However, this may change because Jaguar may advance with some special offers. For example, the 1 year AA cover, this may encourage other car companies like BMW and Mercedes. Therefore other companies will have wanted to promote special offers to attract more attention and customers.
This will possibly occur because of the quality of standard of their products (cars). This will have some kind of affect on other rival companies because they might possibly want to be just as better as Jaguar because they want all of the attention, also they can get more customers.
They may want to keep their costs down so that other car companies won’t be able to compete with them.
It is a good idea to have a good range of cars models because it is a positive way to target different market segments. For example an XK car model is more of a sporty type of car. This is because it is targeted mainly at younger people (19-24). Also it is aimed at young business people, whereas the s-type model is more targeted for richer and luxury people.
McDonalds
McDonalds also make good offers to attract and get more attention of more customers. For example they give free vouchers to anyone. They do this by handing them out and they also send them through peoples letter boxes. The McDonalds store is open 24 hours a day and 7 days a week. McDonald’s products are also freshly made to the customers. However, if you are not satisfied with your food you can also send it back to the counter and get a refund or get another product of the same kind. e.g. (hamburger, cheeseburger).
Economic Conditions
In this I am going to explain how important the exchange rate is economics. The exchange rate of the pound is higher against the dollar. This is good news for jaguar because for example if jaguar wants to sell there cars abroad it would be cheaper for jaguar and therefore expensive for America if they want to buy Jaguar cars in America. This is a great advantage for jaguar because the exchange rate of the pound against the dollar is almost double. All of jaguar’s main cars are sold in America and also the exchange rate changes.
In Jaguar, they import and export things. E.g. (cars). Export means that jaguar get stuff outside the business. Import means where Jaguar get stuff within the country.
My business which is McDonalds which is a franchise company, they sell their products all over the world and the prices in America or any country are very different to the English prices, e.g. if I brought a happy meal in America for $3, in English money I would only have to pay about £1.However if you were to go to a McDonalds in England, the price of a happy meal would be £1.99 and therefore if you were paying in American money you would have to pay about $4-5 dollars.
Interest Rates
Interest rates are very important. They tell you how much money you have to repay. For example, If Jaguar was to borrow £50,000 at 5% interest, then jaguar will have to repay an extra cost of £2500.
Exchange Rates
If £1 is equal to $2 then that would mean a car which is costing £10,000 in the UK, it would equal the cost of $20,000 in the USA.
Environment
I believe that the two businesses could be affected by environmental constraints for a number of reasons.
For example Jaguar were introduced the ISO 14001 standard, this standard means that it covers all of the aspects of the business. This also includes getting rid of waste, developing (manufacturing), recycling and vehicle parts. They try to care for the environment by using their water paints on their cars.
On the other hand they are also affected by Clean Air Act 1993 and also have an environment policy.
Supermarkets have to label their goods and recycled products are under pressure to sell organic products and not GM Goods and these are not good for you. Many have recycling centres in their car parks which is also useful.
good for you. Many have recycling centres in their car parks which is also useful.
The effect of changes in External Influences on the 2 businesses (d2)
There are many effects which may change some factors that they could have on them:
As there is much competition to both companies these are the main issues which may cause problems.
If a rival brings out a new model of car, this could affect Jaguar as the customers will have huge attention on the new model which therefore will put Jaguar out of business.
If they mount a new advertising campaign the effect would be that this will also put Jaguar out of business because the customers will be more interested in the advertisements and see Jaguar as more expensive and will therefore get put off Jaguar so they will not sell any cars.
As china have recently emerged as a major market for cars the effect it may have to Jaguar and other car companies given the low wage rates over there is that this will attract more foreign customers and Jaguar and other car companies wouldn’t sell as much due to China’s major market for cars.
As Boots want to expand their products abroad they will earn double the amount of money that they make know due to the pound against the dollar.
If super drug for example reduce their prices this will have as effect on Boots because this is their rival. They will therefore have to compete with this leading cosmetic store to get more customers then them.
As Boots have an advantage card and ways of saving money this has as effect on other stores.
