• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

For my business I will use the 4p's these are - product, price, place, promotion.

Extracts from this document...

Introduction

For my business I will use the 4p's these are: * Product * Price * Place * promotion I have written about these 4p's for my business in detail below. The products that will be sold in my retail outlet will mostly be associated with home entertainment, mainly games and other goods which are associated with games and consoles. As well as games my retail outlet will also so sell game magazines, DVD's, and I will also sell a few other accessories. I will try to have a wide range of products as I think that it would be better and so people will have a wider choice of good so they will come there often, I will also try to get a lot of the popular goods as people will want these more and if I always have the stock people will buy the good if they are in stock but I will not wan to much of one product as it may be harder for me to sell the product. ...read more.

Middle

But when I am pricing my products I don't want to over price them to much as people may thing that I am charging to much this would also give me a smaller share of the profit, but at the same time I don't want to under price my products as people may think that they are too cheap and they may be faulty or I may be losing profit if they are under priced. However I will not have to decide the price of my products because I am opening my business under a franchise format which means that the company "game" will decide the price of the products for me. For the advertising of my game shop I may just hand out leaflets around Didsbury village telling the residents about the new shop which has opened. I will also have leaflets in the shop which have any new products on the and giving details of the product I think that this will be good because people will look at the leaflets and they may come back to buy that product and "game" will also provide me with the leaflets. ...read more.

Conclusion

* Competition, are there any other game shops in this area? * Is my game shop visible enough? * Is it in a convenience place, for example near a bus stop or car park? Considering all of these point I have decided that my shop should be located in Didsbury village as the target audience (teenagers) Is right, people have professional jobs so they can afford the products, there's hardly any competition and to make my shop more visible I would prefer to have it on the corner of a block of shops or near to a bus stop so it is easy for people to reach the shop if they are coming by bus, but it may not be a good idea to have the shop next to a bus because people stand around for a while and so they may cause the out side of the shop to look untidy by dropping litter. As they are standing around this is also good because there's more of a chance of people noticing the shop, and being interested to come in. ?? ?? ?? ?? Kassim Hanif ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    There would be many different companies that supply M&S. Although in most cases M&S would probably find it easy to find replacement suppliers for these companies, there may times when this is not the case. For example M&S only sell free range eggs in there stores, it may be difficult to find a supplier that is able to cope with the level of demand that they require.

  2. Applied Business Studies Unit 1: Investigating Business

    As you can see from the above picture martin have the biggest stand, this backs up Martin when they say that they are the worlds leader in Intelligent lighting.

  1. external influences on a business

    One advantage of this legislation is that it benefits the society as less people smoke. However, a disadvantage of this legislation is that Morrisons have to be careful when deciding who are under the legal limit age and who can buy the cigarettes, so this legislation would lose customers for Morrisons.

  2. Subway Franchise

    Information will be retrieved through primary and secondary sources and research. I intend to use primary research in order to identify, suitable locations, current prices of my local competitors, products that are needed and wanted by consumers in the market, the right promotional methods in order to attract potential consumers and to establish the target market.

  1. Barclays Investigating a Business

    Extra costs would also be used for wages for staff and materials such as cash machines, stationary and technology. As Barclays aims to be 'the best in the UK' it would mean a considerable amount of things that they can be 'best' at.

  2. Spreadsheet Report for Tuck Shop

    Profit and Loss * Sheet 10 - (Pie Chart) Total of Products Sold Sheets1 and 4 (Product information) are the same. I have formatted data in some cells so that they are, 'number' instead of 'general', but the product names are still formatted as 'general'.

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    Tesco?s uses enterprise skills to help their business meet their objectives. Tesco use motivation& confidence to make sure their company meets all their objectives. Tesco?sbusinesses expand by building new stores, but without confidence Tesco might be scared to move out of town or build new stores, this could result in

  2. Applied Business. Investigating a business Preston Manor High School

    Competitive pressure between these schools accelerates this cost escalation of Preston Manor. Preston manor has to keep up with changes and latest trends that occur in the society. Thus, Preston Manor provides all the modern resources, facilities and equipments to students so the students are given the highest standard of education possible.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work