded cola.

  2. Design a promotional campaign for a Sandwhich bar.

    Give a brief description of it. I will be using the domino's pizza national marketing campaign. This national marketing campaign is good in the sense that the main people in charge have an interest in food especially what they are doing and they are eager to try out new experiments that seem to always work out.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    This will continue to affect the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages. Social Analysis for Coca-Cola: Social is the life style and habits of consumers. These days people are living longer because of the improvement of medication and doctors, therefore people will carry on buying goods and products.

  2. Business Studies Company Profile

    had a lot of advertising campaigns, I have already mentioned a few, such as BMW films, but there are a lot more such as on TV, where BMW advertise their products. BMW also use radio, to advertise not only for cars, but for apprenticeship positions too.

  1. Opening a sandwich shop in huddersfield

    I think I can gain market share of this if I can keep a good lead times of delivering the sandwiches and over the counter sandwiches. Tally �0-1 2 �1-2 30 �2+ 18 This shows me that the majority of people are prepared to pay �1+ for a sandwich.

  2. Creative Product Promotion

    Relating the promotional campaign to the achievement of those aims and objectives Promotional campaign is an advertising campaign, which consists of many series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    It has to be organized with responsibility to both customers and advertisers. It should be legal, trustworthy but also well mannered which means that it must not be insulting in any kind of way.

  2. Unit 2 Investigating business

    in the business and how it is doing, its future plans and its current operations therefore it is the businesses job to let them know exactly what is going on. Most stakeholders become involved with a company because it needs those business resources.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work