• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Exploring Creative Product Promotion. The aim of the campaign is to refurbish the clients caf into an Italian Coffee theme.

Extracts from this document...


Unit 9 Exploring Creative Product Promotion D1 Evaluating Our Promotional Campaign The aim of the campaign is to refurbish the client’s café into an “Italian Coffee” theme and to attract a rise in business people to come in for breakfast and lunch. We need to increase the amount of business people by 30% for the opening month, our budget is £2,000. We wanted to get as many business customers to the café as possible. In order to do this we developed advertisements geared towards the business end of the market. We offered Promotions such as: 1. Free business newspapers 2. Access to secure, reliable Wi-Fi 3. Business news displayed upon widescreen TV This would attract a large amount of business customers and the unique Café Crema club card will keep them coming back in order to receive bonuses for being a good customer. Looking at this decision after the campaign I can say that it was a good idea to promote these specific items as it really does relate to business people and will help to reach the aim of 30% rise in business people. ...read more.


When they engage more they will be more likely to come in the café and have something to eat or drink. 1. Logo The logo was developed on Adobe Photoshop software and displays a coffee cup with a brown swirl of coffee. It represents the company well and I feel that the whole feel of the company should come from the logo. The brown colour scheme that we chose is relative to the coffee café. The Italian theme that we were trying to go for within the aim could be incorporated more within the logo, maybe a flag on the cup or something like that so that customers know that we are an Italian coffee café. 1. Club card The club card was also designed on Adobe Photoshop and is good because it contains the same colour scheme as the logo and fits everything on it with nothing going over the edges. I feel that it is a good marketing tool and will keep customers coming back with promotional offers such as points that customers can exchange for coffee or food. ...read more.


Suggestions for improvement: If we had more time we could have: 1. Created a training plan that teaches your staff the basics of how to market your business to clients giving you a more solid in-house marketing team for the future. If we had a bigger budget we could have: 1. Advertised in more areas such as local websites, newspapers and local radio stations 1. Bought software and hardware to produce more in-depth advertisements such as bevel and emboss on fliers etc. 1. Developed the club card so that it was able to get topped up at major super markets Overall I feel that the campaign went well and that we were close to achieving the main aim. To improve we should have I think we should have done special promotions for breakfast and lunch as we stressed so much on business people that we forgot that we wanted more business in the breakfast and lunch period of business days. Having discounts at these times would increase the urge for customers to pop in and eat or drink without costing them too much. Unit 9 Exploring Creative Product Promotion D1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    Creative Product Promotion

    3 star(s)

    For this particular campaign, personal selling is not really brought into play and does not apply for this organisation. Direct Marketing Direct marketing is an increasingly popular technique as it enables you to target specific customer groups very accurately. It is a flexible way to deliver a message and, because

  2. Marketing Analysis and Strategy Recommendation for Starbucks Coffee Company

    For example, to sign a sell contract with yahoo.com to carry Starbucks' products. Promotion Starbucks doesn't have much conventional advertising because it found that there is too much competition for consumers' attention in TV, radio and print media. Starbucks usually picks one or two charities or events that reach the community it serves.


    it will succeed or not lies purely on the management, if they speak then the workers will produce work of a high standard, if they do not say anything then the work will continue to lack and so will the performance of the company.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    It is important that my new strategy is wanted and recognised by consumers so that profit could be made, and to do this I will have to advertise it by using different methods. If customers buy my new strategy than good profit will be made and my new strategy will

  1. business planning unit 8

    The employees as well as doing their job they will also be asked to clear everyday, to make sure the factory is clean and tidy everyone will share this job. This will make the working environment much more pleasant to work in, the employee who performs well and completes the

  2. Business Studies Company Profile

    Many famous directors have directed these films, directors such as: Guy Ritchie, Alejandro Gonzales Inarritu, Ang Lee, John Frankenheimer, John Woo and Joe Carnahan. This was an extremely big success where the films, had 100 million+ downloads and views. Examples of advertising campaigns BMW over the last few years have

  1. Opening a sandwich shop in huddersfield

    I have chosen this as most people from the results on the questionnaire chose this to be the price they will be willing to pay. I anticipate that every customer spends at least �2.50 every time they come to the shop.

  2. Design a promotional campaign for a Sandwhich bar.

    By using trial we hope to be able to encourage customers to make an initial purchase of a new product. The reason is simple, without the first trial of a product by customers; there will not be any repeat purchases.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work