Flow chart shows the distribution chain for liquid milk from the cow to the consumers.

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MARKETING MANAGEMENT

ASSIGNMENT

Student : TUAN NGUYEN DINH

TASK 1:

a. McDonalds’ is one of the most famous brand in the world. In 1974, McDonalds’ opened its first restaurant in UK. Today more than 2.5 million people in this country place their trust in McDonalds’ everyday. When somebody tells you the name McDonald’s, you will think immediately about a hamburger.

Distinctives:

 The name is McDonalds’. That is the name of the original manufacturer in American , and nowadays, that name is spreading over the world with thousands Hamburger shop.

 The symbol of the brand is the letter “ M “. “M” is the initial of the name McDonald’s.

The slogan of this brand  is showed underneath the letter “M” : I’m lovin’ it.

Supportive:

When you see the “M” in anywhere, you  are sure that that place related to McDonald’s. It means the name and the symbol of McDonald supported to people the ideas about the product of McDonald’s.

I’m lovin’ it “ tells to people about the feeling they will get when they use that hamburger. The company can use the word “like” instead of the word “love” but they did not do that because they want people know that is not only the feeling of satisfy but also the passion.

Acceptable:

McDonald’s is a powerful brand and it has high brand equity. The McDonald brand enjoys a high level of consumers brand awareness and loyalty. Somepeole say that they know  the McDonald hamburger is not good for their health but they still are dragged into McDonald’s restaurants because of the reputation of the brand McDonald’s : every their friends, their relationship eat McDonald’s hamburger so why they can’t.

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In the addition, the brand make the customers believe in the quality, quantity, value…. of the hamburger. The customers will feel the hamburger that they ate in American has the same quality, the same size….  with the hamburger they eat in UK although all things related to that two hamburgers are different. That is the power of the brand.

Available

Nowaday, we can see the McDonald’s symbol everywhere and we can eat McDonald’s everywhere but we cannot use the name McDonald’s as a brand for our business anymore because the using is illegal. The brand McDonald’s is copyrighted and no ...

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