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External Influences on Jaguar cars and McDonalds.

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Section 8 -External Influences Effects of External Influences On the two Businesses. The explanation of an external influence means anything outside the control of the business itself. This includes competition, the economic conditions, and environmental laws. The local Government process and economic circumstances e.g. the interest rates for the bank you are borrowing from. Also the needs to maintain the Local environment e.g. have restrictions on the air pollution and river and waste pollution. The definition of External means the pressures from outside the business and internal is from inside from the business. Jaguars Competition Jaguar's main rivals are BMW, Mercedes, Rover, Toyota, Volvo and other companies. Jaguar produces cars for luxury division of the market. The existence of rival companies will have a big effect on Jaguar. McDonald's competition McDonalds main rivals are KFC, Burger King, Wendy, Little chef and other companies. This can affects both of the companies as this can cause market share. This can cause effect of the existence of rival competitions The price changes- Jaguar is doing so well in price changes because they are selling there cars at a low cost price. ...read more.


e.g. (hamburger, cheeseburger). Economic Conditions In this I am going to explain how important the exchange rate is economics. The exchange rate of the pound is higher against the dollar. This is good news for jaguar because for example if jaguar wants to sell there cars abroad it would be cheaper for jaguar and therefore expensive for America if they want to buy Jaguar cars in America. This is a great advantage for jaguar because the exchange rate of the pound against the dollar is almost double. All of jaguar's main cars are sold in America and also the exchange rate changes. In Jaguar, they import and export things. E.g. (cars). Export means that jaguar get stuff outside the business. Import means where Jaguar get stuff within the country. My business which is McDonalds which is a franchise company, they sell their products all over the world and the prices in America or any country are very different to the English prices, e.g. if I brought a happy meal in America for $3, in English money I would only have to pay about �1.However if you were to go to a McDonalds in England, the price of ...read more.


If they mount a new advertising campaign the effect would be that this will also put Jaguar out of business because the customers will be more interested in the advertisements and see Jaguar as more expensive and will therefore get put off Jaguar so they will not sell any cars. As china have recently emerged as a major market for cars the effect it may have to Jaguar and other car companies given the low wage rates over there is that this will attract more foreign customers and Jaguar and other car companies wouldn't sell as much due to China's major market for cars. As Boots want to expand their products abroad they will earn double the amount of money that they make know due to the pound against the dollar. If super drug for example reduce their prices this will have as effect on Boots because this is their rival. They will therefore have to compete with this leading cosmetic store to get more customers then them. As Boots have an advantage card and ways of saving money this has as effect on other stores. ...read more.

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