• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

For my business I will use the 4p's these are - product, price, place, promotion.

Extracts from this document...

Introduction

For my business I will use the 4p's these are: * Product * Price * Place * promotion I have written about these 4p's for my business in detail below. The products that will be sold in my retail outlet will mostly be associated with home entertainment, mainly games and other goods which are associated with games and consoles. As well as games my retail outlet will also so sell game magazines, DVD's, and I will also sell a few other accessories. I will try to have a wide range of products as I think that it would be better and so people will have a wider choice of good so they will come there often, I will also try to get a lot of the popular goods as people will want these more and if I always have the stock people will buy the good if they are in stock but I will not wan to much of one product as it may be harder for me to sell the product. ...read more.

Middle

But when I am pricing my products I don't want to over price them to much as people may thing that I am charging to much this would also give me a smaller share of the profit, but at the same time I don't want to under price my products as people may think that they are too cheap and they may be faulty or I may be losing profit if they are under priced. However I will not have to decide the price of my products because I am opening my business under a franchise format which means that the company "game" will decide the price of the products for me. For the advertising of my game shop I may just hand out leaflets around Didsbury village telling the residents about the new shop which has opened. I will also have leaflets in the shop which have any new products on the and giving details of the product I think that this will be good because people will look at the leaflets and they may come back to buy that product and "game" will also provide me with the leaflets. ...read more.

Conclusion

* Competition, are there any other game shops in this area? * Is my game shop visible enough? * Is it in a convenience place, for example near a bus stop or car park? Considering all of these point I have decided that my shop should be located in Didsbury village as the target audience (teenagers) Is right, people have professional jobs so they can afford the products, there's hardly any competition and to make my shop more visible I would prefer to have it on the corner of a block of shops or near to a bus stop so it is easy for people to reach the shop if they are coming by bus, but it may not be a good idea to have the shop next to a bus because people stand around for a while and so they may cause the out side of the shop to look untidy by dropping litter. As they are standing around this is also good because there's more of a chance of people noticing the shop, and being interested to come in. ?? ?? ?? ?? Kassim Hanif ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    struggle to fit in either with such a regime or fit in around it. Tesco also need to think about how they would be viewed by customers in the UK if they did not give staff in other countries the same benefits they have in this country.

  2. Spreadsheet Report for Tuck Shop

    The formula has to find the average of the 'Total money made (From all weeks)' from weeks 1 and 2. The formula I used is: This takes the 'Total money made' from week 1 ('Profit & Losses (week 1)'!C30) and the 'Total money made from week 2 ('Profit & Losses (week 2)'!C30).

  1. Barclays Investigating a Business

    * Treasure Hunts - A variety of treasure hunts available for teams willing to work together to find the prize. Their leadership skills teach both current and aspirant managers to learn more about their own leadership skills and how they can develop these.

  2. Btec National Business Level 3 Year 1 - Exploring Business Activity

    For example, the government has introduced a range of regulations that affect on both businesses. These involve the following: * To stop pollution and control is a legal set of rules for controlling pollution resulting from some industrial activities. These businesses are required to use Best Available Techniques to manage pollution.

  1. Applied Business Studies Unit 1: Investigating Business

    and benefits * Employment contracts * Disability discrimination and accessibility * Harassment What this means to Martin is that they have to follow government laws on how they pay there staff (they use a basic hourly rate), how many hours that staff can work, they have to pay men and

  2. external influences on a business

    New machine for example can package food for example; half the time it is used to package so keeping up with technology will help Morrisons. So by technology Morrisons could improve its productivity as a company and become even larger.

  1. GCSE Applied Business Studies

    Develop the audiovisual home cinema range, by selling two to three plasma TVs each week. Their activities are carried out through the internet, telephone and deliveries are made vans. They want to continue to keep the business fun; this is done by a yearly colleague attitude survey.

  2. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    These product areas such as clothing have been great for the customers whether they are rich or poor. Tesco?s have also taken their business into telecommunications with their dedicated mobile network Tesco mobile, this could have been a serious loss in profit because there is so many phone networks which very competitive amongst one another.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work